Nearly 1 in 3 Consumers Find Paying Return Shipping More Annoying Than Jury Duty
A recent GoDaddy survey of 1,500 U.S. consumers reveals that 80% prioritize cost savings over convenience, with 42% ranking saving money as their top priority. Key findings include:
- 30% of consumers find paying for return shipping more annoying than jury duty
- 77% often check a business' return policy before purchasing
- 62% prefer cash payments over a 3% credit card surcharge
- 69% will shop at businesses without 'Buy Online, Pick Up In-Store' options
- 33% prefer in-store shopping vs. 30% preferring online shopping this holiday season
The survey also highlights generational differences, with Gen Z and Millennials more likely to prioritize convenience in certain aspects. GoDaddy advises small businesses to adjust their approaches, especially for the upcoming holiday shopping season, to avoid alienating cost-conscious customers.
Un recente sondaggio di GoDaddy su 1.500 consumatori statunitensi rivela che l'80% dà priorità al risparmio sui costi rispetto alla comodità, con un 42% che colloca il risparmio di denaro come la loro massima priorità. I risultati chiave includono:
- 30% dei consumatori trovano più fastidioso pagare per la spedizione di ritorno rispetto al dover servire come giurati
- 77% controllano spesso la politica di reso di un'azienda prima di acquistare
- 62% preferiscono pagamenti in contante piuttosto che un sovrapprezzo del 3% per le carte di credito
- 69% faranno acquisti in aziende che non offrono l'opzione 'Acquista Online, Ritira in Negozio'
- 33% preferiscono fare acquisti in negozio rispetto al 30% che preferiscono gli acquisti online in questa stagione natalizia
Il sondaggio evidenzia anche differenze generazionali, con la Gen Z e i Millennials che tendono a dare maggiore priorità alla comodità in certi aspetti. GoDaddy consiglia alle piccole imprese di adeguare i propri approcci, specialmente per la prossima stagione di shopping natalizio, per evitare di alienare i clienti attenti ai costi.
Una encuesta reciente de GoDaddy entre 1,500 consumidores estadounidenses revela que el 80% prioriza el ahorro de costos sobre la comodidad, con un 42% que clasifica ahorrar dinero como su máxima prioridad. Los hallazgos clave incluyen:
- 30% de los consumidores consideran más molesto pagar por el envío de devoluciones que servir como jurado
- 77% verifica a menudo la política de devoluciones de un negocio antes de comprar
- 62% prefieren pagos en efectivo en lugar de un recargo del 3% por tarjeta de crédito
- 69% comprará en negocios que no ofrezcan opciones de 'Comprar en Línea, Recoger en la Tienda'
- 33% prefieren las compras en tienda frente a un 30% que prefiere las compras en línea esta temporada navideña
La encuesta también destaca diferencias generacionales, siendo la Gen Z y los Millennials más propensos a priorizar la comodidad en ciertos aspectos. GoDaddy aconseja a las pequeñas empresas ajustar sus enfoques, especialmente para la próxima temporada de compras navideñas, para no alienar a los clientes preocupados por los costos.
최근 GoDaddy의 미국 소비자 1,500명을 대상으로 한 설문 조사에서는 80%가 편리함보다 비용 절감을 우선시하며, 42%는 돈을 절약하는 것을 가장 중요한 우선 사항으로 꼽았습니다. 주요 결과는 다음과 같습니다:
- 30%의 소비자는 반품 배송비를 지불하는 것이 배심원 의무보다 더 짜증난다고 생각합니다
- 77%는 구매하기 전에 종종 사업체의 반품 정책을 확인합니다
- 62%는 3% 신용카드 수수료보다 현금 결제를 선호합니다
- 69%는 '온라인 구매, 매장 픽업' 옵션이 없는 기업에서 쇼핑할 것입니다
- 33%는 이번 연휴 시즌에 온라인 쇼핑을 선호하는 30%에 비해 매장에서 쇼핑하는 것을 선호합니다
설문 조사는 또한 세대 간 차이를 강조하며, Z세대와 밀레니얼 세대가 특정 측면에서 편리함을 우선시하는 경향이 있습니다. GoDaddy는 소규모 기업이 비용을 고려하는 고객을 소외시키지 않도록 다가가는 방식을 조정할 것을 권장합니다, 특히 다가오는 연휴 쇼핑 시즌을 대비하여.
