ReputationDefender Releases Total Radius to Help Protect People From Physical and Online Threats
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Insights
The introduction of Total Radius by ReputationDefender marks a significant advancement in the realm of digital safety and cybersecurity. The AI-powered platform's ability to identify and mitigate various forms of online threats, such as phishing, doxing and account impersonation, is particularly pertinent given the increasing sophistication of cyberattacks. The proprietary AI, enhanced by 15 years of data, suggests a robust system capable of evolving threat detection. This is crucial for public figures who are at heightened risk due to their visibility. The service's impact on businesses lies in its potential to prevent reputational damage and protect against data breaches that could lead to substantial financial losses and erosion of stakeholder trust.
From a legal perspective, Total Radius addresses a growing concern for privacy management in an era where personal data is widely available online. The feature that discovers and removes personally identifiable information (PII) from various platforms is particularly relevant in light of data protection regulations like GDPR and CCPA. Businesses and individuals using this service could see a reduction in the risk of non-compliance with privacy laws, which can carry hefty penalties. This preemptive approach to privacy management is a proactive measure that could serve as a benchmark for privacy protection standards within the industry.
Considering the market dynamics, the launch of Total Radius could position ReputationDefender—and by extension, Gen™—as a leader in the niche market of executive protection services. The demand for such services is likely to grow, given the increasing number of cyberattacks on high-profile individuals. The platform's intuitive dashboard and real-time alerts system could give it a competitive edge, potentially increasing market share and customer loyalty for Gen™. This innovation may also influence the stock market perception of Gen™, as investors often look favorably upon companies that innovate and lead in emerging markets. The long-term implications could include increased revenues and a stronger brand reputation, contributing to a positive financial outlook for the company.
Total Radius is an all-in-one, AI-powered platform for reputation monitoring and privacy protection that helps resolve existing threats and prevent emerging ones
Business leaders, professionals and other individuals in the public spotlight are subject to increasing levels of visibility in the digital world, making them ideal targets for cyberattacks. From disinformation campaigns to online harassment to publicly exposed personal or sensitive information, public-facing people and their families face more privacy, safety and reputation challenges today. A survey from 2020 found that
"Today's executives, professionals and other public-facing people need to make tough decisions in the real world that are often magnified and scrutinized in the online world," said Ondrej Vlcek, President at Gen. "This can lead to both physical and digital threats targeting them, and the people close to them, including family members. Total Radius helps protect people by finding threats and removing them with the click of a button, so they can confidently engage online while keeping their reputation, privacy and physical safety protected."
Total Radius utilizes ReputationDefender's proprietary artificial intelligence (AI), which has been trained on first-party data collected by ReputationDefender during the course of its 15 years of industry-leading experience. This helps to accurately and quickly classify the sentiment of threats, giving people a reliable, real-time pulse for the impact of conversations online. Total Radius has an intuitive dashboard that can be set up in minutes and used to monitor, manage and report on privacy and reputation threats. Additionally, the service offers ReputationDefender's award-winning white-glove service with specialized Digital Safety Advisors who are available to answer questions, provide guidance and carry out personalized remediation activities on the behalf of the individual.
Other key features of Total Radius include:
- Reputation Monitoring: Scans for mentions of the individual across search engines and social media channels (X, Facebook, and others).
- Privacy Management: Discovers and removes personally identifiable information (PII) across data brokers, the dark web, court case sites and real estate sites.
- Digital Threat Intelligence: Identifies and remediates online threats like account impersonation, account takeovers, doxing, malicious links and physical threats against the individual and their family.
- Alerts: Provides real-time alerts and notifications to individuals and security teams related to reputation, privacy and digital threats.
Total Radius is now available in the US and
About ReputationDefender
ReputationDefender is a pioneer in online reputation management and part of Gen™ (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. ReputationDefender empowers people and businesses to control the spread of their personal information and the way they are portrayed to others online. Learn more at ReputationDefender.com.
Mike Healey | Catherine Lockwood | |
Gen | Edelman for Gen | |
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SOURCE Gen Digital Inc.
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