GE HealthCare and MediView Announce the World';s First Installation and Clinical Use of Augmented Reality Interventional Suite that Aims to Transform the Practice of Interventional Radiology

Rhea-AI Summary

GE HealthCare and MediView XR announced the world's first installation and clinical use of the OmnifyXR Interventional Suite at North Star Vascular and Interventional in Minnesota. The augmented reality-based system, which features a heads-up holographic display, aims to revolutionize interventional radiology by providing advanced imaging, 3D anatomy visualization, and remote collaboration capabilities. The system supports workflow efficiency, improved visualization, and collaborative care. The first clinical procedures using OmnifyXR were the embolization of a genicular artery and a prostate artery. OmnifyXR is currently available in the U.S. and will expand globally.

Positive

• First installation and clinical use of OmnifyXR Interventional Suite.
• Advanced imaging and 3D anatomy model visualization.
• Enhanced workflow efficiency and ergonomics.
• Capability for remote collaboration and consultation.
• Available in the U.S. with plans for global expansion.

Negative

• None.

Insights

Tech Expert

The introduction of the OmnifyXR Interventional Suite represents a significant advancement in the integration of augmented reality into the healthcare industry. By leveraging heads-up holographic displays and 3D anatomy visualization, this technology provides clinicians with enhanced capabilities for precision and efficiency. The ability to customize imaging video streams and interact with holographic models in real-time is designed to enhance workflow efficiency and reduce procedural time.

By allowing remote collaboration, this system also opens up new possibilities for training and consultation, possibly setting a new standard for interventional radiology. This technology could drive demand for GE HealthCare's existing interventional X-ray systems, as it's compatible exclusively with their platforms.

While the technology is promising, its long-term adoption will depend on factors like user-friendliness, cost and demonstrable improvements in clinical outcomes. Moreover, widespread adoption would be contingent on the feedback from initial clinical uses and subsequent refinements based on real-world experience.

Market Research Analyst

The successful installation of the OmnifyXR Interventional Suite signals a strong move by GE HealthCare towards innovation in the medical technology market. By collaborating with MediView XR, they are entering a burgeoning market for augmented reality in healthcare, which is expected to grow substantially in the coming years. This could position GEHC as a leader in this niche segment, providing a competitive edge.

However, investors should watch for validation from broader clinical applications and adoption beyond the initial installation. The revenue impact will depend on how quickly and widely this suite is adopted, both domestically and internationally. Currently, the exclusivity of this product to GEHC’s interventional X-ray systems can serve as a strategic advantage, reinforcing the value of their existing product lines.

In the short-term, this development may boost GEHC's stock due to the positive sentiment around innovation and technological leadership. Long-term profitability will hinge on market acceptance, cost considerations and ongoing improvements based on clinical feedback.

• GE HealthCare and MediView XR, Inc. announce the first installation and clinical use of augmented reality solution OmnifyXR Interventional Suite at North Star Vascular and Interventional in Minnesota.
• Heads-up holographic display aims to transform the interventional room and help advance the delivery of precision care across a variety of interventional procedures.

CHICAGO--(BUSINESS WIRE)-- Today GE HealthCare (Nasdaq: GEHC), a leading global medical technology, pharmaceutical diagnostics, and digital solutions innovator, and MediView XR Inc., a leading clinical augmented reality med-tech company, announced the successful first installation and clinical cases using the OmnifyXR Interventional Suite¹ at North Star Vascular and Interventional in Minneapolis, Minnesota. This innovative augmented reality-based interventional radiology suite combines a holographic heads-up display streaming live medical imaging, 3D anatomy model visualization and advanced imaging technologies, while enabling the opportunity for remote collaboration to help advance the delivery of precision care across a variety of interventional procedures.

GE HealthCare and MediView XR, Inc. announce the first installation and clinical use of augmented reality solution OmnifyXR Interventional Suite - a heads-up holographic display that aims to transform the interventional room and help advance the delivery of precision care across a variety of interventional procedures. (Photo: Business Wire)

Image-guided therapy is a fast-evolving space that leverages advanced imaging and visualization solutions to make it possible to treat many conditions, from cancer care to cardiovascular disease and more, with little to no surgical incisions. However, while performing these different interventional procedures, practitioners face many challenges - from positioning restrictions that obscure visual interface and display access, to time consuming workspace adjustments.

To address these challenges, OmnifyXR was designed to fit seamlessly into existing interventional suites and leverages augmented reality to support workflow efficiency and ergonomics, improved visualization, and collaborative care.

OmnifyXR leverages augmented reality innovation and is designed to support clinicians in the following ways:

• Workflow efficiency and ergonomics: Heads-up display (HUD) headset holographically displays multiple imaging video streams in a customizable way to create opportunities for improved ergonomics regardless of working position. Clinicians can simultaneously display up to four video streams (such as Live Fluoroscopy, Reference Image, Advantage Workstation Image, Ultrasound and Hemodynamics); customize the size, angle and orientation to meet workflow needs; and utilize voice commands for hands-free interaction with the application.
• Improved visualization of anatomy with 3D Assist: Designed to augment visualization and help in the assessment of complex anatomies, clinicians can interact with a holographic 3D model of the patient’s anatomy to support intraprocedural planning.
• Collaborative care: To allow for remote collaboration, consultation, training, proctoring and support, users can provide first-person view of their holographic experience through any internet-connected device to allow for collaborative care from any location.

