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Ventures Endurance & Warner Bros. Consumer Products Announce DC Super Hero Run Series at Participating Six Flags Theme Parks
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Ventures Endurance, a subsidiary of Gannett, announces the launch of the DC Super Hero Run series, kicking off on June 12 in St. Louis, MO. This event will include in-person 5k races featuring popular characters like Wonder Woman, Superman, and Batman at eight Six Flags parks nationwide. The series, which began virtually in 2020, aims to bring communities together after two years online. Participants will receive exclusive branded merchandise and can contribute to St. Jude Children's Research Hospital, with over $1 million raised previously.
Positive
First in-person DC Super Hero Run event after two years of virtual format.
Partnership with Six Flags parks expands reach and engagement.
Exclusive branded merchandise for participants enhances appeal.
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None.
The 5k Race Series Features DC’s Wonder Woman, Superman and Batman
Ventures Endurance virtually launched the DC Wonder Woman Run in June 2020 under an official licensing agreement with Warner Bros. Consumer Products. The series has now expanded to include additional virtual and in-person races based on popular DC Comics and Warner Bros. characters. This year will mark the first in-person event for the series.
The 2022 DC Super Hero Run series welcomes runners to eight participating Six Flags Theme Parks across the nation. The following theme parks will be participating: Six Flags St. Louis (Eureka, MO), Six Flags Great America (Chicago), Six Flags America (Washington, DC), Six Flags New England (Agawam, MA), Six Flags Discovery Kingdom (San Francisco), Six Flags Over Texas (Dallas), Six Flags Over Georgia (Atlanta) and Six Flags Fiesta Texas (San Antonio). Each race traverses a 5k route on the grounds of the park. Following the race, participants are invited to a celebration with live music, photo opportunities, refreshments, and other fun activities. The series will also offer a virtual “Run at Home” option for runners outside of those locations.
“After two years of operating in a virtual format, we look forward to welcoming communities across the country to our first live event,” said Kaitlyn Greenleaf, Vice President, USA TODAY NETWORK Ventures Endurance. “We’re excited to partner with Warner Bros. Consumer Products to provide participants with an unforgettable racing experience.”
Online registration for the 2022 DC Super Hero Run series is open to runners of all ages. Upon registration, live and virtual participants will receive an exclusive collection of Wonder Woman, Superman or Batman branded gear including a DC Super Hero-themed short sleeve shirt, personalized bib, wrist cuffs, and finisher's medal. Additionally, participants will receive a special discount on single-day admission tickets to the participating Six Flags parks, valid on Saturday and Sunday of race weekends.
For the second year, St. Jude Children’s Research Hospital® is the official charity of USA TODAY NETWORK Ventures Event series. To date, these events have raised more than $1 million in donations. Participants who register for an event can make a direct donation to St. Jude or provide a post-race donation. All donations received will support St. Jude in the fight against childhood cancer and other life-threatening diseases.
For more information on the DC Super Hero Run and to register, please visit dcsuperherorun.com.
ABOUT USA TODAY NETWORK VENTURES
USA TODAY NETWORK Ventures, part of Gannett Co, Inc., creates impactful consumer engagements and experiences through world-class events, promotions, races, and technology. We strive to exceed expectations, create unforgettable memories and drive value for our partners while leveraging our reputable institutions, including USA TODAY and more than 250 local media brands. Our portfolio includes the largest high school sports recognition program in the country, USA TODAY High School Sports Awards, and other celebrated brands including the Official Community’s Choice Awards, American Influencer Awards, Rugged Maniac, Hot Chocolate 15k/5k, Blockbuster Bucket List sweepstakes, Amazing Teachers contest and more. Our events are managed with our proprietary ticketing and registration platform, EnMotive. The events and promotions that we build inspire pride in local communities and connect local and national businesses with highly engaged audiences. We are an industry leader and drive results from coast to coast.
ABOUNT GANNETT
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services. Our current portfolio of media assets includes USA TODAY, local media organizations in 45 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns digital marketing services companies branded LOCALiQ, and runs one of the largest media-owned events business in the U.S., USATODAY NETWORK Ventures. To connect with us, visit www.gannett.com
ABOUT WARNER BROS. CONSUMER PRODUCTS Warner Bros. Consumer Products, part of WarnerMedia Global Brands and Experiences, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
ABOUT DC
DC is one of the largest English-language publishers of comics and graphic novels in the world and home to some of the most iconic and recognizable characters ever created. As a creative unit of WarnerMedia, DC is charged with strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games, and the DC UNIVERSE INFINITE digital subscription service and community engagement portal. For more information visit dccomics.com and dcuniverseinfinite.com.
ABOUT SIX FLAGS ENTERTAINMENT CORPORATION
Six Flags Entertainment Corporation is the world’s largest regional theme park company and the largest operator of waterparks in North America, with 27 parks across the United States, Mexico and Canada. For 60 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling waterparks and unique attractions. For more information, visit www.sixflags.com.