Une récente enquête de GoDaddy auprès de 1 500 consommateurs américains révèle que 80% privilégient les économies de coûts par rapport à la commodité, avec 42% classant l'économie d'argent comme leur priorité principale. Les principales conclusions incluent :
- 30% des consommateurs trouvent plus ennuyeux de payer pour le retour que d'être jury
- 77% vérifient souvent la politique de retour d'une entreprise avant d'acheter
- 62% préfèrent les paiements en espèces plutôt qu'un supplément de 3 % pour les paiements par carte de crédit
- 69% feront leurs achats dans des entreprises sans option 'Acheter en ligne, récupérer en magasin'
- 33% préfèrent faire leurs achats en magasin contre 30% qui préfèrent faire leurs achats en ligne cette saison des fêtes
L'enquête met également en évidence les différences générationnelles, la génération Z et les Milléniaux étant plus susceptibles de privilégier la commodité dans certains aspects. GoDaddy conseille aux petites entreprises d'adapter leurs approches, en particulier pour la saison des achats de Noël qui approche, afin d'éviter d'aliéner les clients soucieux des coûts.
Eine kürzlich durchgeführte Umfrage von GoDaddy unter 1.500 US-Verbrauchern zeigt, dass 80% Kostenersparnis über Bequemlichkeit priorisieren, wobei 42% die Geldersparnis als oberste Priorität angeben. Zu den wichtigsten Ergebnissen gehören:
- 30% der Verbraucher empfinden es als ärgerlicher, für Rücksendungen zu bezahlen, als als Geschworener zu dienen
- 77% überprüfen oft die Rückgabebedingungen eines Unternehmens vor dem Kauf
- 62% ziehen Barzahlungen gegenüber einer Gebühr von 3% für Kreditkarten vor
- 69% werden in Geschäften einkaufen, die keine 'Online kaufen, im Laden abholen'-Optionen anbieten
- 33% ziehen das Einkaufen im Ladengeschäft vor im Vergleich zu 30%, die diese Feiertagssaison Online-Einkäufe bevorzugen
Die Umfrage hebt auch generationsbedingte Unterschiede hervor, wobei die Gen Z und Millennials eher dazu neigen, in bestimmten Aspekten die Bequemlichkeit zu priorisieren. GoDaddy rät kleinen Unternehmen, ihre Ansätze anzupassen, insbesondere für die bevorstehende Feiertagssaison, um kostenbewusste Kunden nicht zu verprellen.
- Survey results provide valuable consumer insights for businesses using GoDaddy services
- Opportunity for GoDaddy to promote its point-of-sale terminals and e-commerce solutions
- No direct financial or business performance metrics provided for GoDaddy
- Survey results suggest potential challenges for e-commerce businesses, which could impact GoDaddy's customer base
Insights
This survey reveals important insights for e-commerce businesses, particularly those targeting younger demographics. The data shows a significant shift in consumer priorities, with 80% valuing cost savings over convenience. This trend is especially pronounced among Gen Z and Millennials, who are more likely to abandon purchases due to inconveniences like slow loading times or lack of in-store pickup options.
Key findings include:
- 77% of consumers check return policies before purchasing, with difficult policies deterring sales
- 62% prefer cash payments to avoid credit card surcharges
- 38% would abandon purchases if payment pages load slowly
For GoDaddy, this data supports the value of their point-of-sale terminals and e-commerce solutions. However, the broader implication is that businesses need to adapt their strategies to balance cost-effectiveness with convenience, particularly in areas like return policies and payment options. As the holiday shopping season approaches, companies that can offer flexible, cost-saving options while maintaining a smooth user experience are likely to gain a competitive edge.
