Despite Organizations Scrambling to Adapt Following the 2024 Election, Nearly 90% of SMB Owners Surveyed Remain Optimistic for 2025
Fiverr International (NYSE: FVRR) released a survey of 1,001 U.S. small business owners examining post-2024 election business sentiments. Despite challenges, nearly 90% of SMB owners remain optimistic about 2025, with 85% believing the new administration will improve economic conditions for small businesses.
Key concerns include inflation (40%), rising import costs (38%), and access to talent (27%). The survey revealed that 72% expect impact from new tariff policies, while 84% anticipate effects from the new tax structure. Women-led businesses show particularly high optimism, with 92% expecting increased revenues in 2025.
Looking ahead, 76% of businesses expect the administration's workforce approach to affect operations. Investment priorities include marketing and growth services (39%) and new technologies adoption (33%). Generational differences exist, with 89% of Gen-Zers optimistic compared to higher skepticism among Baby Boomers.
Fiverr International (NYSE: FVRR) ha pubblicato un sondaggio tra 1.001 piccoli imprenditori statunitensi, esaminando i sentimenti aziendali post-elezioni del 2024. Nonostante le sfide, quasi il 90% dei proprietari di PMI rimane ottimista riguardo al 2025, con l'85% che crede che la nuova amministrazione migliorerà le condizioni economiche per le piccole imprese.
I principali problemi riguardano l'inflazione (40%), l'aumento dei costi di importazione (38%) e l'accesso ai talenti (27%). Il sondaggio ha rivelato che il 72% delle persone si aspetta un impatto dalle nuove politiche tariffarie, mentre l'84% prevede effetti dalla nuova struttura fiscale. Le imprese guidate da donne mostrano un'ottimismo particolarmente alto, con il 92% che si aspetta un aumento dei ricavi nel 2025.
Guardando al futuro, il 76% delle imprese prevede che l'approccio della amministrazione al lavoro influenzerà le operazioni. Le priorità di investimento includono marketing e servizi di crescita (39%) e adozione di nuove tecnologie (33%). Esistono differenze generazionali, con il 89% dei Gen-Z ottimisti rispetto a un maggiore scetticismo tra i Baby Boomers.
Fiverr International (NYSE: FVRR) lanzó una encuesta entre 1.001 dueños de pequeñas empresas de EE. UU. que examina los sentimientos empresariales tras las elecciones de 2024. A pesar de los desafíos, casi el 90% de los propietarios de pymes se mantienen optimistas sobre 2025, siendo el 85% los que creen que la nueva administración mejorará las condiciones económicas para las pequeñas empresas.
Las principales preocupaciones incluyen la inflación (40%), el aumento de los costos de importación (38%) y el acceso al talento (27%). La encuesta reveló que el 72% espera un impacto de las nuevas políticas arancelarias, mientras que el 84% anticipa efectos de la nueva estructura tributaria. Las empresas dirigidas por mujeres muestran un optimismo particularmente alto, con el 92% esperando un aumento de ingresos en 2025.
De cara al futuro, el 76% de las empresas espera que el enfoque de la administración sobre la fuerza laboral afecte las operaciones. Las prioridades de inversión incluyen marketing y servicios de crecimiento (39%) y adopción de nuevas tecnologías (33%). Existen diferencias generacionales, con el 89% de los Gen-Z optimistas en comparación con un mayor escepticismo entre los Baby Boomers.
파이버 인터내셔널 (NYSE: FVRR)는 2024년 선거 이후의 비즈니스 감정을 조사하는 1,001명의 미국 소규모 사업주들을 대상으로 한 설문조사를 발표했습니다. 어려움에도 불구하고 거의 90%의 소규모 사업주들이 2025년에 대해 낙관적입니다, 85%는 새로운 행정부가 소규모 사업을 위한 경제적 조건을 개선할 것이라고 믿고 있습니다.
주요 우려 사항으로는 인플레이션(40%), 수입 비용 증가(38%), 인재 접근성(27%)가 있습니다. 설문조사 결과, 72%가 새로운 관세 정책의 영향을 예상하고 있으며, 84%는 새로운 세제 구조에서의 영향을 예상하고 있습니다. 여성 주도의 사업은 특히 높은 낙관성을 보이며, 92%가 2025년에 수익이 증가할 것으로 기대하고 있습니다.
