Nearly 1 in 3 Consumers Find Paying Return Shipping More Annoying Than Jury Duty
GoDaddy's recent consumer survey reveals that 80% of U.S. consumers prioritize cost savings over convenience, with 42% ranking it as their top priority. The survey found that 30% of consumers consider paying return shipping more annoying than jury duty, and 77% check return policies before purchasing. Key findings show that 62% prefer cash payments over credit card surcharges, and 69% will shop at stores without 'Buy Online, Pick Up In-Store' options. Notably, generational differences emerged, with Gen Z and Millennials showing more preference for online shopping and greater willingness to pay for convenience compared to older generations.
Un recente sondaggio di GoDaddy rivela che l'80% dei consumatori negli Stati Uniti dà priorità al risparmio sui costi piuttosto che alla comodità, con il 42% che lo colloca come la propria principale priorità. Il sondaggio ha rivelato che il 30% dei consumatori considera più fastidioso pagare la spedizione di ritorno rispetto al servizio di giuria, e il 77% controlla le politiche di reso prima di acquistare. Le scoperte principali mostrano che il 62% preferisce pagamenti in contante rispetto ai sovrapprezzi sulle carte di credito, e il 69% farà acquisti in negozi che non offrono l'opzione 'Acquista online, ritira in negozio'. È interessante notare che sono emerse differenze generazionali, con la Gen Z e i Millennials che mostrano una maggiore preferenza per gli acquisti online e una maggiore disponibilità a pagare per la comodità rispetto alle generazioni più anziane.
Una reciente encuesta de GoDaddy revela que el 80% de los consumidores en EE. UU. priorizan el ahorro de costes sobre la comodidad, siendo el 42% quienes lo clasifican como su principal prioridad. La encuesta encontró que el 30% de los consumidores considera más molesto pagar el envío de devolución que el servicio de jurado, y el 77% revisa las políticas de devolución antes de comprar. Los hallazgos clave muestran que el 62% prefiere pagos en efectivo en lugar de recargos por tarjetas de crédito, y el 69% comprará en tiendas que no ofrecen opciones de 'Comprar en línea, recoger en la tienda'. Notablemente, emergieron diferencias generacionales, con la Generación Z y los Millennials mostrando más preferencia por las compras en línea y una mayor disposición a pagar por la comodidad en comparación con las generaciones mayores.
고대디의 최근 소비자 설문조사 결과에 따르면, 미국 소비자의 80%가 편리함보다 비용 절감을 우선시하며, 42%는 이를 최우선 사항으로 꼽았습니다. 설문조사에서는 30%의 소비자가 반품 배송비를 지불하는 것이 배심원 의무보다 더 귀찮다고 생각하고, 77%는 구매 전에 반품 정책을 확인한다고 밝혔습니다. 주요 발견은 62%가 신용카드 추가 요금보다 현금 결제를 선호하며, 69%는 '온라인 구매, 매장에서 픽업' 옵션이 없는 매장에서 쇼핑할 것이라고 합니다. 특히 세대 차이가 나타났습니다, Z세대와 밀레니얼들이 온라인 쇼핑에 더 많은 선호를 보이며, 기성 세대보다 편리함을 위해 비용을 지불할 의향이 더 큽니다.
Une récente étude consommateur de GoDaddy révèle que 80 % des consommateurs américains privilégient les économies de coûts plutôt que la commodité, 42 % le classant comme leur priorité principale. L'enquête a montré que 30 % des consommateurs trouvent que payer les frais de retour est plus agaçant que d'être juré, et 77 % vérifient les politiques de retour avant d'acheter. Les principales conclusions indiquent que 62 % préfèrent les paiements en espèces plutôt que les surtaxes sur cartes de crédit, et 69 % feront leurs courses dans des magasins qui n'offrent pas d'options 'Acheter en ligne, retirer en magasin'. Notamment, des différences générationnelles ont émergé, la Génération Z et les Millennials montrant une plus grande préférence pour les achats en ligne et une volonté accrue de payer pour la commodité par rapport aux générations plus âgées.
Eine aktuelle Umfrage von GoDaddy zeigt, dass 80% der Verbraucher in den USA Kosteneinsparungen über Bequemlichkeit priorisieren, wobei 42% dies als oberste Priorität angeben. Die Umfrage ergab, dass 30% der Verbraucher es lästiger finden, Rücksendekosten zu bezahlen, als zum Dienst in der Jury berufen zu werden, und 77% die Rückgabebedingungen vor dem Kauf überprüfen. Die wichtigsten Erkenntnisse zeigen, dass 62% Barzahlungen den Kreditkartengebühren vorziehen und 69% in Geschäften einkaufen werden, die keine Optionen für 'Online kaufen, im Laden abholen' anbieten. Auffällig sind auch die generationalen Unterschiede, wobei die Generation Z und die Millennials eine größere Vorliebe für Online-Shopping und eine größere Bereitschaft zeigen, für Bequemlichkeit zu zahlen, im Vergleich zu älteren Generationen.
