New LifeLock Scan Tool Reveals Our Data is 'Out of Control'
LifeLock, part of Gen™ (NASDAQ: GEN), has launched the 'Out of Control' campaign and the Personal Data Exposure Scan to raise awareness about identity theft risks. The free scan tool reveals how individuals' personal information is exposed in public places, helping them understand their vulnerability to identity theft. LifeLock's General Manager, Ian Bednowitz, emphasizes that even cautious individuals can be at risk due to everyday information sharing scenarios.
The campaign includes a live event at The Grove shopping center in Los Angeles on August 17, featuring internet personality Justin Glaze. Attendees can experience the scan in a holographic Control Room. With nearly 1 in 4 consumers having been victims of identity theft, LifeLock aims to provide an extra layer of protection and restore identities if theft occurs.
LifeLock, parte di Gen™ (NASDAQ: GEN), ha lanciato la campagna 'Fuori Controllo' e lo Scanner di Esposizione dei Dati Personali per sensibilizzare sui rischi di furto d'identità. Questo strumento di scansione gratuito rivela come le informazioni personali degli individui possano essere esposte in luoghi pubblici, aiutandoli a comprendere la loro vulnerabilità al furto d'identità. Il Direttore Generale di LifeLock, Ian Bednowitz, sottolinea che anche le persone più prudenti possono essere a rischio a causa di scenari quotidiani di condivisione delle informazioni.
La campagna prevede un evento dal vivo al centro commerciale The Grove a Los Angeles il 17 agosto, con la partecipazione della personalità di internet Justin Glaze. I partecipanti possono provare la scansione in una sala di controllo olografica. Con quasi 1 consumatore su 4 che è stato vittima di furto d'identità, LifeLock mira a fornire un ulteriore livello di protezione e a ripristinare le identità in caso di furto.
LifeLock, parte de Gen™ (NASDAQ: GEN), ha lanzado la campaña 'Fuera de Control' y el Escáner de Exposición de Datos Personales para crear conciencia sobre los riesgos del robo de identidad. Esta herramienta de escaneo gratuita revela cómo la información personal de los individuos está expuesta en lugares públicos, ayudándoles a entender su vulnerabilidad al robo de identidad. El Gerente General de LifeLock, Ian Bednowitz, enfatiza que incluso las personas cautelosas pueden estar en riesgo debido a situaciones cotidianas de intercambio de información.
La campaña incluye un evento en vivo en el centro comercial The Grove en Los Ángeles el 17 de agosto, con la participación de la personalidad de internet Justin Glaze. Los asistentes pueden experimentar la exploración en una sala de control holográfica. Con Casi 1 de cada 4 consumidores habiendo sido víctimas de robo de identidad, LifeLock busca proporcionar una capa adicional de protección y restaurar identidades en caso de robo.
라이프락(LifeLock)은 제너럴 제너레이션(Gen™)의 일부로서 (NASDAQ: GEN), '통제 불능' 캠페인과 개인 데이터 노출 스캔을 시작하여 신원 도용 위험에 대한 인식을 높이고 있습니다. 이 무료 스캔 도구는 개인의 정보가 공공 장소에서 어떻게 노출되는지를 밝히고, 이를 통해 개인이 신원 도용에 대한 취약성을 이해하는 데 도움을 줍니다. 라이프락의 총괄 매니저인 이안 베드노위츠(Ian Bednowitz)는 조심스러운 개인조차도 일상적인 정보 공유 상황으로 인해 위험에 처할 수 있다고 강조합니다.
이번 캠페인에는 8월 17일 로스앤젤레스의 더 그로브(The Grove) 쇼핑 센터에서 인터넷 인물 저스틴 글라제(Justin Glaze)가 참석하는 라이브 이벤트가 포함됩니다. 참석자들은 홀로그램 제어실에서 스캔을 경험할 수 있습니다. 소비자 4명 중 1명이 신원 도용의 피해를 입었다는 점에서, 라이프락은 추가적인 보호 장치를 제공하고 도난이 발생할 경우 신원을 복원하는 것을 목표로 하고 있습니다.
