Frontier Unveils New Brand

Rhea-AI Summary

Frontier Communications (NASDAQ: FYBR) has launched a new brand identity to enhance its commitment to customer experience and position itself as a modern, tech-oriented company. The new logo symbolizes an inclusive, connected nation, featuring a vibrant color palette and unique typeface. CEO Nick Jeffery describes the rebranding as a reflection of their transformation into a high-tech fiber business. The new visual identity aims to resonate with customers and will be implemented across various platforms in the coming months.

Positive

• Launch of a new brand identity reflecting commitment to customer experience.
• Modern logo design symbolizes an inclusive, connected nation.
• CEO emphasizes focus on evolving into a high-tech fiber business.

Negative

• None.

New visual identity reinforces Frontier’s relentless pursuit of betterness for its customers

NORWALK, Conn.--(BUSINESS WIRE)-- Frontier Communications Parent, Inc. (NASDAQ: FYBR):

TL;DR – The Byte-Size Download:

• Happening: Today, Frontier (NASDAQ: FYBR) unveiled a new brand that reinforces its relentless pursuit of betterness.
• Details: The new look includes a logo representing an inclusive, connected nation, a unique typeface, and a vibrant and powerful color palette.
• Get Stoked: “I’m excited to unveil the new Frontier brand. It’s more modern, more relevant, more tech-oriented – and will soon become the unmistakable icon of Gigabit America,” said CEO Nick Jeffery. “Our brand is what each of us does to enable people to connect to the digital society. It’s every encounter our customers – and potential customers— have with us. This new look reflects the commitment we have made to continue to relentlessly pursue betterness in our business and for our customers.”

What’s happening?
Frontier unveiled its new visual identity, which reinforces its continued commitment to improving the customer experience as it transforms into a high-tech fiber business. The new brand includes a new logo, typeface, and powerful color palette.

What does it look like?
Frontier’s new logo is an iconic roundel, representing an inclusive connected nation. It incorporates staggered line work throughout its symbols and graphics to capture the speed and capabilities the company is bringing to customers as it Builds Gigabit America. The punchy primary color palette helps cement Frontier’s vibrant personality and commitment to making bold, ambitious decisions with the future in mind.

Hear from the team:
“Our new brand is a result of the inside-out transformation that has taken place at Frontier,” said John Harrobin, EVP of Consumer. “Over the past year, we improved our products and services with a dedicated focus on dramatically improving the customer experience – and emerged as a new company. This new look and feel are an external reflection of that transformation.”

Where can you find it?
The new brand is now live on www.frontier.com and will roll out across various Frontier assets over the coming months.

About Frontier:
Frontier is a leading communications provider offering gigabit speeds to empower and connect millions of consumers and businesses across 25 states. It is building critical digital infrastructure across the country with its fiber-optic network and cloud-based solutions, enabling connections today and future proofing for tomorrow. Rallied around a single purpose, Building Gigabit America™, the company is focused on supporting a digital society, closing the digital divide, and working toward a more sustainable environment. Frontier is preparing today for a better tomorrow. Visit www.frontier.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220425005197/en/

Brigid Smith

Sr. Director, Corporate Communications

brigid.smith@ftr.com

Source: Frontier Communications Parent, Inc.

FAQ

What is Frontier Communications' new brand identity?

Frontier Communications has introduced a new brand identity featuring a modern logo, vibrant colors, and a unique typeface to highlight its focus on customer experience and technology.

When will Frontier's new branding be rolled out?

The new branding is now live on www.frontier.com and will be implemented across various company assets over the coming months.

What does Frontier's new logo represent?

The new logo represents an inclusive, connected nation and symbolizes the speed and capabilities Frontier offers as it builds Gigabit America.

Who is the CEO of Frontier Communications?

Nick Jeffery is the CEO of Frontier Communications, who expressed excitement about the new brand identity reflecting the company's transformation.