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Golden Heaven Group Holdings Ltd. Enters into a Collaboration Agreement with Nanping City Dacheng Culture Communication Co., Ltd.

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Golden Heaven Group Holdings (GDHG) announces a collaboration agreement with Nanping City Dacheng Culture Communication Co., to host various activities at its amusement parks, expecting to enhance guest experience and revenue.
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The agreement between Golden Heaven Group Holdings Ltd. and Nanping City Dacheng Culture Communication Co., Ltd. represents a strategic initiative to diversify usage of the company's assets. By leasing land and property for a variety of cultural and celebratory events, Golden Heaven is positioning itself to capture additional revenue streams beyond traditional amusement park operations. The RMB6 million lease payment, while modest relative to the scale of major theme park operators, could provide a reliable quarterly cash inflow.

From a market perspective, this move illustrates a trend among entertainment venues to maximize asset utilization. Especially in the context of the Chinese market, where family-oriented activities and cultural experiences are highly valued, this could enhance Golden Heaven's competitive edge. However, the financial impact will largely depend on the execution of these events and their ability to consistently draw additional guests.

Analyzing the financial implications of the lease agreement for Golden Heaven, the incremental revenue of RMB6 million is a positive development. However, it is important to consider the operational costs associated with supporting Dacheng Culture's activities. These costs could offset some of the lease income. Additionally, the lease term is only one year, which suggests that this may be a trial partnership that could either be extended or concluded based on performance.

Investors should monitor the company's quarterly reports to assess the direct financial impact of the agreement. If the initiative proves successful, it could lead to similar deals in the future, potentially creating a new revenue line for the company that complements its core business. On the other hand, investors should be cautious about overestimating the significance of the deal without seeing tangible results.

The collaboration with Dacheng Culture taps into the growing demand for experiential and cultural tourism in China. Activities like wedding and family photography, marriage proposal planning and Hanfu photography are deeply rooted in Chinese culture and have seen a resurgence in popularity. By incorporating these services, Golden Heaven is not only aiming to increase footfall but also to enrich the cultural relevance of their parks.

It is important to note that the success of such collaborations hinges on the quality of the events and services provided. If executed well, these activities can enhance the brand image of Golden Heaven and create a unique niche in the amusement park industry. This could lead to increased customer loyalty and positive word-of-mouth, which are critical factors for long-term success in the leisure and hospitality sector.

NANPING, China, April 2, 2024 /PRNewswire/ -- Golden Heaven Group Holdings Ltd. (the "Company" or "Golden Heaven") (Nasdaq: GDHG), an amusement park operator in China, today announced that on March 29, 2024, it entered into a collaboration agreement (the "Agreement") with Nanping City Dacheng Culture Communication Co., Ltd. ("Dacheng Culture").

Under the Agreement, Golden Heaven has agreed to lease certain land and property to Dacheng Culture to host a range of activities, including wedding photography, family photography, marriage proposal planning, Hanfu (traditional Chinese clothing) photography, and various celebratory events. Dacheng Culture has agreed to compensate the Company with an aggregate lease payment of RMB6 million, payable quarterly, over the contract period, which extends from March 29, 2024 to March 28, 2025.

Mr. Jin Xu, the CEO and Chairman of the Company, commented, "As previously disclosed on March 19, 2024, we entered into a similar collaboration agreement with Zigong City Dragon Culture & Arts Co. Ltd. These collaboration agreements are designed to leverage our park locations and family-oriented attractions, enhance site utilization and strengthen bonds with our guests. The diverse activities that Dacheng Culture plans to introduce to our parks are expected to attract more guests, elevate the guest experience and add to our revenue. We are enthusiastic about embarking on this venture and future collaborations."

About Golden Heaven Group Holdings Ltd.

Golden Heaven Group Holdings Ltd. manages and operates six properties consisting of amusement parks, water parks, and complementary recreational facilities. With approximately 426,560 square meters of land in the aggregate, these parks are located in geographically diverse markets across the south of China and collectively offer approximately 139 rides and attractions. Due to the geographical locations of the parks and the ease of travel, the parks are easily accessible to an aggregate population of approximately 21 million people. Since September 30, 2023, Mangshi Jinsheng Amusement Park, which is one of the six parks, has been temporarily closed. The parks provide a wide range of exciting and entertaining experiences, including thrilling rides, family-friendly attractions, water attractions, gourmet festivals, circus performances, and high-tech facilities. For more information, please visit the Company's website at https://ir.jsyoule.com/.

Forward-Looking Statements

This press release contains "forward-looking statements". Forward-looking statements reflect our current view about future events. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "could," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "propose," "potential," "continue" or similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the U.S. Securities and Exchange Commission.

For investor and media inquiries, please contact:

Golden Heaven Group Holdings Ltd.
Email: group@jsyoule.com

Ascent Investor Relations LLC
Phone: +1-646-932-7242
Email: investors@ascent-ir.com

Cision View original content:https://www.prnewswire.com/news-releases/golden-heaven-group-holdings-ltd-enters-into-a-collaboration-agreement-with-nanping-city-dacheng-culture-communication-co-ltd-302105015.html

SOURCE Golden Heaven Group Holdings Ltd.

FAQ

What collaboration agreement did Golden Heaven Group Holdings (GDHG) announce?

Golden Heaven announced a collaboration agreement with Nanping City Dacheng Culture Communication Co., to host activities at its amusement parks.

What activities will be hosted under the collaboration agreement?

Activities such as wedding photography, family photography, marriage proposal planning, Hanfu photography, and celebratory events will be hosted under the collaboration agreement.

What is the lease payment amount agreed upon in the collaboration agreement?

Dacheng Culture has agreed to compensate Golden Heaven with an aggregate lease payment of RMB6 million, payable quarterly, over the contract period.

Who is the CEO and Chairman of Golden Heaven Group Holdings (GDHG)?

Mr. Jin Xu is the CEO and Chairman of Golden Heaven Group Holdings

What is the contract period for the collaboration agreement?

The contract period for the collaboration agreement extends from March 29, 2024, to March 28, 2025.

Golden Heaven Group Holdings Ltd.

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