Good Natured Announces Multi-Year Deal with Pharmaceutical Packaging Company

Vancouver, British Columbia--(Newsfile Corp. - August 10, 2023) - good natured Products Inc. (TSXV: GDNP) (OTCQX: GDNPF) (the "Company" or "good natured®"), a North American leader in plant-based products, today announced it has signed a letter of intent for a three-year commercial agreement with an existing pharmaceutical packaging customer to expand their product assortment. The Company expects to sign the full commercial agreement by the end of 2023, which will outline a multi-year program to produce approximately 100 million packages over a three-year term.

This program includes multiple packaging designs using a blend of the Company's Bio-PET material and recycled content to meet specified sustainability objectives. Packaging for this program will be manufactured at a good natured® in-house facility.

The Company anticipates revenue of approximately CAD $3.5 million in the first year of the agreement, of which CAD $2.7 million will be from new products being added to the customer's existing assortment. Volumes in the first year are expected fluctuate on a quarterly basis to match product seasonality and timing as the new products are rolled out.

"This program represents our second largest commercial agreement to date and highlights our ability to add customers through an acquisition, convert that customer to plant-based materials and then organically grow that relationship further into new product lines," said Paul Antoniadis, CEO of good natured®. "It's a strong indicator of demand for the plant-based commercial offering we're taking to market, the increased scale of our operational capabilities, and the continued customer prioritization of sustainable packaging choices in the current market environment."

The good natured® corporate profile can be found at: investor.goodnaturedproducts.com.

About good natured Products Inc.

good natured® is passionately pursuing its goal of becoming North America's leading earth-friendly product company by offering the broadest assortment of plant-based products made from rapidly renewable resources instead of fossil fuels. The Company is focused on making it easy and affordable for business owners and consumers to shift away from petroleum to better everyday products® that use more renewable materials, less fossil fuel, and no chemicals of concern.

good natured® offers over 400 products and services through wholesale, direct to business, and retail channels. From plant-based home organization products to certified compostable food containers, bio-based industrial supplies and medical packaging, the Company is focused on making plant-based products more readily accessible to people as a means to create meaningful environmental and social impact.

For more information: goodnaturedproducts.com

On behalf of the Company:
Paul Antoniadis - Executive Chair & CEO
Contact: 1-604-566-8466

Investor Contact:
Spencer Churchill
Investor Relations
1-877-286-0617 ext. 113
invest@goodnaturedproducts.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibilities for the adequacy or accuracy of this release.

Cautionary Statement Regarding Forward-Looking Information

This news release contains certain "forward-looking information" and "forward-looking statements" (collectively, "forward looking information") that are based on expectations, estimates and projections as at the date of this news release. Any statements that involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking information and are intended to identify forward-looking information. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

When relying on the Company's forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. The Company has assumed that the material factors referred to herein will not cause such forward-looking statements and information to differ materially from actual results or events. However, there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

Other than as required under securities laws, we do not undertake to update this information at any particular time. Forward-looking information contained in this news release is based on our current estimates, expectations, and projections, which we believe are reasonable as of the current date. The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this news release is expressly qualified in its entirety by this cautionary statement.

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