LifeLock, partie de Gen™ (NASDAQ: GEN), a lancé la campagne 'Hors de Contrôle' et le Scan d'Exposition des Données Personnelles pour sensibiliser aux risques de vol d'identité. Cet outil de scan gratuit révèle comment les informations personnelles des individus sont exposées dans des lieux publics, les aidant à comprendre leur vulnérabilité au vol d'identité. Le directeur général de LifeLock, Ian Bednowitz, souligne que même les personnes prudentes peuvent être à risque en raison de scénarios de partage d'informations quotidiens.
La campagne comprend un événement en direct au centre commercial The Grove à Los Angeles le 17 août, avec la personnalité d'Internet Justin Glaze. Les participants peuvent expérimenter le scan dans une salle de contrôle holographique. Avec
LifeLock, ein Teil von Gen™ (NASDAQ: GEN), hat die 'Außer Kontrolle'-Kampagne und den Scann zur Exposition persönlicher Daten ins Leben gerufen, um das Bewusstsein für die Risiken von Identitätsdiebstahl zu schärfen. Das kostenlose Scanning-Tool zeigt, wie persönliche Informationen von Individuen an öffentlichen Orten exponiert sind und hilft ihnen, ihre Anfälligkeit für Identitätsdiebstahl zu verstehen. Der General Manager von LifeLock, Ian Bednowitz, betont, dass selbst vorsichtige Personen aufgrund alltäglicher Informationsaustausch-Szenarien gefährdet sein können.
Die Kampagne umfasst ein Live-Event im Einkaufszentrum The Grove in Los Angeles am 17. August mit der Internetpersönlichkeit Justin Glaze. Die Teilnehmer können den Scan in einem holografischen Kontrollraum erleben. Mit fast 1 von 4 Verbrauchern, die Opfer von Identitätsdiebstahl geworden sind, zielt LifeLock darauf ab, einen zusätzlichen Schutz zu bieten und Identitäten im Falle eines Diebstahls wiederherzustellen.
- Launch of innovative Personal Data Exposure Scan tool
- Free tool to help consumers understand their identity theft risk
- Marketing campaign to raise awareness about data protection
- Live event at The Grove shopping center to promote the new tool
- None.
LifeLock 'Out of Control' Campaign and Free Personal Data Exposure Scan Inspire Light-Bulb Moments for Consumers to Protect Their Personal Information
"In our daily lives, we are often asked to provide our personal information and simply trust those handling it will keep it safe. Unfortunately, they often fall short, and our date of birth, address or even Social Security Number can easily wind up in the wrong hands," said Ian Bednowitz, LifeLock General Manager at Gen. "Think about all the information you give at the dentist or doctor's office, who often have outdated systems, or the number of shopping sites that have your credit card details – these everyday scenarios open us up to risks, regardless of how cautious we are. Our 'Out of Control' campaign is a call to action to take back control and protect your identity."
LifeLock is empowering people with the Personal Data Exposure Scan, a free, innovative new tool that combs through millions of data points to identify all the public places where an individual's private information appears to help people understand their true risk of losing money to identity theft. To use the Scan, visit LifeLock.com/ExposureScan, enter your email and click "scan now" to see a report card that highlights exposure of your Social Security Number, home title, address, driver's license, car title and more.
You can try the Personal Data Exposure Scan live at The Grove shopping center in
With nearly 1 in 4 consumers having been victims of identity theft, it's clear traditional methods of safeguarding personal information are no longer enough. LifeLock provides an extra layer of confidence and trust on top of what you're already doing to stay secure, helping you see the problem from all dimensions and take proactive action to protect yourself from identity theft. If you are a victim of identity theft, LifeLock restores your identity, guaranteed.*
To learn more about the campaign, visit the LifeLock blog.
About LifeLock
LifeLock is the leader in identity theft protection in the
No one can prevent all cybercrime or prevent all identity theft. LifeLock does not monitor all transactions at all businesses.
*Guarantee is limited to identity theft that occurs while a customer has a LifeLock plan with identity theft restoration. Other terms and restrictions apply. See LifeLock.com/Guarantee for complete details.
Jenna Torluemke | Courtney Rowles |
Gen | Edelman for Gen |
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SOURCE Gen Digital Inc.
FAQ
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