Gen Reveals Cybersecurity Predictions for 2025
Gen (NASDAQ: GEN) has released its cybersecurity predictions for 2025, highlighting major threats in the digital landscape. The company forecasts that AI and deepfakes will become increasingly sophisticated, making it harder to distinguish reality from fiction. Following a year of significant data breaches, experts predict a surge in identity theft as criminals combine stolen data to create comprehensive individual profiles.
The predictions also warn about hyper-personalized scams that will leverage psychological insights and social engineering, making it difficult to identify legitimate communications. Financial theft is expected to evolve with sophisticated mobile banking threats and cryptocurrency-related fraud, including deepfaked celebrity investment scams.
Gen (NASDAQ: GEN) ha pubblicato le sue previsioni sulla cybersecurity per il 2025, evidenziando le principali minacce nel panorama digitale. L'azienda prevede che l'IA e i deepfake diventeranno sempre più sofisticati, rendendo più difficile distinguere tra realtà e finzione. Dopo un anno di violazioni significative dei dati, gli esperti prevedono un aumento del furto di identità poiché i criminali combinano dati rubati per creare profili individuali completi.
Le previsioni avvertono anche riguardo a truffe iper-personalizzate che sfrutteranno intuizioni psicologiche e ingegneria sociale, rendendo difficile identificare comunicazioni legittime. Si prevede che il furto finanziario si evolverà con minacce di banking mobile sofisticate e frodi legate alle criptovalute, comprese le truffe di investimento con deepfake di celebrità.
Gen (NASDAQ: GEN) ha publicado sus predicciones de ciberseguridad para 2025, destacando las principales amenazas en el panorama digital. La compañía pronostica que la IA y los deepfakes se volverán cada vez más sofisticados, dificultando la distinción entre la realidad y la ficción. Tras un año de brechas de datos significativas, los expertos predicen un aumento del robo de identidad a medida que los criminales combinan datos robados para crear perfiles individuales completos.
Las predicciones también advierten sobre estafas hiperpersonalizadas que aprovecharán conocimientos psicológicos e ingeniería social, dificultando la identificación de comunicaciones legítimas. Se espera que el robo financiero evolucione con amenazas sofisticadas de la banca móvil y fraude relacionado con criptomonedas, incluidas las estafas de inversión de celebridades con deepfake.
Gen (NASDAQ: GEN)은 2025년을 대비한 사이버 보안 예측을 발표하며 디지털 환경에서의 주요 위협을 강조했습니다. 이 회사는 인공지능과 딥페이크 기술이 점점 더 정교해져 현실과 허구를 구분하기 어려워질 것이라고 예측하고 있습니다. 심각한 데이터 유출이 있었던 후, 전문가들은 범죄자들이 도난당한 데이터를 결합해 개별 프로필을 만들어내며 신원 도용이 급증할 것이라고 예측하고 있습니다.
이 예측은 극도로 개인화된 사기에 대해서도 경고하며, 심리적 통찰과 사회 공학을 활용해 합법적인 커뮤니케이션을 식별하기 어렵게 만들 것이라고 합니다. 금융 사기는 고도화된 모바일 뱅킹 위협과 암호화폐 관련 사기로 발전할 것으로 예상되며, 유명인의 딥페이크 투자 사기도 포함됩니다.
Gen (NASDAQ: GEN) a publié ses prédictions en matière de cybersécurité pour 2025, soulignant les principales menaces dans le paysage numérique. L'entreprise prévoit que l'IA et les deepfakes vont devenir de plus en plus sophistiqués, rendant difficile la distinction entre la réalité et la fiction. Après une année marquée par des violations significatives des données, les experts prévoient une augmentation du vol d'identité alors que les criminels combinent des données volées pour créer des profils individuels complets.
Les prévisions mettent également en garde contre des escroqueries hyper-personnalisées qui tireront parti des connaissances psychologiques et des techniques d'ingénierie sociale, rendant difficile l'identification des communications légitimes. Le vol financier devrait évoluer avec des menaces sophistiquées liées à la banque mobile et à la fraude liée aux cryptomonnaies, y compris les arnaques d'investissement avec deepfake de célébrités.
