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Inaugural USA TODAY Ad Meter Brand Spotlight Awards Gold Medal to Nike

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USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), announced the winners of its inaugural USA TODAY Ad Meter Brand Spotlight: Olympics Edition. Following the 2024 Summer Games in Paris, the editorial team selected three brands for their outstanding Olympic-themed advertisements. Nike claimed the gold medal with its ad "Winning Isn't for Everyone | Am I a Bad Person," featuring legendary actor Willem Dafoe and numerous iconic athletes. DICK'S Sporting Goods secured silver with "Big Moments," while Volkswagen took bronze for "Water Girl."

The initiative aimed to spotlight creative and impactful Olympic advertisements, similar to Super Bowl commercials. USA TODAY's Ad Meter Editor, Rick Suter, congratulated Nike for its winning spot, which aligns with the company's mission to inspire athletes worldwide. For more details on the 2024 Summer Olympics Ad Meter Brand Spotlight, readers can visit the USA TODAY website.

USA TODAY, parte di Gannett Co., Inc. (NYSE: GCI), ha annunciato i vincitori della sua prima edizione del USA TODAY Ad Meter Brand Spotlight: Edizione Olimpica. Dopo i Giochi Estivi del 2024 a Parigi, il team editoriale ha selezionato tre marchi per i loro eccezionali annunci a tema olimpico. Nike ha vinto la medaglia d'oro con il suo annuncio "Winning Isn't for Everyone | Am I a Bad Person," che presenta l'attore leggendario Willem Dafoe e numerosi atleti iconici. DICK'S Sporting Goods ha conquistato l'argento con "Big Moments," mentre Volkswagen si è aggiudicata il bronzo con "Water Girl."

L'iniziativa mirava a mettere in luce annunci olimpici creativi e impattanti, simili a quelli del Super Bowl. L'editore dell'Ad Meter di USA TODAY, Rick Suter, ha congratulato Nike per il suo spot vincente, che si allinea con la missione dell'azienda di ispirare atleti in tutto il mondo. Per ulteriori dettagli sul Brand Spotlight Ad Meter delle Olimpiadi Estive del 2024, i lettori possono visitare il sito web di USA TODAY.

USA TODAY, parte de Gannett Co., Inc. (NYSE: GCI), anunció a los ganadores de su inaugural USA TODAY Ad Meter Brand Spotlight: Edición Olímpica. Tras los Juegos de Verano 2024 en París, el equipo editorial seleccionó tres marcas por sus sobresalientes anuncios con temática olímpica. Nike se llevó la medalla de oro con su anuncio "Winning Isn't for Everyone | Am I a Bad Person," que presenta al legendario actor Willem Dafoe y a numerosos atletas icónicos. DICK'S Sporting Goods aseguró la plata con "Big Moments," mientras que Volkswagen obtuvo el bronce por "Water Girl."

La iniciativa tenía como objetivo resaltar anuncios olímpicos creativos e impactantes, similares a los comerciales del Super Bowl. El editor del Ad Meter de USA TODAY, Rick Suter, felicitó a Nike por su spot ganador, que se alinea con la misión de la empresa de inspirar a atletas en todo el mundo. Para más detalles sobre el Brand Spotlight Ad Meter de los Juegos Olímpicos de Verano 2024, los lectores pueden visitar el sitio web de USA TODAY.

USA TODAY는 Gannett Co., Inc. (NYSE: GCI)의 일원으로서 최초의 USA TODAY Ad Meter Brand Spotlight: 올림픽 에디션 수상자를 발표했습니다. 2024년 파리 하계 올림픽을 맞아, 편집팀은 탁월한 올림픽 테마의 광고를 선보인 세 개의 브랜드를 선정했습니다. Nike는 전설적인 배우 윌럼 대포와 여러 아이코닉한 운동선수들이 출연하는 광고 "Winning Isn't for Everyone | Am I a Bad Person"으로 금메달을 차지했습니다. DICK'S Sporting Goods는 "Big Moments"로 은메달을, Volkswagen는 "Water Girl"로 동메달을 수상했습니다.

이번 이니셔티브는 슈퍼볼 광고와 유사한 창의적이고 임팩트 있는 올림픽 광고를 조명하는 것에 목적이 있었습니다. USA TODAY의 Ad Meter 편집자 리크 수터는 이 기업의 목표인 전 세계 운동선수에게 영감을 주는 것과 일치하는 승리한 스팟에 대해 Nike에 축하의 말을 전했습니다. 2024년 하계 올림픽 Ad Meter Brand Spotlight에 대한 자세한 내용은 USA TODAY 웹사이트를 방문하실 수 있습니다.

USA TODAY, qui fait partie de Gannett Co., Inc. (NYSE: GCI), a annoncé les gagnants de sa première édition du USA TODAY Ad Meter Brand Spotlight: Édition Olympique. Suite aux Jeux d'Été 2024 à Paris, l'équipe éditoriale a sélectionné trois marques pour leurs publicités exceptionnelles sur le thème des Jeux Olympiques. Nike a remporté la médaille d'or avec sa publicité "Winning Isn't for Everyone | Am I a Bad Person," mettant en vedette l'acteur légendaire Willem Dafoe et de nombreux athlètes iconiques. DICK'S Sporting Goods a décroché l'argent avec "Big Moments," tandis que Volkswagen a pris le bronze avec "Water Girl."

L'initiative visait à mettre en lumière des publicités olympiques créatives et percutantes, similaires aux publicités du Super Bowl. L'éditeur de l'Ad Meter de USA TODAY, Rick Suter, a félicité Nike pour son spot gagnant, qui s'aligne sur la mission de l'entreprise d'inspirer des athlètes à travers le monde. Pour plus de détails sur le Brand Spotlight Ad Meter des Jeux Olympiques d'Été 2024, les lecteurs peuvent visiter le site Web de USA TODAY.