- Survey data provides valuable consumer insights for business strategy adaptation
- 77% of consumers check return policies before purchasing, indicating a clear market demand
- 30% of consumers strongly dislike paying return shipping costs
- 38% of consumers abandon purchases if payment page loads exceed 10 seconds
- Potential revenue loss from customers avoiding 3% credit card surcharges
Insights
This consumer behavior survey reveals significant insights for e-commerce businesses and retailers. The data shows a clear shift in consumer priorities, with
Key business implications include:
- Return policies significantly influence purchase decisions, particularly for younger demographics
- Website performance is crucial, with
38% of consumers abandoning slow-loading payment pages - Generational differences in shopping preferences require targeted strategies
For GoDaddy, this research validates their business strategy of providing integrated commerce solutions while highlighting opportunities in the point-of-sale and e-commerce infrastructure space. The focus on Gen Z and millennial shopping behaviors suggests growing demand for their digital commerce tools.
GoDaddy survey reveals consumers willing to inconvenience themselves to save money
TEMPE, AZ / ACCESSWIRE / October 28, 2024 / GoDaddy
Originally published on GoDaddy
A new survey by GoDaddy set out to uncover how much convenience is worth to consumers. It turns out, the answer is not very much.
An overwhelming majority (
Making returns is a bone of contention
Nearly 1 in 3 (
30% ) consumers find paying for return shipping more annoying than jury duty and going to the DMVThe vast majority (
77% ) of people often check a business' return policy before making a purchase, with 1 in 3 Gen Z (31% ) and Millennials (35% ) doing so before every purchaseA difficult return policy was third among the top reasons why consumers wouldn't purchase an item from a business via social media*
When consumers are willing to sacrifice convenience
Most (
62% ) people would rather pay with cash than pay a3% surcharge to be able to purchase an item with their credit cardThe majority of consumers (
69% ) said they will still shop at a business even if it doesn't offer the ability to "Buy Online, Pick Up In-Store"Consumers are more likely to drive themselves to a store (
33% ) to shop in-person vs. stay home and shop online (30% ) this holiday season
There are still some cases when convenience wins out
The majority (
63% ) of survey respondents report never using personal checks, with only21% feeling they are convenientAlmost 4 in 10 consumers (
38% ) would abandon an online purchase if the payment page takes longer than 10 seconds to load
"As holiday shopping begins to ramp up, small businesses need to take a look at the ways they could be inadvertently turning customers away," said GoDaddy Trends Expert Amy Jennette. "Do you have an extended return policy during the holidays? Do you charge for return shipping? Can consumers buy items online and pick them up in your store to avoid shopping rushes? If not, there's still time to make adjustments."
When it comes to prioritizing cost savings above convenience, younger generations seem to be experiencing a notable shift in mindset.
Gen Z is the most likely to shop around if a business doesn't offer the ease of in-store pickup. When asked if they have ever not shopped with a business because it didn't offer Buy Online, Pick Up In-Store:
Gen Z -
41% said yesMillennials -
36% said yesGen X and Boomers -
25% said yes
Gen Z and Millennials are more likely to pay extra just to use a credit card. When asked if they'd be willing to pay a
Gen Z -
43% said yesMillennials -
45% said yesGen X and Boomers -
34% said yes
When asked about how long they would wait for a website to load before changing their mind about a purchase:
Gen Z -
47% would not wait 10 secondsMillennials -
45% would not wait 10 secondsGen X and Boomers -
68% would wait 30 seconds
Gen Z and Millennials are more likely than older generations to shop online vs. in-person this holiday season:
Gen Z -
32% said they're more likely to shop online compared to30% in-personMillennials -
31% said they're more likely to shop online compared to30% in-personGen X and Boomers-
36% said they're more likely to shop in-person compared to29% online
With some of the largest online shopping holidays like Black Friday and Cyber Monday quickly approaching, small businesses that cater to Gen Z and/or Millennials in particular should look for ways to provide convenient shopping experiences for consumers.
GoDaddy helps entrepreneurs run their business efficiently and offers smart point-of-sale terminals to meet consumer conveniences like Buy Online, Pick Up In-Store and Tap-to-Pay, while supporting streamlined small business capabilities like real-time inventory management across online and in-person sales.
To learn more about GoDaddy and its products, visit www.GoDaddy.com.
*The top two reasons people would not purchase an item on social media were uncertainty if a business was legitimate and high shipping costs.
About GoDaddy
GoDaddy (NYSE:GDDY) helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in-person. GoDaddy's easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.GoDaddy.com.
View additional multimedia and more ESG storytelling from GoDaddy on 3blmedia.com.
Contact Info:
Spokesperson: GoDaddy
Website: https://www.3blmedia.com/profiles/godaddy
Email: info@3blmedia.com
SOURCE: GoDaddy
View the original press release on accesswire.com
FAQ
What percentage of consumers prioritize cost over convenience according to GoDaddy's survey?
How many consumers check return policies before making a purchase?
What percentage of consumers would abandon an online purchase due to slow payment page loading?
How do different generations prefer to shop during holidays according to GoDaddy's survey?
