9 in 10 Gen Z and Millennials Impulse Buy on Social Media, GoDaddy Survey Reveals
GoDaddy's (NYSE: GDDY) recent survey of 1,500 U.S. consumers reveals significant generational differences in social media shopping habits. Facebook emerges as the top platform, with 52% of Millennials making purchases there in the last three months, compared to 31% of Gen Z and 35% of Gen X and Boomers.
Key findings show that 90% of Gen Z and Millennials make impulse purchases on social media, with over half making monthly purchases. The survey identified fashion (37%), food (22%), and electronics (10%) as top purchasing categories. Most Gen Z (44%) and Millennials (38%) limit social media purchases to under $50.
Business legitimacy concerns (47%) and shipping issues are major deterrents across generations. The study also reveals platform preferences: Millennials strongly favor Facebook (67%), while Gen Z prefers Instagram (61%) and TikTok (48%) for business presence.
Il recente sondaggio di GoDaddy (NYSE: GDDY) su 1.500 consumatori statunitensi rivela significative differenze generazionali nelle abitudini di acquisto sui social media. Facebook emerge come la piattaforma principale, con il 52% dei Millennials che ha effettuato acquisti negli ultimi tre mesi, rispetto al 31% della Gen Z e al 35% della Gen X e dei Boomers.
I risultati chiave mostrano che il 90% della Gen Z e dei Millennials effettua acquisti impulsivi sui social media, con oltre la metà che compie acquisti mensili. Il sondaggio ha identificato la moda (37%), il cibo (22%) e l'elettronica (10%) come le principali categorie di acquisto. La maggior parte della Gen Z (44%) e dei Millennials (38%) limita gli acquisti sui social media a meno di $50.
I timori sulla legittimità delle aziende (47%) e i problemi di spedizione sono come disincentivi significativi tra le generazioni. Lo studio rivela anche le preferenze per le piattaforme: i Millennials preferiscono nettamente Facebook (67%), mentre la Gen Z sceglie Instagram (61%) e TikTok (48%) per la presenza aziendale.
La reciente encuesta de GoDaddy (NYSE: GDDY) a 1.500 consumidores de EE. UU. revela diferencias generacionales significativas en los hábitos de compra en redes sociales. Facebook se posiciona como la principal plataforma, con el 52% de los Millennials realizando compras allí en los últimos tres meses, en comparación con el 31% de la Gen Z y el 35% de la Gen X y Boomers.
Los hallazgos clave muestran que el 90% de la Gen Z y los Millennials realizan compras impulsivas en redes sociales, con más de la mitad realizando compras mensuales. La encuesta identificó la moda (37%), la comida (22%) y la electrónica (10%) como las principales categorías de compra. La mayoría de la Gen Z (44%) y los Millennials (38%) limitan las compras en redes sociales a menos de $50.
Las preocupaciones sobre la legitimidad empresarial (47%) y los problemas de envío son importantes desincentivos en todas las generaciones. El estudio también revela preferencias de plataformas: los Millennials favorecen fuertemente a Facebook (67%), mientras que la Gen Z prefiere Instagram (61%) y TikTok (48%) para la presencia empresarial.
고대디(GoDaddy, NYSE: GDDY)의 최근 조사에 따르면, 1,500명의 미국 소비자를 대상으로 한 결과 세대 간 소셜 미디어 쇼핑 습관에서 상당한 차이가 있음을 보여줍니다. 페이스북이 가장 많은 활용도를 보이며, 최근 3개월간 밀레니얼 세대의 52%가 이곳에서 구매한 것으로 나타났고, Gen Z는 31%, Gen X와 베이비붐 세대는 35%로 뒤를 이었습니다.
주요 발견에 따르면, Gen Z와 밀레니얼 세대의 90%가 소셜 미디어에서 즉흥 구매를 하며, 그 중 절반 이상이 매달 구매하는 것으로 나타났습니다. 조사에서는 패션(37%), 음식(22%), 전자제품(10%)이 주요 구매 카테고리로 확인되었습니다. 대부분의 Gen Z(44%)와 밀레니얼 세대(38%)는 소셜 미디어에서의 구매를 50달러 이하로 제한합니다.
기업의 신뢰성 문제(47%) 및 배송 문제는 세대를 초월한 주요 저해 요인으로 나타났습니다. 연구는 또한 플랫폼 선호도에 대해서도 밝혔습니다. 밀레니얼 세대는 페이스북(67%)을 강력히 선호하지만, Gen Z는 비즈니스 존재를 위해 인스타그램(61%)과 틱톡(48%)을 선호합니다.
Le récent sondage de GoDaddy (NYSE: GDDY) auprès de 1 500 consommateurs américains révèle d'importantes différences générationnelles dans les habitudes d'achat sur les réseaux sociaux. Facebook se classe comme la plateforme principale, avec 52 % des Millennials effectuant des achats sur celle-ci au cours des trois derniers mois, contre 31 % de la Génération Z et 35 % de la Génération X et des Baby Boomers.
Les résultats clés montrent que 90 % des membres de la Génération Z et des Millennials effectuent des achats impulsifs sur les réseaux sociaux, plus de la moitié effectuant des achats mensuels. L'enquête a identifié la mode (37 %), la nourriture (22 %) et l'électronique (10 %) comme les principales catégories d'achat. La majorité de la Génération Z (44 %) et des Millennials (38 %) limitent leurs achats sur les réseaux sociaux à moins de 50 $.