Gen (NASDAQ: GEN) hat seine Vorhersagen zur Cybersicherheit für 2025 veröffentlicht und dabei wichtige Bedrohungen in der digitalen Landschaft hervorgehoben. Das Unternehmen prognostiziert, dass Künstliche Intelligenz und Deepfakes immer raffinierter werden, was es erschwert, Realität von Fiktion zu unterscheiden. Nach einem Jahr erheblich Datenschutzverletzungen sagen Experten einen Anstieg von Identitätsdiebstahl voraus, da Kriminelle gestohlene Daten kombinieren, um umfassende individuelle Profile zu erstellen.
Die Vorhersagen warnen auch vor hyper-personalisierten Betrügereien, die psychologische Erkenntnisse und Social Engineering ausnutzen und es schwierig machen, legitime Kommunikationen zu identifizieren. Es wird erwartet, dass finanzieller Diebstahl sich mit raffinierten Bedrohungen im mobilen Banking und betrügerischen Aktivitäten im Zusammenhang mit Kryptowährungen weiterentwickelt, einschließlich Deepfake-Investitionsbetrügereien von Prominenten.
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Insights
The 2025 cybersecurity predictions highlight several critical emerging threats that could significantly impact Gen's business model and market position. The focus on AI-driven threats and identity theft aligns with Gen's core product offerings, particularly Norton and LifeLock services. The company appears well-positioned to capitalize on these emerging threats through its comprehensive security solutions.
The prediction of increased sophistication in financial theft and identity fraud could drive higher demand for Gen's security products. The company's emphasis on AI detection tools and dark web monitoring services demonstrates strategic foresight in addressing future cybersecurity challenges. The mention of specific attack vectors like the CryptoCore campaign adds credibility to their threat assessment.
For investors, these predictions suggest potential revenue growth opportunities as cybersecurity needs evolve. Gen's diverse product portfolio, including VPN services, identity protection and AI-powered threat detection, positions the company to capture increased market share in the expanding cybersecurity sector.
The cybersecurity market is projected to see substantial growth driven by the threats outlined in Gen's predictions. The company's strategic focus on AI-related security challenges and identity protection services indicates strong market awareness and potential for revenue expansion.
Key growth drivers include the increasing sophistication of cyber threats, regulatory developments in AI protection and rising consumer awareness of cybersecurity risks. Gen's integrated approach to security, combining traditional antivirus with identity protection and AI-powered tools, provides a competitive advantage in the evolving threat landscape.
The company's market positioning is particularly strong given the predicted surge in identity theft and financial fraud. Their established brands (Norton, LifeLock, Avast) and comprehensive security solutions create multiple revenue streams and cross-selling opportunities. The focus on consumer education and preparedness also supports long-term customer retention and service adoption.
AI will begin to blur reality, data theft will pave the way for identity theft, and scams will become hyper-personalized and data-driven following a year of large-scale breaches
"After a monumental year in AI – and a somewhat catastrophic year in breaches – we believe we'll see significant shifts in both scams and digital identity risks in 2025," said Siggi Stefnisson, Cyber Safety CTO at Gen. "Cybercriminals will capitalize on large breaches to either steal identities outright or utilize the information to create hyper-personalized and believable scams. AI will exasperate the issues, not only helping criminals make their scams more sophisticated, but also forcing people to question how the technology is shaping human thought. It's sure to be a year of change, and it will be more important than ever for people to be protective of their digital lives."
Gen's Top Cyber Predictions for 2025:
- AI will start to blur everyday reality. Large Language Models (LLMs) will begin to create hyper-personalized experiences as people work more with AI. In late 2024, over 200 million people used ChatGPT on a weekly basis. While convenient, these technologies will likely begin shaping individual perceptions and reality, prompting ethical discussions on AI's impact on human thought. As AI becomes more integrated into complex areas like parenting and education, ethical concerns about its role in society will grow. We can anticipate more debate addressing the technology's boundaries and influence on personal development. The European Union and several US states have already introduced legislation to advance AI protections, and we expect that there will be increased activity across the US and around the world in the coming year.
