Gen Z and Millennials to Small Businesses: Get Online or Get Left Behind
GoDaddy (NYSE:GDDY) released survey results showing 80% of Gen Z and Millennial consumers research small businesses online before making first-time purchases. Key findings reveal that 56% avoid businesses without reviews, while 74% consider lack of recent social media updates as impacting credibility. The survey shows that 73% of Gen Z and 80% of Millennials believe a dedicated website makes businesses more credible. Platform preferences differ between generations, with Facebook leading for Millennials (67%) and Instagram for Gen Z (61%). The data emphasizes the importance of maintaining an active online presence, with over 94% of both generations expecting businesses to be on social media.
GoDaddy (NYSE:GDDY) ha pubblicato i risultati di un sondaggio che mostrano come l'80% dei consumatori della Gen Z e dei Millennials ricerchi le piccole imprese online prima di effettuare un acquisto per la prima volta. Tra i risultati chiave, il 56% evita le aziende senza recensioni, mentre il 74% considera il mancato aggiornamento recente sui social media come un fattore che influisce sulla credibilità. Il sondaggio rivela che il 73% della Gen Z e l'80% dei Millennials credono che un sito web dedicato renda le imprese più credibili. Le preferenze delle piattaforme variano tra le generazioni, con Facebook che primeggia tra i Millennials (67%) e Instagram tra la Gen Z (61%). I dati sottolineano l'importanza di mantenere una presenza online attiva, con oltre il 94% di entrambe le generazioni che si aspetta che le imprese siano attive sui social media.
GoDaddy (NYSE:GDDY) ha lanzado los resultados de una encuesta que muestran que el 80% de los consumidores de la Generación Z y los Millennials investigan las pequeñas empresas en línea antes de realizar una compra por primera vez. Los hallazgos clave revelan que el 56% evita las empresas sin reseñas, mientras que el 74% considera que la falta de actualizaciones recientes en redes sociales afecta la credibilidad. El estudio muestra que el 73% de la Generación Z y el 80% de los Millennials creen que una página web dedicada hace a las empresas más creíbles. Las preferencias de plataformas varían entre generaciones, siendo Facebook la opción principal para los Millennials (67%) e Instagram para la Generación Z (61%). Los datos enfatizan la importancia de mantener una presencia online activa, con más del 94% de ambas generaciones esperando que las empresas estén en las redes sociales.
GoDaddy (NYSE:GDDY)는 조사 결과를 발표했는데, 조사에 따르면 Z세대와 밀레니얼 소비자의 80%가 처음 구매하기 전에 온라인에서 중소기업을 조사한다고 합니다. 주요 조사 결과로는 56%가 리뷰가 없는 기업을 피하고 있으며, 74%가 최근 소셜 미디어 업데이트의 부족이 신뢰도에 영향을 미친다고 생각합니다. 조사에서 Z세대의 73%와 밀레니얼의 80%가 전용 웹사이트가 기업의 신뢰성을 높인다고 믿습니다. 플랫폼 선호도는 세대 간에 차이가 나며, 밀레니얼 세대는 Facebook을 (67%) 가장 선호하고 Z세대는 Instagram을 (61%) 선호합니다. 데이터는 두 세대 모두 94% 이상이 기업이 소셜 미디어에 존재하기를 기대하고 있다는 점에서 온라인 존재감을 유지하는 것이 중요하다는 것을 강조합니다.
GoDaddy (NYSE:GDDY) a publié les résultats d'un sondage montrant que 80% des consommateurs de la génération Z et des Millennials recherchent des petites entreprises en ligne avant d'effectuer un premier achat. Les résultats clés révèlent que 56% évitent les entreprises sans avis, tandis que 74% considèrent que le manque de mises à jour récentes sur les réseaux sociaux affecte la crédibilité. Le sondage montre que 73% de la génération Z et 80% des Millennials croient qu'un site web dédié rend les entreprises plus crédibles. Les préférences de plateforme diffèrent selon les générations, avec Facebook en tête pour les Millennials (67%) et Instagram pour la génération Z (61%). Les données soulignent l'importance de maintenir une présence en ligne active, plus de 94% des deux générations s'attendant à ce que les entreprises soient présentes sur les réseaux sociaux.