USA TODAY, Teil von Gannett Co., Inc. (NYSE: GCI), hat die Gewinner seiner ersten USA TODAY Ad Meter Brand Spotlight: Olympische Edition bekannt gegeben. Nach den Olympischen Sommerspielen 2024 in Paris wählte das Redaktionsteam drei Marken für ihre herausragenden olympischen Werbeanzeigen aus. Nike sicherte sich die Goldmedaille mit der Anzeige "Winning Isn't for Everyone | Am I a Bad Person," die den legendären Schauspieler Willem Dafoe und zahlreiche ikonische Athleten zeigt. DICK'S Sporting Goods gewann Silber mit "Big Moments," während Volkswagen mit "Water Girl" Bronze holte.

Die Initiative hatte das Ziel, kreative und wirkungsvolle olympische Werbung ins Rampenlicht zu rücken, ähnlich wie die Werbespots beim Super Bowl. Der Ad Meter-Redakteur von USA TODAY, Rick Suter, gratulierte Nike zu dem gewinnenden Spot, der mit der Mission des Unternehmens übereinstimmt, Athleten weltweit zu inspirieren. Weitere Informationen zum Brand Spotlight Ad Meter der Olympischen Sommerspiele 2024 finden Sie auf der Website von USA TODAY.

Positive
  • USA TODAY launched a new initiative to recognize outstanding Olympic-themed advertisements
  • The Ad Meter Brand Spotlight: Olympics Edition may generate additional interest in Gannett's advertising analysis capabilities
  • This initiative could potentially attract more advertisers to Gannett's platforms for future sporting events
Negative
  • None.

NEW YORK, NY--(BUSINESS WIRE)-- USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), announced the winners of the inaugural USA TODAY Ad Meter Brand Spotlight: Olympics Edition. With all eyes on the 2024 Summer Games in Paris, France, brands tapped into the fanfare with exciting, emotional advertisements akin to the Super Bowl, celebrating the world’s best athletes, as well as the people and products that have supported them. Following the record-breaking viewership of the games, from swimming to gymnastics, rugby, basketball and more, USA TODAY shifted from advertising’s biggest stage at the Super Bowl to spotlight the Olympics.

Following the closing ceremony, USA TODAY’s editorial team selected three brands that carried the advertising torch during the Olympics for the first-ever special edition of Ad Meter. The podium, awarded by the 2024 USA TODAY Ad Meter editorial panelists, stands as:

Gold – Nike: “Winning Isn’t for Everyone | Am I a Bad Person”
Silver – DICK’S Sporting Goods: “Big Moments”
Bronze – Volkswagen: “Water Girl”

Nike took home the gold medal for creativity in pursuit of advertising excellence with “Winning Isn’t for Everyone | Am I a Bad Person.” Legendary actor Willem Dafoe lends his voice as the soundtrack to a visually compelling spot highlighted by Olympians, Paralympians and iconic athletes, including basketball stars Kobe Bryant, LeBron James, Giannis Antetokounmpo, Ixhelt Gonzalez and A’ja Wilson, footballers Cristiano Ronaldo and Kylian Mbappé, fencer Bebe Vio, track and field sprinter Sha'Carri Richardson and tennis champions Serena Williams and Zheng Qinwen among many others.

“During the two-week international competition, our editorial team highlighted the athletic advertisements that have become synonymous with the Games,” said USA TODAY Ad Meter Editor Rick Suter. “Congratulations to Nike for coming out on top to win the gold.”

Nike strives to bring innovation and inspiration to every athlete in the world, noting that if you have a body, you are an athlete. The golden winning spot highlights Nike’s mission to do everything possible to expand human potential and show what it takes to win from the best athletes in the world.

To read more about the 2024 Summer Olympics Ad Meter Brand Spotlight, visit: https://admeter.usatoday.com.

ABOUT USA TODAY
Since its introduction in 1982, USA TODAY has been a cornerstone of the national media landscape under its recognizable and respected brand. It also serves as the foundation for our newsroom network which allows for content sharing capabilities across our local and national markets. Through USA TODAY, we deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Across our digital platforms we reach an audience of approximately 79 million unique visitors each month (based on December 2023 Comscore Media Metrix®).

ABOUT GANNETT
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races.

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Source: Gannett Co., Inc.

FAQ

Who won the gold medal in USA TODAY's Ad Meter Brand Spotlight: Olympics Edition?

Nike won the gold medal with their ad "Winning Isn't for Everyone | Am I a Bad Person" in USA TODAY's inaugural Ad Meter Brand Spotlight: Olympics Edition for the 2024 Summer Games.

What was the purpose of Gannett's (GCI) USA TODAY Ad Meter Brand Spotlight: Olympics Edition?

The purpose was to recognize and spotlight creative and impactful Olympic-themed advertisements from brands, similar to how Super Bowl commercials are evaluated and celebrated.

Which companies received silver and bronze in the USA TODAY Ad Meter Brand Spotlight for the 2024 Olympics?

DICK'S Sporting Goods received the silver medal for their ad "Big Moments," while Volkswagen took the bronze medal for their ad "Water Girl" in the USA TODAY Ad Meter Brand Spotlight: Olympics Edition.

How can readers find more information about the 2024 Summer Olympics Ad Meter Brand Spotlight by Gannett (GCI)?

Readers can visit https://admeter.usatoday.com to find more information about the 2024 Summer Olympics Ad Meter Brand Spotlight.

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