USA TODAY Movie Meter Opens for Rating

Rhea-AI Summary

USA TODAY, a Gannett Co. (NYSE: GCI) publication, has launched its first-ever USA TODAY Movie Meter, a platform allowing movie enthusiasts to rate films nominated for Best Picture at the Academy Awards. Running through March 3, 2025, participants can watch trailers and rate 10 Oscar-nominated films on a 1-5 scale to determine the 'Film of the Year.'

The winner will be announced live on 'NBC's TODAY' and moviemeter.usatoday.com on March 3. The initiative builds upon USA TODAY's Ad Meter platform and aims to amplify audience opinions across the USA TODAY Network. According to December 2023 Comscore data, USA TODAY reaches approximately 79 million unique visitors monthly across its digital platforms.

Positive

• Launch of new audience engagement platform potentially increasing user interaction and digital presence
• Partnership with NBC for result announcement indicates strong media collaboration
• Large digital reach with 79 million monthly unique visitors

Negative

• None.

The inaugural program invites film lovers to designate their own “Film of the Year”

New York, NY--(BUSINESS WIRE)-- USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), officially launched the first-ever USA TODAY Movie Meter, a new platform that empowers movie enthusiasts to rate which film they believe deserves to be awarded “Film of the Year.” Placing emphasis on the opinions of everyday movie lovers, USA TODAY Movie Meter gauges audience sentiment towards the esteemed films nominated in the Best Picture category by the Academy of Motion Picture Arts and Sciences for the Academy Awards.

Today through March 3, 2025, at 1 a.m. EST, Movie Meter participants can register, watch the 10 Oscar-nominated trailers and rate all the eligible movies on a scale from 1-5 to determine USA TODAY’s inaugural Movie Meter winner. The Movie Meter winner will be announced live on "NBC's TODAY" and on moviemeter.usatoday.com the morning of March 3.

“We are excited to officially launch the inaugural USA TODAY Movie Meter program, building upon the success of the beloved USA TODAY Ad Meter platform,” said USA TODAY Movie Meter Editor, Rick Suter. “As we aim to amplify the opinions of our audience across the USA TODAY Network, we look forward to seeing the public’s sentiment among this year’s most acclaimed films.”

To register as a Movie Meter panelist and participate in the ratings, visit moviemeter.usatoday.com.

Studios interested in USA TODAY Movie Meter sponsorship, please contact Vanessa Warner at vwarner@gannett.com.

ABOUT USA TODAY

Since its introduction in 1982, USA TODAY has been a cornerstone of the national media landscape under its recognizable and respected brand. It also serves as the foundation for our newsroom network which allows for content sharing capabilities across our local and national markets. Through USA TODAY, we deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Across our digital platforms we reach an audience of approximately 79 million unique visitors each month (based on December 2023 Comscore Media Metrix®).

ABOUT GANNETT

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20250212983709/en/

MEDIA CONTACTS

Lark-Marie Antón

Chief Communications Officer

(646) 906-4087

lark@gannett.com

Heather Gidaly

Senior Director, Communications

(845) 304-3282

hgidaly@gannett.com

Source: USA TODAY

FAQ

When will USA TODAY Movie Meter announce its Film of the Year winner for GCI?

The USA TODAY Movie Meter winner will be announced on March 3, 2025, live on 'NBC's TODAY' and on moviemeter.usatoday.com.

How does the USA TODAY Movie Meter rating system work for GCI's new platform?

Participants can register, watch 10 Oscar-nominated trailers, and rate each film on a scale from 1-5 to determine the Film of the Year.

What is the deadline for participating in GCI's USA TODAY Movie Meter voting?

Voting is open through March 3, 2025, at 1 a.m. EST.

How many unique monthly visitors does USA TODAY's digital platforms reach for GCI?

According to December 2023 Comscore data, USA TODAY reaches approximately 79 million unique visitors monthly across its digital platforms.