미래를 바라보며, 76%의 기업들이 행정부의 인력 접근 방식이 운영에 영향을 미칠 것으로 예상하고 있습니다. 투자 우선 사항은 마케팅 및 성장 서비스(39%)와 새로운 기술 도입(33%)이 포함됩니다. 세대 간 차이가 있으며, 89%의 Z세대가 낙관적인 반면, 베이비붐 세대는 더욱 회의적인 모습을 보이고 있습니다.
Fiverr International (NYSE: FVRR) a publié une enquête auprès de 1 001 propriétaires de petites entreprises américaines examinant les sentiments commerciaux après les élections de 2024. Malgré les défis, près de 90 % des propriétaires de PME restent optimistes quant à 2025, 85 % pensant que la nouvelle administration améliorera les conditions économiques pour les petites entreprises.
Les principales préoccupations portent sur l'inflation (40 %), l'augmentation des coûts d'importation (38 %) et l'accès aux talents (27 %). L'enquête a révélé que 72 % s'attendent à un impact des nouvelles politiques tarifaires, tandis que 84 % anticipent des effets de la nouvelle structure fiscale. Les entreprises dirigées par des femmes affichent un optimisme particulièrement élevé, 92 % s'attendant à une augmentation des revenus en 2025.
En regardant vers l'avenir, 76 % des entreprises s'attendent à ce que l'approche de l'administration en matière de main-d'œuvre ait un impact sur leurs opérations. Les priorités d'investissement comprennent le marketing et les services de croissance (39 %) ainsi que l'adoption de nouvelles technologies (33 %). Des différences générationnelles existent, avec 89 % des Gen-Z optimistes par rapport à un scepticisme plus marqué chez les baby-boomers.
Fiverr International (NYSE: FVRR) hat eine Umfrage unter 1.001 kleinen Unternehmensinhabern in den USA veröffentlicht, die die Geschäftsstimmung nach den Wahlen 2024 untersucht. Trotz der Herausforderungen glauben fast 90% der Kleinunternehmer, dass sie optimistisch für 2025 sind, wobei 85% der Ansicht sind, dass die neue Verwaltung die wirtschaftlichen Bedingungen für kleine Unternehmen verbessern wird.
Die Hauptanliegen umfassen Inflation (40%), steigende Importkosten (38%) und Zugang zu Talenten (27%). Die Umfrage ergab, dass 72% mit Auswirkungen neuer Zollrichtlinien rechnen, während 84% Auswirkungen der neuen Steuerstruktur erwarten. Unternehmen, die von Frauen geleitet werden, zeigen ein besonders hohes Maß an Optimismus, da 92% von einem Anstieg der Einnahmen im Jahr 2025 ausgehen.
In die Zukunft blickend, erwarten 76% der Unternehmen, dass der Ansatz der Verwaltung in Bezug auf die Arbeitskräfte die Abläufe beeinflussen wird. Die Investitionsprioritäten umfassen Marketing und Wachstumsdienste (39%) sowie die Einführung neuer Technologien (33%). Es gibt generationale Unterschiede, wobei 89% der Gen-Z optimistisch sind, während die Skepsis unter den Babyboomern höher ist.
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New research highlights how the new administration will inform business plans – with policies on tariffs, taxes, and the workforce set to impact operations
NEW YORK, Dec. 17, 2024 (GLOBE NEWSWIRE) -- Fiverr International Ltd. (NYSE: FVRR), the company that is changing how the world works together, today announced findings from a survey assessing the state of the small business ecosystem and how the recent 2024 U.S. General Election is shaping business owners’ decision-making for 2025 and beyond. The new research features insights and concerns from 1,001 U.S. small business owners after the election to measure business sentiments for 2025. In addition to inflation (
“As we reflect on 2024 and a pivotal election cycle, the dynamics of work are steadily evolving in meaningful ways,” said Matti Yahav, Chief Marketing Officer at Fiverr. “Yet despite these dramatic shifts, the data shows a growing optimism amongst business leaders alongside a growing movement toward freelancing – as organizations look to stay as flexible and agile as possible to tackle any challenge head-on. As we head into 2025, this synergy between small business owners and freelance professionals will be integral to navigating an uncertain business landscape and capitalizing on new and exciting growth opportunities.”
Key themes that emerged from the data:
Following a historic election season, business leaders across the spectrum remain generally optimistic about the growth of their organizations.