- Deepfakes will become unrecognizable. AI will become sophisticated enough that even experts may not be able to tell what's authentic. People will have to ask themselves every time they see an image or watch a video: is this real? Unfortunately, people with bad intentions will take advantage. This can be as personal as a scorned ex-partner spreading rumors via fake photos on social media or as extreme as governments manipulating entire populations by releasing videos that spread political misinformation. As deception becomes increasingly sophisticated, verifiable digital credentials – a combination of verifiable information used together as a digital authenticity signature – will evolve into powerful tools for proving what's real. As our realities become increasingly blurred by AI, this is an example of how to help ensure AI is used as a force for good, providing a critical foundation for maintaining trust online.
- Data Theft leads to surge in Identity Theft. Following a year of consistent, large-scale breaches, we will continue to see a significant rise in identity theft. Criminals will stitch together personal information extracted from data breaches, publicly available sources, and information stolen from devices to create comprehensive profiles of individuals, putting individuals at higher risk of identity theft. This will fuel sophisticated extortion attempts and enable attackers to convincingly impersonate trusted companies, especially those previously compromised.
- Scams enter the era of hyper-personalization. We expect a shift towards hyper-personalized, human-centric methods that manipulate human behavior rather than exploiting traditional technological vulnerabilities. Armed with personal data from past breaches and dark web exchanges, attackers will develop hyper-targeted strategies to deceive their victims, similar to the sextortion campaign we uncovered in the US and
Canada in 2024 which used Google Street View images to startle victims. Combining psychological insights and social engineering, these schemes will disarm people, deploying convincing phishing and fraud tactics across platforms like social media and messaging apps. Hyper-personalized, human-targeted methods will make it incredibly difficult to distinguish between legitimate communications and scams. - Financial Theft takes on new forms. We anticipate a notable surge in financial theft, driven by increasingly sophisticated mobile banking threats and the growing popularity of cryptocurrencies. Fraudsters will employ advanced techniques like deepfaked celebrities promising high ROI on their fake investment platforms, universal income announced by voice-cloned government officials or fake giveaways to deceive investors and traders alike. The CyrptoCore campaign in 2024 showed signs of this future trend, taking over a million dollars from victims in just a few days leveraging Elon Musk deepfakes as a lure. Additionally, cybercrime and the physical world will collide as there are more cases of street muggers forcing people to unlock their phones and provide access to financial apps to transfer funds to attacker-controlled accounts.
How People Can Prepare:
- Stay informed – Scan the news and trusted security blogs to learn about the latest large-scale scams and data breaches.
- Surf safely – Using a Virtual Private Network (VPN) is one of the best ways to help protect your data and private information online.
- Remain skeptical – If it seems too good to be true, it usually is. Stop and think before you click on links or share information online.
- Double-check – Before you click on a link or share your personal or banking information, verify the source by searching their site directly. Norton Genie can also help you detect if a message is a scam.
- Use trusted security tools – Having all-in-one security like Norton 360 Deluxe or Avast One can help you protect your devices, personal information, and online privacy.
- Be prepared in case you're impacted – If your information ends up in the wrong hands, the best thing you can do is be alerted so you can take action. Tools like Dark Web Monitoring scan the dark web on your behalf and products like LifeLock can assist you if your identity is compromised.
To learn more about Gen's 2025 Predictions, keep an eye on Gen LinkedIn and read the 2025 Predictions Blog.
About Gen
Gen™ (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. The Gen family of consumer brands is rooted in providing safety for the first digital generations. Now, Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy and identity protection to nearly 500 million users in more than 150 countries. Learn more at www.GenDigital.com.
Brittany Posey | Courtney Rowles | |
Gen | Edelman for Gen | |
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SOURCE Gen Digital Inc.
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