GoDaddy (NYSE:GDDY) hat Umfrageergebnisse veröffentlicht, aus denen hervorgeht, dass 80% der Verbraucher der Generation Z und der Millennials kleine Unternehmen online recherchieren, bevor sie zum ersten Mal einkaufen. Zu den wichtigsten Erkenntnissen gehört, dass 56% Unternehmen ohne Bewertungen meiden, während 74% der Meinung sind, dass ein Mangel an aktuellen Social-Media-Updates die Glaubwürdigkeit beeinflusst. Die Umfrage zeigt, dass 73% der Generation Z und 80% der Millennials glauben, dass eine eigene Website Unternehmen glaubwürdiger macht. Die Plattformpräferenzen variieren zwischen den Generationen, wobei Facebook bei den Millennials (67%) und Instagram bei der Generation Z (61%) führend ist. Die Daten betonen die Bedeutung einer aktiven Online-Präsenz, da über 94% beider Generationen erwarten, dass Unternehmen in sozialen Medien aktiv sind.
- Survey validates GoDaddy's business model and market opportunity in digital presence solutions
- High demand for online presence tools among small businesses targeting younger demographics
- Strong market validation with 80% of young consumers researching businesses online
- None.
Insights
The survey reveals critical insights into consumer behavior that could significantly impact GoDaddy's business model and market position. With
The data shows a clear market opportunity, with only
The platform preference divergence between generations (Facebook vs. Instagram/TikTok) suggests GoDaddy's Airo™ AI tool is well-positioned to help businesses maintain multi-platform presence efficiently, addressing a key market need.
New GoDaddy survey shows
A majority (
This new cohort of younger consumers largely aligns on the reasons they would not purchase from a business's online store. For example:
- More than half (
56% ) said a lack of reviews would make them not shop with a new small business - Nearly 4 in 10 (
36.5% ) stated a business not accepting their preferred method of payment would deter them from shopping at a new small business - 3 in 10 (
32.5% ) indicated not including contact information on a website discourages them from purchasing from a new small business - Around 1 in 3 (
31.5% ) said having an incomplete or under construction website dissuades them from buying from a new small business - Over a quarter (
26% ) shared not having an "About Us" page on a website would hinder them from shopping at a new small business - Almost 1 in 4 (
23.5% ) noted uncertainties around if their credit card information is safe would stop them from purchasing at a new small business
Gen Z and Millennial shoppers also strongly agree on some effective ways a business owner could improve their brand's online reputation for new customers. For example:
- For 3 out of 4 Gen Z and Millennial consumers combined (
74% ), a lack of recent updates (within the last 30 days) on a business's social media or blog impacts their integrity - Nearly 4 in 5 Gen Z (
73% ) and Millennial (80% ) shoppers feel a dedicated website and online store make a small business more credible
"Knowing what shoppers are specifically researching online when considering purchasing from a new business should have entrepreneurs paying close attention to how their brand is showing up," said GoDaddy Senior Director of Marketing Amy Jennette. "Small business owners should make every effort to put their best foot forward and attract customers with the right digital tools."
When it comes to shopping online, GoDaddy's survey results show Gen Z and Millennial customers have a lot in common. However, regarding social media preferences, there is a clear generational divide between which platforms Gen Z and Millennials prefer to see small businesses using.
Below is a table showing the percentage of respondents in each age group stating where they expect a business to be present. (For example,
Social Media Platform | Millennials | Gen Z |
67 % | 49 % | |
49 % | 61 % | |
Snapchat | 14 % | 24 % |
Threads | 7 % | 7 % |
TikTok | 30 % | 48 % |
X | 19 % | 22 % |
Other | 1 % | 0 % |
Do not expect a small business to have an online presence | 6 % | 5 % |
While younger consumers may not agree which social platforms a small business should have, the data does reveal another commonality. The vast majority of Gen Z (
What the survey findings suggest is that entrepreneurs today should prioritize reviews, update their business website, and frequently publish content that is on-brand across social media.
By leaning into these new insights on Gen Z and Millennial consumer preferences, entrepreneurs can better target their audience, increase the probability that their business will come across as professional and credible, and ultimately increase sales.
Small business owners can manage their brand from start to finish with intuitive online tools like GoDaddy Airo™, which uses AI to save entrepreneurs precious time in establishing their online presence and gaining new customers. Features like logo creation, search engine optimization to improve site rankings and draw traffic, and custom content for email marketing, social media and more put entrepreneurs in the driver's seat.
To learn more about GoDaddy and its products, visit www.GoDaddy.com.
About GoDaddy
GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo™, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.
Source: GoDaddy Inc.
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SOURCE GoDaddy Inc.
FAQ
What percentage of Gen Z and Millennials research small businesses online before shopping according to GoDaddy's survey?
What is the main reason young consumers wouldn't shop at a new small business according to GoDaddy's 2024 survey?
Which social media platform do Millennials prefer for small businesses according to GoDaddy's latest survey?
What percentage of Gen Z and Millennial shoppers expect businesses to have a social media presence according to GDDY's research?
