Gen Brands Norton, Avast, AVG and Avira Earn 16 Award Recognitions Across Third-Party Testing Institutions AV-Comparatives and AV Test
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Insights
The recent recognitions by AV-Comparatives and AV-Test of Gen's cybersecurity products underscore the company's commitment to maintaining high standards in malware and real-world protection. As cyber threats evolve, the ability of a security solution to effectively protect against a diverse range of attacks is paramount. The awards suggest that Gen's products are not only keeping pace but are also setting benchmarks within the cybersecurity industry.
From an investor's perspective, this could signal Gen's potential for sustained growth, especially in markets highly sensitive to cybersecurity threats. The recognition of their AI and machine learning capabilities may also indicate that Gen is at the forefront of integrating advanced technologies into their products, which could be a differentiator in a competitive market. However, investors should consider the dynamic nature of the cybersecurity landscape, where today's leader can quickly become tomorrow's laggard if innovation stagnates.
The acknowledgment of Gen's multiple brands by independent testing institutions could have a positive impact on the company's market share and brand reputation. In a market where trust is crucial, third-party validation can sway both consumer and enterprise purchasing decisions. This is particularly relevant as cybersecurity becomes a critical component of digital infrastructure.
Investors should note the potential for increased sales and market penetration, especially in the enterprise sector where Avast has been recognized for Windows business user protection. The awards may also enhance cross-selling opportunities within Gen's suite of products. It's important to monitor whether these accolades translate into measurable financial performance in the coming quarters.
The announcement of these awards could be leveraged by Gen's investor relations to strengthen the company's narrative as an innovator in the cybersecurity space. This may enhance investor confidence and could be reflected in the stock's performance. However, it's imperative to look beyond the awards and evaluate how Gen capitalizes on this recognition to drive revenue and profitability.
While the awards are a testament to product quality, investors should look for strategic initiatives by Gen to expand its customer base and enter new markets, which will ultimately determine the long-term impact on the company's financial health. Consistent recognition over time, coupled with strong financial results, would paint a compelling picture for current and prospective investors.
As part of the testing process, cybersecurity products undergo systematic evaluations that assess real-world protection, malware protection as well as overall performance. The recognition from these independent testing labs across four of Gen's leading brands demonstrates the company's best-in-class technology driven with leading machine learning and AI capabilities.
"We know these are incredibly rigorous tests, and we're proud to have received awards from two of the top cybersecurity benchmarking institutions," said Michal Pechoucek, Chief Technology Officer for Gen. "Our best-in-class technology combined with a team with comprehensive cybersecurity experience enables us to deliver on the brand promises our customers count on."
"While our brands regularly receive accolades from consumers, these awards from independent labs validate the trust in our technology," said Krista Todd, Chief Marketing Officer for Gen. "Gen strives to offer the industry's most innovative and intuitive solutions for comprehensive Cyber Safety, and this recognition reaffirms the impact and peace of mind we aim to bring to our customers every day."
AV-Comparatives Recognizes Avast, AVG and Avira as 'Top Rated Products'1
AV-Comparatives named Avast, AVG and Avira 'top rated products', awarding Gold to Avast and AVG for Real World Protection and Malware Protection and silver to Avira in both categories as well as in Performance Test category. Certification by AV-Comparatives provides a globally recognized official seal of approval for software performance.
Norton, Avast and AVG Earn AV-Test Awards Across Operating Systems2
Through intensive evaluation, Norton, AVG and Avast each earned 'Best Protection' titles for the Windows operating system for home users by AV-Test. Avast and AVG were also both recognized as the Best MacOS Security for home users, and Avast was acknowledged for enterprise security, earning Best Protection for Windows business users.
Andreas Marx, CEO of AV-Test said, "Our testing has proven an exceptionally high standard of protection across the range of security products from Gen brands. We have thoroughly tested these products, and the consistent performance speaks to the longstanding care they provide to their customers."
For a full breakdown of all the awards, please see below.
AV-Test Awards (announced):
Best Protection (Windows Home Users):
- Norton
- Avast
- AVG
Best Protection (Windows Business Users)
- Avast
Best MacOS Security (MacOS Home Users)
- Avast
- AVG
AV-Comparatives (announced):
Top Rated Products
- Avast
- AVG
- Avira
Real World Protection Test
- Avast - Gold
- AVG - Gold
- Avira – Silver
Malware Protection Test
- Avast – Gold
- AVG – Gold
- Avira – Silver
Performance Test
- Avira - Silver
About Gen
Gen™ (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. The Gen family of consumer brands is rooted in providing safety for the first digital generations. Now, Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy and identity protection to nearly 500 million users in more than 150 countries. Learn more at www.GenDigital.com.
1 Gen submitted products from Avast, AVG and Avira to AV-Comparatives for third-party testing.
2 Gen submitted products from Norton, Avast and AVG to AV-Test for third-party testing.
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SOURCE Gen Digital Inc.
FAQ
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