Des préoccupations concernant la légitimité des entreprises (47 %) et des problèmes d'expédition sont des dissuasifs majeurs pour toutes les générations. L'étude révèle également des préférences en matière de plateformes : les Millennials privilégient fortement Facebook (67 %), tandis que la Génération Z préfère Instagram (61 %) et TikTok (48 %) pour la présence commerciale.
Die aktuelle Umfrage von GoDaddy (NYSE: GDDY) unter 1.500 US-Verbrauchern zeigt signifikante generationenübergreifende Unterschiede im Einkaufsverhalten in sozialen Medien. Facebook ist die meistgenutzte Plattform, wobei 52% der Millennials in den letzten drei Monaten dort Einkäufe getätigt haben, verglichen mit 31% der Gen Z und 35% der Gen X und Boomers.
Wichtige Ergebnisse zeigen, dass 90% der Gen Z und Millennials impulsive Käufe in sozialen Medien tätigen, wobei über die Hälfte monatliche Käufe tätigt. Die Umfrage identifizierte Mode (37%), Lebensmittel (22%) und Elektronik (10%) als die wichtigsten Einkaufskategorien. Die meisten der Gen Z (44%) und Millennials (38%) begrenzen ihre Einkäufe in sozialen Medien auf weniger als 50 $.
Bedenken hinsichtlich der Geschäftlichkeit (47%) und Versandprobleme sind bedeutende Hemmnisse für alle Generationen. Die Studie zeigt auch die Plattformpräferenzen: Millennials bevorzugen stark Facebook (67%), während Gen Z Instagram (61%) und TikTok (48%) für die Unternehmenspräsenz bevorzugt.
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Where consumers shop sees stark generational divide across social platforms
More than 1 in 5 of the 1,500
There are generational differences in where people shop
Millennials are most likely to shop on Facebook than any other generation, with Gen X and Boomers seeming as interested in the platform as Gen Z. When asked if they purchased from Facebook in the last three months:
- Gen Z –
31% said yes - Millennials –
52% said yes - Gen X and Boomers –
35% said yes
Gen Z is most likely to shop on TikTok. When asked if they purchased from TikTok in the last three months:
- Gen Z –
52% said yes - Millennials –
37% said yes - Gen X and Boomers –
12% said yes
Instagram was Gen Z and Millennials' second most used platform for purchases made on a social platform in the last three months:
- Gen Z –
44% made a purchase - Millennials –
39% made a purchase - Gen X and Boomers –
12% made a purchase
Younger consumers are shopping often and impulsively
- Only 1 in 10 Gen Z (
9% ) and Millennials (12% ) say their purchases on social media are planned ahead of time - More than half of Gen Z (
62% ) and Millennials (56% ) make purchases on social media platforms at least monthly, while 1 in 5 (21% ) Gen Z and Millennials make several purchases a week on social media platforms
Gen Z and Millennials are spending in similar ways
- The majority of Gen Z (
80% ) and Millennials (79% ) have made purchases on social media, compared to just half of Gen X and Boomers (51% ) - Among those who have made purchases on social media, the top three categories were fashion and clothing (
37% ), food (22% ), and electronics (10% ) - Gen Z (
44% ) and Millennials (38% ) said they would not spend more than$50
Legitimacy and shipping concerns can stop a purchase
- Uncertainty about the legitimacy of a business is the primary barrier to purchasing items from social media, cited by nearly half (
47% ) of consumers across all generations - Shipping issues were a big cause of concern for nearly half Gen Z (
46% ) and Millennials (47% ), citing that high shipping costs or long shipping waits would deter them from buying
"Consumers are actively shopping on social platforms in ways that may surprise small business owners," said GoDaddy Trends Expert Amy Jennette. "Small businesses that have convenient, shoppable posts directly within a social platform will be a step ahead of the competition. Entrepreneurs need more than a social profile, otherwise they're leaving money on the table."
When considering the social platforms small businesses should prioritize, most Millennials (
The table below outlines which social platforms each age group expects a small business to be present. (For example,
Social Media Platform | Gen Z | Millennials | Gen X and Boomers |
49 % | 67 % | 47 % | |
61 % | 49 % | 19 % | |
TikTok | 48 % | 30 % | 13 % |
Snapchat | 24 % | 14 % | 5 % |
X | 22 % | 19 % | 8 % |
Threads | 7 % | 7 % | 4 % |
Do not expect a small business to have an online presence | 5 % | 6 % | 17 % |
E-commerce small businesses should take note of which social platforms their target audiences are shopping on and update their business' social media profiles to provide convenient shopping experiences for consumers.
GoDaddy helps entrepreneurs sell their products across social media platforms from one central GoDaddy Dashboard. Small businesses with an online store can quickly sync their product catalog and create direct checkout listings, so social media users buy directly through the social platform to help convert the sale.
To learn more about GoDaddy and its products, visit www.GoDaddy.com.
About GoDaddy
GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo™, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.
Source: GoDaddy Inc.
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SOURCE GoDaddy Inc.
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