The BlackRock Foundation and Commonwealth Launch National Research Effort to Understand First-Time Investors Who Entered Capital Markets Since 2020
The BlackRock Foundation and nonprofit Commonwealth have launched 'The Investor Diaries,' a research initiative backed by a $1 million grant to study new retail investors who entered capital markets since 2020, focusing on those earning low to moderate incomes ($30,000 to $80,000).
The project will track investors through voice diary entries, a national survey, and analysis of transaction data. During 2020-21, 46 million new brokerage accounts were opened in the U.S., an 80% increase over two years, with over 75% of these investors remaining active today.
The study partners with investment platforms Betterment and moomoo, following dozens of individual investors over 18 months through interviews and transaction tracking. The research aims to provide insights for the investing industry, financial platforms, and policymakers to better support new investors from low to moderate-income households.
La Fondazione BlackRock e l'ente nonprofit Commonwealth hanno lanciato 'The Investor Diaries', un'iniziativa di ricerca sostenuta da un contributo di 1 milione di dollari per studiare i nuovi investitori al dettaglio entrati nei mercati finanziari dal 2020, concentrandosi su coloro che guadagnano redditi bassi e moderati (da 30.000 a 80.000 dollari).
Il progetto monitorerà gli investitori attraverso registrazioni vocali, un sondaggio nazionale e l'analisi dei dati delle transazioni. Durante il periodo 2020-21, sono stati aperti 46 milioni di nuovi conti di intermediazione negli Stati Uniti, con un aumento dell'80% in due anni, e oltre il 75% di questi investitori è ancora attivo oggi.
Lo studio collabora con le piattaforme di investimento Betterment e moomoo, seguendo dozzine di investitori individuali per 18 mesi attraverso interviste e monitoraggio delle transazioni. La ricerca mira a fornire approfondimenti per l'industria degli investimenti, le piattaforme finanziarie e i legislatori, per supportare meglio i nuovi investitori provenienti da famiglie a reddito basso e moderato.
La Fundación BlackRock y la organización sin fines de lucro Commonwealth han lanzado 'The Investor Diaries', una iniciativa de investigación respaldada por una subvención de 1 millón de dólares para estudiar a los nuevos inversores minoristas que ingresaron a los mercados de capital desde 2020, enfocándose en aquellos con ingresos bajos y moderados (30,000 a 80,000 dólares).
El proyecto seguirá a los inversores a través de entradas de diario de voz, una encuesta nacional y análisis de datos de transacciones. Durante 2020-21, se abrieron 46 millones de nuevas cuentas de corretaje en los EE. UU., un aumento del 80% en dos años, y más del 75% de estos inversores sigue activo hoy.
El estudio colabora con las plataformas de inversión Betterment y moomoo, siguiendo a docenas de inversores individuales durante 18 meses a través de entrevistas y seguimiento de transacciones. La investigación tiene como objetivo proporcionar información a la industria de inversiones, plataformas financieras y responsables políticos para apoyar mejor a los nuevos inversores de hogares de ingresos bajos a moderados.
블랙록 재단과 비영리 단체 커먼웰스가 '투자자의 일기'를 출범했습니다. 이는 2020년 이후 자본 시장에 진입한 새로운 소매 투자자를 연구하기 위한 100만 달러 보조금으로 지원받는 연구 프로젝트로, 연소득이 낮거나 중간인(30,000에서 80,000 달러) 투자자들에 초점을 맞추고 있습니다.
이 프로젝트는 음성 일기를 통한 투자자 모니터링, 전국 설문 조사, 거래 데이터 분석을 통해 진행됩니다. 2020년에서 2021년 사이에, 4600만 개의 새로운 중개 계좌가 미국에서 개설되었으며, 이는 2년 동안 80% 증가한 수치로, 이 투자자들의 75% 이상이 현재도 활동 중입니다.
이 연구는 투자 플랫폼 Betterment와 moomoo와 협력하여, 18개월 동안 개별 투자자 수십 명을 인터뷰와 거래 추적을 통해follow up 합니다. 연구의 목표는 투자 산업, 금융 플랫폼 및 정책 입안자들에게 낮은 중간 소득 가구의 신규 투자자를 위한 더 나은 지원 방법을 제공하는 것입니다.
La Fondation BlackRock et l'organisation à but non lucratif Commonwealth ont lancé 'The Investor Diaries', une initiative de recherche soutenue par une subvention d'un million de dollars pour étudier les nouveaux investisseurs de détail qui sont entrés sur les marchés financiers depuis 2020, en se concentrant sur ceux gagnant des revenus faibles à modérés (30 000 à 80 000 dollars).
Le projet suivra les investisseurs à travers des entrées de journal vocal, une enquête nationale et l'analyse des données de transactions. Entre 2020 et 2021, 46 millions de nouveaux comptes de courtage ont été ouverts aux États-Unis, soit une augmentation de 80 % en deux ans, avec plus de 75 % de ces investisseurs restant actifs aujourd'hui.