This survey highlights a critical shift in consumer behavior that e-commerce businesses must address. The preference for cost savings over convenience, especially among younger generations, presents both challenges and opportunities. Key action points for businesses include:
- Optimizing return policies to reduce friction and costs for consumers
- Implementing efficient "Buy Online, Pick Up In-Store" systems
- Ensuring fast-loading payment pages to prevent cart abandonment
- Offering diverse payment options without surcharges
For GoDaddy, this data validates their focus on providing tools that enable small businesses to meet these evolving consumer demands. Their point-of-sale terminals and inventory management systems are well-positioned to help merchants adapt. However, the company may need to further emphasize features that help businesses optimize for cost-savings without sacrificing convenience, to fully capitalize on this trend and support their clients' success in the competitive e-commerce landscape.
GoDaddy survey reveals consumers willing to inconvenience themselves to save money
An overwhelming majority (
Making returns is a bone of contention
- Nearly 1 in 3 (
30% ) consumers find paying for return shipping more annoying than jury duty and going to the DMV - The vast majority (
77% ) of people often check a business' return policy before making a purchase, with 1 in 3 Gen Z (31% ) and Millennials (35% ) doing so before every purchase - A difficult return policy was third among the top reasons why consumers wouldn't purchase an item from a business via social media*
When consumers are willing to sacrifice convenience
- Most (
62% ) people would rather pay with cash than pay a3% surcharge to be able to purchase an item with their credit card - The majority of consumers (
69% ) said they will still shop at a business even if it doesn't offer the ability to "Buy Online, Pick Up In-Store" - Consumers are more likely to drive themselves to a store (
33% ) to shop in-person vs. stay home and shop online (30% ) this holiday season
There are still some cases when convenience wins out
- The majority (
63% ) of survey respondents report never using personal checks, with only21% feeling they are convenient - Almost 4 in 10 consumers (
38% ) would abandon an online purchase if the payment page takes longer than 10 seconds to load
"As holiday shopping begins to ramp up, small businesses need to take a look at the ways they could be inadvertently turning customers away," said GoDaddy Trends Expert Amy Jennette. "Do you have an extended return policy during the holidays? Do you charge for return shipping? Can consumers buy items online and pick them up in your store to avoid shopping rushes? If not, there's still time to make adjustments."
When it comes to prioritizing cost savings above convenience, younger generations seem to be experiencing a notable shift in mindset.
Gen Z is the most likely to shop around if a business doesn't offer the ease of in-store pickup. When asked if they have ever not shopped with a business because it didn't offer Buy Online, Pick Up In-Store:
- Gen Z –
41% said yes - Millennials –
36% said yes - Gen X and Boomers –
25% said yes
Gen Z and Millennials are more likely to pay extra just to use a credit card. When asked if they'd be willing to pay a
- Gen Z –
43% said yes - Millennials –
45% said yes - Gen X and Boomers –
34% said yes
When asked about how long they would wait for a website to load before changing their mind about a purchase:
- Gen Z –
47% would not wait 10 seconds - Millennials –
45% would not wait 10 seconds - Gen X and Boomers –
68% would wait 30 seconds
Gen Z and Millennials are more likely than older generations to shop online vs. in-person this holiday season:
- Gen Z –
32% said they're more likely to shop online compared to30% in-person - Millennials –
31% said they're more likely to shop online compared to30% in-person - Gen X and Boomers–
36% said they're more likely to shop in-person compared to29% online
With some of the largest online shopping holidays like Black Friday and Cyber Monday quickly approaching, small businesses that cater to Gen Z and/or Millennials in particular should look for ways to provide convenient shopping experiences for consumers.
GoDaddy helps entrepreneurs run their business efficiently and offers smart point-of-sale terminals to meet consumer conveniences like Buy Online, Pick Up In-Store and Tap-to-Pay, while supporting streamlined small business capabilities like real-time inventory management across online and in-person sales.
To learn more about GoDaddy and its products, visit www.GoDaddy.com.
*The top two reasons people would not purchase an item on social media were uncertainty if a business was legitimate and high shipping costs.
About GoDaddy
GoDaddy (NYSE: GDDY) helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in-person. GoDaddy's easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.GoDaddy.com.
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SOURCE GoDaddy Inc.
FAQ
What percentage of consumers prioritize cost savings over convenience according to GoDaddy's survey?
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