Genius Sports to Supply Semi-Automated Offside Technology for the Premier League

Rhea-AI Summary

Genius Sports (NYSE:GENI) has been appointed as the Premier League's Semi-Automated Officiating supplier, set to revolutionize offside decision-making in the world's most-watched football league. The system, powered by Genius Sports' AI and data platform GeniusIQ, will be installed in every Premier League stadium for the 2024/25 season. Key features include:

- AI-generated digital twin for quick and precise offside decisions
- Minimized game interruptions with live decision-making
- Broadcast-ready graphics for enhanced viewer experience
- 3D renders of players, ball, and offside wall generated in seconds

This partnership builds on Genius Sports' existing role as the Premier League's long-term optical tracking partner, with its AI-powered data and services already used by all 20 teams.

Positive

• Appointed as Premier League's Semi-Automated Officiating supplier
• Technology to be implemented in all Premier League stadiums
• System projected to go live during 2024/25 Premier League season
• Partnership extends existing relationship with Premier League

Negative

• None.

Insights

Financial Analyst

Genius Sports' partnership with the Premier League for semi-automated offside technology is a significant win for the company. This deal solidifies Genius Sports' position in the sports tech market and could lead to increased revenue streams. The implementation across all Premier League stadiums suggests a substantial contract value, although specific financial terms weren't disclosed. This technology could become a new industry standard, potentially opening doors for similar deals with other major sports leagues. However, investors should note that the system won't be operational until the 2024/25 season, meaning immediate financial impact may be The partnership also strengthens Genius Sports' existing relationship with the Premier League, which could lead to further opportunities in data monetization and fan engagement.

Tech Expert

Genius Sports' GeniusIQ platform represents a significant technological advancement in sports officiating. The system's ability to generate full 3D renders of players, ball and offside wall in seconds demonstrates impressive real-time processing capabilities. This technology could have applications beyond offside decisions, potentially revolutionizing sports analytics and fan engagement. The integration of AI and computer vision at this scale in a high-profile setting like the Premier League serves as a powerful proof of concept for Genius Sports' capabilities. It's worth noting that the successful implementation of this system could position Genius Sports as a leader in sports AI technology, potentially attracting interest from other sports organizations and tech companies.

Market Research Analyst

This partnership could significantly enhance Genius Sports' market position. The Premier League's global popularity provides an unparalleled platform to showcase Genius Sports' technology. This visibility could lead to increased brand recognition and potentially drive demand for similar systems in other leagues or sports. The focus on improving fan experience aligns with current market trends in sports entertainment. However, the success of this technology will be closely scrutinized and any technical issues could impact Genius Sports' reputation. The long-term nature of Genius Sports' relationship with the Premier League, including their role in optical tracking and the Premier League Data Zone, suggests a strategic advantage in the sports data market. This comprehensive involvement could create barriers to entry for competitors in this lucrative market.

• Computer vision cameras powered by Genius Sports’ AI and data platform GeniusIQ to be installed in every Premier League stadium.

• New technology will minimize breaks in the game, with live offside decision-making and broadcast-ready graphics.

• GeniusIQ generates full 3D renders of all players, the ball and the offside wall in seconds, enabling officials to make precise offside decisions.

• The system is projected to go live during the 2024/25 Premier League season.

LONDON & NEW YORK--(BUSINESS WIRE)-- Leading sports data and technology company Genius Sports Limited (“Genius Sports”) (NYSE:GENI) has been appointed as the Premier League’s Semi-Automated Officiating supplier.

This agreement will improve offside decision-making in the most watched football league in the world, with a focus on enhancing the experience for fans, players and officials.

AI-generated digital twin to enable quick and precise offside decisions

The semi-automated offside technology (SAOT) is powered by GeniusIQ, Genius Sports’ next-generation AI and data platform.

This first-of-a-kind system has been built on the key principles of speed and precision to minimize breaks in the game and deliver accuracy.

This proprietary Genius Sports computer vision system will be installed in every Premier League stadium. This level of data collection significantly exceeds any other officiating system in world sport, enabling an incredible level of precision in every offside decision.

Tony Scholes, Premier League Chief Football Officer, said: “The introduction of semi-automated offside is an important move to maintain the flow of the game in the Premier League. We are confident that by using the newest and most accurate technology available we will see the time taken for offside decisions reduced significantly alongside a consistent application of the offside lines. The experience for all participants including supporters will also be enhanced through quicker communication and clearer imagery around offside decisions.”

Mark Locke, CEO of Genius Sports, said: “I am thrilled that Genius Sports is now the Premier League’s Semi-Automated Officiating supplier. This is a seismic moment for our business, as we bring our unique AI and data platform GeniusIQ to the world’s most watched league. This partnership builds on our track-record of delivering game-changing technology for the world’s biggest leagues.”

Genius Sports is the long-term optical tracking partner to the Premier League, with its AI-powered data and services used by all 20 teams. In partnership with Premier League Productions, Genius Sports also powers the Premier League Data Zone, a data-driven broadcast mode including live tracking insights and statistics.

About Genius Sports

Genius Sports is the official data, technology, and broadcast partner that powers the global ecosystem connecting sports, betting, and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.

We are the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations, such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA, and Liga MX.

Genius Sports is uniquely positioned through cutting-edge technology, scale, and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality connects the entire sports ecosystem from the rights holder all the way through to the fan.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240814924234/en/

Media:

Chris Dougan, Chief Communications Officer

+1 (202) 766-4430

chris.dougan@geniussports.com

Investors:

Brandon Bukstel, Investor Relations Manager

+1 (954)-554-7932

brandon.bukstel@geniussports.com

Source: Genius Sports

FAQ

What is Genius Sports' new role in the Premier League?

Genius Sports (GENI) has been appointed as the Premier League's Semi-Automated Officiating supplier, providing AI-powered technology to improve offside decision-making.

When will Genius Sports' semi-automated offside technology be implemented in the Premier League?

The semi-automated offside technology system is projected to go live during the 2024/25 Premier League season.

How does Genius Sports' GeniusIQ technology work for offside decisions?

GeniusIQ generates full 3D renders of all players, the ball, and the offside wall in seconds, enabling officials to make quick and precise offside decisions using AI-generated digital twins.

What are the benefits of Genius Sports' (GENI) semi-automated offside technology for the Premier League?

The technology will minimize breaks in the game, provide live offside decision-making, offer broadcast-ready graphics, and enhance the experience for fans, players, and officials.