- In the days following election night, almost
90% of surveyed small business owners were optimistic1 about the future; especially within sectors at the center of the electoral cycle, such as education (92% ), finance (89% ), and retail (89% ) 85% 2 of surveyed businesses believe that the new president will improve the economic situation for small businesses, with higher rates of optimism amongst larger organizations (89% amongst businesses with over 100 employees)- Both men (
85% 2) and women (83% 2) also remain hopeful for the new administration and look forward to business growth – so much so that nearly92% of women-led businesses expect increased3 revenues in the new year - However, older generations of business leaders remain more skeptical, with
41% of Baby Boomers feeling pessimistic about the future compared to89% of Gen-Zers who remain optimistic
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1 ‘Very optimistic’ and ‘Somewhat optimistic’ responses combined
2 ‘Yes, definitely’ and ‘Yes, somewhat’ responses combined
3 All ‘increase’ options combined
The economy remains the top concern for small business owners for 2025 and across industries, generations, and genders.
- Key talking points of the election, such as inflation, tariffs, and fears of economic downturn, were top of mind for organizations – with
55% of owners citing rising costs as one of their primary concerns heading into 2025, and over38% also fearing an impending economic recession - Fears of inflation were particularly exacerbated amongst sectors that prioritize logistics – such as manufacturing (
64% ), healthcare (62% ), and retail (59% ) 21% of women-led small businesses cite equitable access to capital and financing as one of their primary concerns for the new year- Political issues still matter to many as well across the aisle too – Baby Boomers (
31% ) and Gen-Zers (31% ) both agree that increased political instability is a real concern that needs to be dealt with
The new administration’s policies are leaving businesses scrambling to adapt and plan for the new year.
72% of surveyed small businesses say that the administration’s proposed tariff policies will impact4 their day-to-day operations; this is especially true in sectors like HR (87% ), retail (80% ), and education (80% )84% of leaders believe that the new tax structure will impact4 their businesses;91% of Gen-Zers and86% of Millennials state that it will impact their operations- The administration's policies on tariffs, taxes, and the workforce appear to disproportionately affect women-led businesses, with around
6% more women small business owners reporting an impact4 compared to their male counterparts (6% ,5% , and9% , respectively).
2025 poses unique challenges for businesses to tackle as organizations grapple with the future of work.
- The new administration’s economic agenda has (
38% ) businesses preparing to grapple with increased costs of imports 20% of business leaders see a lack of DEI measures as an organizational challenge in the new year, with more women (25% ) than men (18% ) reflecting this concern- Gaps in key skills remain a critical hurdle, especially amongst Gen Z business leaders (
30% ); likewise,22% of business owners view regulatory compliance as a critical obstacle
Hiring will continue to be a focal point for small businesses, as they plan to double down on several key areas and skills going forward.
- Over three-fourths of businesses (
76% 4) said the administration’s approach to the workforce will impact their business – so much so that nearly a quarter (24% ) of owners are concerned about labor shortages and filling critical skill gaps across teams 27% of small businesses see hiring talent as a predominant hurdle in their 2025 plans alongside increased access to materials and products (also (27% )- When budgeting and planning for the new year, almost 2 in 5 (
39% ) of owners will be prioritizing marketing and growth services to reach new audiences - Similarly, a third (
33% ) of business leaders are looking to invest in the adoption of new technologies, such as AI programs and automated processes.
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4 ‘Very impactful’ and ‘Somewhat impactful’ responses combined
Methodology
The research was conducted by Censuswide, among a sample of 1001 18+ small business owners in the US (
About Fiverr
Fiverr’s mission is to change how the world works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, nearly 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr Business Solutions, large companies can find the right talent and tools tailored to their needs to help them thrive and grow. On Fiverr, you can find over 700 skills, ranging from programming to 3D design, digital marketing to content creation, from video animation to architecture.
Don’t get left behind - come be a part of the future of work by visiting fiverr.com, read our blog, and follow us on X, Instagram, and Facebook.
Press Contacts
Jenny Chang
Tommy Lee
press@fiverr.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/139de734-884e-4ece-bd6c-85d45de2fbf3
FAQ
What percentage of SMB owners are optimistic about business growth after the 2024 election according to FVRR's survey?
How will the 2024 election's tariff policies impact businesses according to FVRR's research?
What are the top three challenges facing SMBs in 2025 according to FVRR's survey?
What percentage of women-led businesses expect revenue increases in 2025 according to FVRR?
What are the main investment priorities for SMBs in 2025 based on FVRR's findings?
How do different generations view business prospects for 2025 according to FVRR's research?
