GAMESQUARE HLDGS INC Stock Price, News & Analysis

GameSquare's subsidiary Stream Hatchet has released an influencer marketing guide focusing on live streaming audiences. The guide leverages expertise from both Stream Hatchet and Sideqik, highlighting opportunities in the $32.6 billion global influencer marketing market projected for 2025. Key statistics reveal that 80% of marketers consider influencer marketing highly effective, with 64% of brands planning campaigns in 2025. The report notes that viewers consumed over 32.5 billion hours of livestreamed content across platforms in 2024. The guide provides a step-by-step campaign execution roadmap and case studies, particularly focusing on streaming opportunities. Stream Hatchet and Sideqik offer comprehensive analytics and management tools for brands and video game publishers in the live streaming space.

GameSquare (NASDAQ: GAME) has announced a license agreement with Paramount Game Studios to develop SpongeBob SquarePants-themed games in Fortnite. This partnership follows a successful initial campaign in December 2024 that brought Bikini Bottom to fans and gamers. The agreement was secured through Zoned, GameSquare's full-service marketing agency that specializes in connecting gaming and pop culture.

The collaboration builds upon GameSquare's growing portfolio of strategic partnerships, with their most recent achievement being the launch of the Topgolf Universe on Fortnite's UEFN platform. GameSquare, backed by notable investors including Dallas Cowboys owner Jerry Jones and the Goff family, focuses on connecting brands with Gen Z, Gen Alpha, and Millennial audiences through their gaming media network.

GameSquare Media announces a strategic partnership with Esports.gg, consolidating its media solutions under one unified gaming-focused brand. The partnership expands on GameSquare's existing collaboration with eFuse and follows a recent multi-year agreement between eFuse and Sideqik, a GameSquare company.

Under the leadership of newly appointed Head Drew Brunson and media operations leader Brittany Peters, GameSquare Media will provide enhanced programmatic advertising solutions. The partnership offers:

• Optimized ad library for gaming audiences
• Full campaign management support
• Real-time performance tracking
• Dedicated client success team
• GAM access with direct-sold campaign training

This strategic move positions GameSquare (NASDAQ: GAME) as a comprehensive solution for gaming-focused publishers and brands seeking targeted advertising services. The initiative aligns with GameSquare's 2025 guidance and reinforces its commitment to revolutionizing brand-audience connections in the gaming ecosystem.

GameSquare Holdings (NASDAQ:GAME) subsidiary Stream Hatchet has released its Q1 2025 Live Streaming Trends Report, revealing significant growth in the streaming industry. The report highlights that live streaming reached 8.9 billion hours watched in Q1 2025, marking a 9% year-over-year increase and the highest quarterly level since 2021.

Key findings include:

• Non-gaming content emerged as the most-watched category, up 25.6% YoY
• While Twitch declined 6.9% YoY, platforms like Kick (+112%) and YouTube Gaming (+25%) drove market expansion
• Esports viewership dropped 2.3% YoY but achieved five-year high average viewership per tournament
• Monster Hunter Wilds achieved strongest day-one viewership since early 2023 with 10M+ hours watched
• Platform landscape shifts saw Kick's Arabic viewership grow 491%, while Facebook Live dropped from Top 10 with 77% YoY decline

GameSquare Holdings (NASDAQ:GAME) has announced a strategic partnership with GGTech Entertainment to expand gaming events in the U.S. market. The partnership's first major initiative will bring GAMERGY, one of the world's largest multicultural esports festivals, to Dallas in March 2026.

The collaboration leverages GAMERGY's nine-year history across nine cities and three continents. GameSquare will license GAMERGY in the U.S. and provide comprehensive services including strategy, event design, talent recommendations, marketing, and operations.

The partnership also includes plans to expand University Esports programs in the U.S., building on GGTech's existing network of over 2,000 global universities, 9,000 teams, and 100,000 users. Both companies will benefit from partnerships with major game publishers including Riot Games, Epic Games, Activision, EA, and Capcom, as well as brand partners such as NFL, Amazon, Microsoft, and Samsung.

GameSquare Holdings (NASDAQ:GAME) reported its 2024 full-year financial results with proforma revenue of $102 million, up from $94.8 million in 2023. The company posted a net loss of $48.8 million and an adjusted EBITDA loss of $16.0 million.

Key financial metrics include:

• Revenue increased to $96.2 million from $41.3 million
• Gross profit rose to $15.3 million from $10.1 million
• Operating expenses were 38.6% of revenue versus 63.4% last year

For 2025, GameSquare projects revenue between $100-105 million, excluding $27 million from the divested FaZe Media. The company expects 20-25% organic revenue growth, improved gross margins of 20-25%, and approximately $15 million reduction in operating expenses. Management anticipates achieving positive EBITDA and cash flow in the second half of 2025.