In the world’s first clinical use of OmnifyXR, Professor of Radiology and founder of North Star Vascular and Interventional Dr. Jafar Golzarian² performed two separate clinical procedures – the embolization of a genicular artery and the embolization of a prostate artery.

“The heads-up display and augmented reality capabilities of OmnifyXR, especially the 3D anatomical view offered by the hologram scan, are game-changing and allow for new perspectives into treatment we haven’t seen before,” said Dr. Jafar Golzarian of North Star Vascular and Interventional. “I’m excited to be on the team performing these first cases and look forward to seeing how this may help improve clinical and operational outcomes for both patients and clinicians.”

“OmnifyXR will change the way I approach my cases,” shared Dr. Amin Astani³ of North Star Vascular and Interventional. “With GE HealthCare’s Allia platform, I can create a highly detailed 3D generated model in a matter of minutes without having to remove my sterile gloves to help maintain sterility during the procedure. Using MediView’s OmnifyXR, I can virtually place this 3D model anywhere in the room - allowing me to walk around it and evaluate it from different angles and perspectives in order to make more informed decisions about the way I approach and navigate my procedures.”

OmnifyXR is a MediView product developed in collaboration with GE HealthCare and is currently available in the United States, with global expansion to follow. OmnifyXR is available exclusively with GE HealthCare interventional X-ray systems, such as the Allia IGS platform and Innova IGS platform with AutoRight, that utilize digital video distribution. To learn more, visit gehealthcare.com.

About GE HealthCare Technologies Inc.

GE HealthCare is a leading global medical technology, pharmaceutical diagnostics, and digital solutions innovator, dedicated to providing integrated solutions, services, and data analytics to make hospitals more efficient, clinicians more effective, therapies more precise, and patients healthier and happier. Serving patients and providers for more than 125 years, GE HealthCare is advancing personalized, connected, and compassionate care, while simplifying the patient’s journey across the care pathway. Together our Imaging, Ultrasound, Patient Care Solutions, and Pharmaceutical Diagnostics businesses help improve patient care from diagnosis, to therapy, to monitoring. We are a $19.6 billion business with approximately 51,000 colleagues working to create a world where healthcare has no limits.

Follow us on LinkedIn, X (formerly Twitter), Facebook, Instagram, and Insights for the latest news, or visit our website https://www.gehealthcare.com/ for more information.

About MediView:

MediView is a Cleveland, OH based med-tech company that is working to advance human health through its digital augmented reality ecosystem. MediView’s intuitive augmented reality visualization platform aims to unlock the full potential of 3D data to transform image guided medical procedures with intuitive 3D X-ray vision visualization, seamless remote collaboration, and evidence-based data insights. Currently, MediView is delivering these technologies through partnerships with leading organizations GE HealthCare and Microsoft.

To learn more, visit www.mediview.com.

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1} The MediView OmnifyXR system integrates exclusively with commercially available GE HealthCare interventional X-ray systems that utilize digital video distribution, such as the Allia IGS family or Innova IGS family with AutoRight. Contact your GE HealthCare or MediView sales representative to learn more. OmnifyXR Augmented Reality Interventional Suite is a MediView product built in collaboration with and currently exclusively available with compatible GE HealthCare systems. Disclaimer: OmnifyXR is intended to be used adjunctively to standard of care imaging. Proceduralists must refer to standard of care imaging and prioritize clinical experience and/or judgment when using the OmnifyXR system. OmnifyXR is not intended to be the sole visualization for any procedure.
² Paid consultant: Dr. Golzarian is a paid consultant for GEHC and was compensated for participation in this interview. The statements by Dr. Golzarian described here are based on his own opinions and on results that were achieved in his unique setting. Since there is no “typical” hospital, and many variables exist — e.g., hospital size, case mix, etc. — there can be no guarantee that other customers will achieve the same results.
³ Paid consultant: Dr. Astani is a paid consultant for GEHC and was compensated for participation in this interview. The statements by Dr. Astani described here are based on his own opinions and on results that were achieved in his unique setting. Since there is no “typical” hospital, and many variables exist — e.g., hospital size, case mix, etc. — there can be no guarantee that other customers will achieve the same results.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240620690085/en/

GE HealthCare Technologies Inc.

Emily Niles | emily.niles@gehealthcare.com



MediView:

Amy Grey | amy.grey@mediview.com

Source: GE HealthCare

FAQ

What is the OmnifyXR Interventional Suite?

The OmnifyXR Interventional Suite is an augmented reality-based system designed to enhance interventional radiology with advanced imaging, 3D anatomy visualization, and remote collaboration capabilities.

Where was the first installation of OmnifyXR conducted?

The first installation was conducted at North Star Vascular and Interventional in Minnesota.

What procedures were performed using the OmnifyXR Interventional Suite?

The procedures performed were the embolization of a genicular artery and the embolization of a prostate artery.

Is OmnifyXR available outside the United States?

OmnifyXR is currently available in the United States, with plans for global expansion.

What are the benefits of using the OmnifyXR Interventional Suite?

Benefits include improved workflow efficiency, enhanced visualization of complex anatomies, and the ability for remote collaboration and consultation.

Which GE HealthCare platforms are compatible with OmnifyXR?

OmnifyXR is available exclusively with GE HealthCare interventional X-ray systems, such as the Allia IGS platform and Innova IGS platform with AutoRight.