Grid Dynamics and Yieldmo Implement a Next-Generation ML Platform Accelerating Time to Market for New ML Models and Improving Performance for Advertisers
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Insights
The collaboration between Grid Dynamics and Yieldmo to create an advanced machine learning (ML) platform represents a significant stride in the ad tech industry. The platform's ability to optimize ad campaign delivery and performance can be a game-changer for advertisers seeking targeted reach and efficient use of their advertising budgets. The scalability and low maintenance aspects of the platform suggest that it can handle increased demand without proportional increases in costs, which is critical for sustaining growth in the high-volume, fast-paced world of programmatic advertising.
From a market perspective, this innovation could position Grid Dynamics more favorably against competitors, potentially leading to increased market share and revenue growth. For Yieldmo, improved campaign performance directly correlates with the value proposition to its clients, which could lead to higher retention rates and attract new advertisers looking for sophisticated ad placement strategies. The emphasis on fast deployment of new features indicates a commitment to continuous improvement, which is essential for staying relevant in the rapidly evolving ad tech landscape.
The announcement of the ML platform's deployment could have positive implications for Grid Dynamics' financial performance. Investors may view this as an indicator of the company's ability to innovate and maintain technological leadership, potentially leading to an increase in stock valuation. The partnership with Yieldmo, a leading player in the ad tech space, provides validation of Grid Dynamics' capabilities and may open doors to similar collaborations with other firms.
It's important to evaluate the potential return on investment for such a platform. While the initial development costs are likely significant, the long-term benefits of reduced operational costs and the potential for increased revenue through new and retained clients could offset these expenses. The impact on the company's profit margins, operating efficiency and earnings growth will be key factors to monitor in upcoming financial reports.
The technical aspects of the advanced ML platform co-developed by Grid Dynamics and Yieldmo highlight the importance of machine learning in modern advertising. The ability to process massive amounts of data and make real-time decisions on ad placements can drastically improve the relevance and effectiveness of ads. The focus on a low-maintenance, scalable solution indicates a deep understanding of the need for technology that can adapt and grow with the company without causing significant increases in overhead.
Furthermore, the rapid time to market for new features is indicative of an agile and responsive development process, which is crucial for maintaining a competitive edge. The technical community will be interested in the specifics of the ML models used, their accuracy and how they compare with existing solutions in terms of performance and cost-efficiency. Advanced software engineering practices that enable the seamless deployment of ML models into production environments are also of particular interest, as they can set new industry standards for other companies to follow.
Key Takeaways:
- Grid Dynamics and its client Yieldmo have co-innovated to develop an advanced ML platform with a comprehensive toolset that helps to streamline ad tech processes and improve the overall effectiveness of ad campaigns.
- Leveraging the new ML platform, Yieldmo optimizes campaign delivery and performance for its advertisers, while taking advantage of the platform's high scalability, fast time to market for new features and low maintenance requirements.
SAN RAMON, CA / ACCESSWIRE / February 15, 2024 / Grid Dynamics Holdings, Inc. (NASDAQ:GDYN) (Grid Dynamics), a leader in enterprise-level digital transformation services and solutions, today proudly announced its client Yieldmo, a leading advertising technology platform, has deployed an innovative ML platform that is highly efficient at matching users, publishers, and advertisers to optimize campaign delivery and performance. Yieldmo is a smart, programmatic ad exchange operating on massive amounts of data and processes billions of ad placements daily. Yieldmo and Grid Dynamics co-innovated to deploy this new ML platform providing benefits that include high scalability, fast time to market for new features, and low maintenance requirements.
In real-time, this solution curates the ad inventory for Yieldmo's various target audiences, campaigns, and advertisers and assesses how likely a particular ad request is to result in a desired event, such as a click or video completion. Having such capabilities requires sophisticated machine learning (ML) models and advanced software engineering to develop and deliver ML models to production. It also requires a robust, scalable, and proven ML platform, drastically reducing operation costs and simplifying the process of running business experiments. Read this blog post to learn more details about this scalable, configuration-driven ML Platform.
"The ad experience significantly impacts the success of advertising campaigns, so we developed a flexible and scaled experimentation and optimization system to maximize outcomes for our clients," said Sergei Izrailev, Head of Analytics and Data Science at Yieldmo.
"ML platforms, MLOps, and LLMOps become increasingly more important for virtually all enterprises as the development of AI/ML solutions intensifies," said Ilya Katsov, VP of Technology at Grid Dynamics, "We have a very solid offering in this area and collaboration with Yieldmo is a great illustration of how it helps to create a state-of-the-art solution even for a challenging and demanding domain such as internet advertising. "
Grid Dynamics is advancing the rapid deployment of ML platforms with its innovative ML Platform Starter Kit, one among many innovative, business-driving solutions underpinning the company's GigaCube growth strategy. Visit this page to learn more about the Grid Dynamics ML Platform Starter Kit.
About Grid Dynamics
Grid Dynamics (NASDAQ:GDYN) is a digital-native technology services provider that accelerates growth and bolsters competitive advantage for Fortune 1000 companies. Grid Dynamics provides digital transformation consulting and implementation services in omnichannel customer experience, big data, analytics, search, artificial intelligence, cloud & DevOps, and application modernization. Grid Dynamics achieves high speed-to-market, quality, and efficiency by using technology accelerators, an agile delivery culture, and its pool of global engineering talent. Founded in 2006, Grid Dynamics is headquartered in Silicon Valley with offices across the US, Mexico, Jamaica, the UK, Europe, and India. To learn more about Grid Dynamics, please visit www.griddynamics.com. Follow us on Facebook and LinkedIn.
About Yieldmo
Yieldmo is an advertising platform that helps brands improve digital ad experiences through creative tech and AI, using bespoke ad formats, proprietary attention signals, predictive format selection, and privacy-safe inventory curation. Yieldmo believes all ads should captivate users and be tailored to their liking. We help brands deliver the best ad for every impression opportunity. Thanks to our advances in Artificial Intelligence (AI), our proprietary measurement technology, and our close relationships with publishers, this vision is increasingly attainable. Discover more at www.yieldmo.com.
Forward-Looking Statements
This communication contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are not historical facts, and involve risks and uncertainties that could cause actual results of Grid Dynamics to differ materially from those expected and projected. These forward-looking statements can be identified by the use of forward-looking terminology, including the words "believes," "estimates," "anticipates," "expects," "intends," "plans," "may," "will," "potential," "projects," "predicts," "continue," or "should," or, in each case, their negative or other variations or comparable terminology. These forward-looking statements include, without limitation, quotations and statements regarding the Yieldmo ML platform, product capabilities, and our company's future growth including with customers.
These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside Grid Dynamics' control and are difficult to predict. Factors that may cause such differences include, but are not limited to, any factors limiting our partnership with Yieldmo, product capabilities, the benefits of products, and our company's growth and growth strategy.
Grid Dynamics cautions that the foregoing list of factors is not exclusive. Grid Dynamics cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Grid Dynamics does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based. Further information about factors that could materially affect Grid Dynamics, including its results of operations and financial condition, is set forth under the "Risk Factors" section of the Company's quarterly report on Form 10-Q filed November 2, 2023, and in other periodic filings Grid Dynamics makes with the SEC.
Media Contact:
Cary Savas
+1 (650) 523 5000
csavas@griddynamics.com
SOURCE: Grid Dynamics Innovation
View the original press release on accesswire.com
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