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Golden Heaven Group Holdings Ltd. to Expand into Indonesia Market with its Strategic Partnership

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Golden Heaven Group Holdings Ltd. (GDHG) has entered into a Letter of Intent for a Strategic Partnership with PT BESTAR JAYA to launch indoor amusement parks in Indonesia. The partnership aims to open 30 to 50 parks in prime locations, with Golden Heaven providing operational services. CEO Ms. Qiong Jin emphasizes global expansion and customer experience enhancement.
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The strategic partnership between Golden Heaven and BESTAR is a significant move for both companies as it represents a fusion of entertainment and retail, which is a growing trend in the industry. By situating amusement parks within shopping centers, they can capitalize on the high foot traffic and create a symbiotic relationship where entertainment facilities drive retail sales and vice versa. This model can lead to increased dwell time and consumer spending, which are key metrics for the success of retail and entertainment venues alike.

For Golden Heaven, the expansion into the Indonesian market marks a pivotal step in their global strategy, potentially increasing their revenue streams and diversifying their market risk. Indonesia, with its large population and growing middle class, presents a lucrative market for family entertainment. However, the success of this venture will largely depend on the company's ability to adapt to local preferences and operational challenges in a new market. The effectiveness of staff training and operational management, as provided by Golden Heaven, will be essential in ensuring the quality of the customer experience.

The announcement of a Letter of Intent (LOI) for a strategic partnership typically signals to investors and stakeholders that a company is actively pursuing growth opportunities. For Golden Heaven, which is listed on Nasdaq, this move could have implications for its stock performance, as the market often reacts positively to expansion plans, especially when they involve entry into new markets with high growth potential. However, since the details of the partnership, including financial terms and projected earnings, have not been disclosed, it is difficult to quantify the immediate financial impact.

Investors will be keen on monitoring the progress of the negotiations and the eventual terms of the deal to assess the potential return on investment. The scale of the planned 30 to 50 indoor amusement parks suggests a significant capital outlay and operational investment from Golden Heaven. It will be crucial for investors to understand the financing of this expansion, whether through debt, equity, or internal cash flows and how it will affect the company's balance sheet.

Golden Heaven's strategy to enter the Indonesian market through a partnership with a local trading company servicing supermarkets is a move that can be seen as culturally astute. Local partnerships can be a key factor in navigating the complexities of new cultural and regulatory environments. PT BESTAR JAYA's established presence and understanding of the Indonesian consumer market can provide Golden Heaven with critical insights and an established distribution network, which can facilitate smoother market entry and quicker establishment of brand presence.

However, the success of international partnerships can be contingent on the alignment of corporate values, objectives and the ability to manage cross-cultural differences. As such, the long-term success of the partnership will depend on continuous collaboration and mutual understanding between Golden Heaven and BESTAR. The partnership's ability to integrate entertainment with local shopping habits and to appeal to the Indonesian family demographic will be key determinants of its effectiveness.

NANPING, China, Feb. 29, 2024 /PRNewswire/ -- Golden Heaven Group Holdings Ltd. (the "Company" or "Golden Heaven") (Nasdaq: GDHG), an amusement park operator in China, announced today that on February 26, 2024, it entered into a Letter of Intent for Strategic Partnership ("LOI") with PT BESTAR JAYA ("BESTAR"), an Indonesian trading company that services large-scale supermarkets nationwide, to launch a total of 30 to 50 indoor amusement parks in Indonesia.

According to the terms of the LOI, BESTAR is expected to open indoor amusement parks in major shopping centers and supermarkets in prime locations across Indonesia, and Golden Heaven will offer planning, layout design, facility procurement, operational management, staff training and other related services to BESTAR. Further details of this partnership will be disclosed as the ongoing negotiation progresses.

Ms. Qiong Jin, the CEO and Chairman of the Company, commented, "We are honored to be a part of this major project with BESTAR. This partnership highlights our entry into the international market and our dedication to delivering pleasant entertainment experiences to our customers. We are committed to our global expansion strategy to enhance our competitiveness through strategic partnerships and business innovation. We are looking forward to carrying forward this partnership and bringing our entertainment resources to the Indonesian market."

About Golden Heaven Group Holdings Ltd.

Golden Heaven Group Holdings Ltd. manages and operates six properties consisting of amusement parks, water parks, and complementary recreational facilities. With approximately 426,560 square meters of land in the aggregate, these parks are located in geographically diverse markets across the south of China and collectively offer approximately 139 rides and attractions. Due to the geographical locations of the parks and the ease of travel, the parks are easily accessible to an aggregate population of approximately 21 million people. Since September 30, 2023, Mangshi Jinsheng Amusement Park, which is one of the six parks, has been temporarily closed. The parks provide a wide range of exciting and entertaining experiences, including thrilling rides, family-friendly attractions, water attractions, gourmet festivals, circus performances, and high-tech facilities. For more information, please visit the Company's website at https://ir.jsyoule.com/.

Forward-Looking Statements

This press release contains "forward-looking statements". Forward-looking statements reflect our current view about future events. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "could," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "propose," "potential," "continue" or similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the U.S. Securities and Exchange Commission.

For investor and media inquiries, please contact:

Golden Heaven Group Holdings Ltd.
Email: group@jsyoule.com

Ascent Investor Relations LLC
Phone: +1-646-932-7242
Email: investors@ascent-ir.com

 

Cision View original content:https://www.prnewswire.com/news-releases/golden-heaven-group-holdings-ltd-to-expand-into-indonesia-market-with-its-strategic-partnership-302074850.html

SOURCE Golden Heaven Group Holdings Ltd.

FAQ

What partnership did Golden Heaven Group Holdings Ltd. (GDHG) enter into?

GDHG entered into a Letter of Intent for a Strategic Partnership with PT BESTAR JAYA.

How many indoor amusement parks are expected to be launched in Indonesia through this partnership?

The partnership aims to launch a total of 30 to 50 indoor amusement parks.

What services will Golden Heaven provide in the partnership?

Golden Heaven will offer planning, layout design, facility procurement, operational management, staff training, and related services to BESTAR.

Who commented on the partnership from Golden Heaven's side?

Ms. Qiong Jin, the CEO and Chairman of the Company, commented on the partnership.

What is the focus of Golden Heaven's global expansion strategy?

Golden Heaven aims to enhance competitiveness through strategic partnerships and business innovation.

Golden Heaven Group Holdings Ltd.

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