Cette étude collabore avec les plateformes d'investissement Betterment et moomoo, suivant des dizaines d'investisseurs individuels pendant 18 mois grâce à des interviews et au suivi des transactions. La recherche vise à fournir des informations à l'industrie de l'investissement, aux plateformes financières et aux décideurs politiques pour mieux soutenir les nouveaux investisseurs issus de ménages à revenus faibles à modérés.
Die BlackRock Stiftung und die gemeinnützige Organisation Commonwealth haben 'Die Investoren-Tagebücher' ins Leben gerufen, eine Forschungsinitiative, die durch einen 1-Millionen-Dollar-Zuschuss unterstützt wird, um neue Privatanleger zu studieren, die seit 2020 in die Kapitalmärkte eingetreten sind, wobei der Fokus auf Personen mit niedrigem bis moderatem Einkommen (30.000 bis 80.000 Dollar) liegt.
Das Projekt wird Anleger durch Sprachtagebuch- Einträge, eine nationale Umfrage und die Analyse von Transaktionsdaten verfolgen. Im Zeitraum 2020-21 wurden in den USA 46 Millionen neue Brokerage-Konten eröffnet, was einen Anstieg von 80 % innerhalb von zwei Jahren darstellt, wobei über 75 % dieser Anleger bis heute aktiv geblieben sind.
Die Studie arbeitet mit den Investmentplattformen Betterment und moomoo zusammen und verfolgt über 18 Monate hinweg Dutzende von Einzelinvestoren durch Interviews und Transaktionsverfolgung. Die Forschung zielt darauf ab, Einblicke für die Investitionsbranche, Finanzplattformen und politische Entscheidungsträger zu liefern, um neue Anleger aus einkommensschwachen bis moderaten Haushalten besser zu unterstützen.
- Research initiative backed by substantial $1 million grant
- Partnership with established platforms Betterment and moomoo for comprehensive data collection
- Long-term study spanning 18 months for in-depth analysis
- None.
Insights
This initiative marks a pivotal shift in understanding retail investor behavior, particularly focusing on the 46 million new brokerage accounts opened during 2020-21. The research's emphasis on low to moderate-income (LMI) investors, earning between
The partnership between BlackRock Foundation, Commonwealth, Betterment and moomoo creates a unique research ecosystem combining both guided and self-directed investment platforms. This dual approach will provide unprecedented insights into investment behavior patterns across different platform types. The 75% retention rate of new investors contradicts earlier predictions of temporary surge, indicating a structural shift in retail investing demographics.
The
The "Investor Diaries" project represents a significant development in democratizing financial markets. Traditional market research has historically overlooked LMI investors, creating a blind spot in understanding how financial products and services can better serve this demographic. This research could reshape how investment platforms design their user interfaces and educational tools.
The involvement of both Betterment (automated investing) and moomoo (self-directed trading) provides a comprehensive view of different investment approaches. This dual perspective is important as it will reveal whether LMI investors fare better with automated solutions or self-directed trading, potentially influencing future product development and regulatory frameworks.
The focus on first-generation investors is particularly noteworthy, as it could help break intergenerational barriers to wealth creation and provide insights into developing more inclusive financial products. This research could lead to better-tailored investment solutions and more effective financial education programs for underserved communities.
Supported by a
During 2020-21 alone, 46 million new brokerage accounts were opened by individual investors in the
Partnering with Investing Platforms
The Investor Diaries will feature real-time research with people earning LMI (
Commonwealth has partnered with investment platforms Betterment and moomoo to capture participants' experiences with both robo-advised and self-directed platforms:
- Betterment – For investors who don't want to pick their own stocks, Betterment's easy-to-use, automated investment technology offers diversified, expert-built portfolios and continually monitors the investments, rebalances the portfolios, and reinvests the dividends.
- moomoo – Moomoo offers an accessible platform for self-directed investors of all levels to confidently make their own investment decisions with advanced tools and features to help guide their trades.
The Investor Diaries will also include a large National Perceptions and Habits Survey and a parallel study of macro-level investor transaction data to better understand the broad investing behaviors of this population.
"The Investor Diaries will provide a groundbreaking holistic view of those living on modest incomes who are new to investing in the past five years," says Timothy Flacke, CEO, Commonwealth. "Understanding the choices and actions of these new market participants, and where existing platforms and tools are serving these new investors well—and falling short—will inform the next wave of investing innovations and help ensure broader capital market participation is a sustainable, productive source of wealth creation."
Commonwealth's past research has demonstrated an unmet appetite for investing among LMI households and the early positive impact of this type of market participation on financial stability and mobility.
"Measuring household investing behavior will help determine how supported these new market participants feel in their investing experience," says Claire Chamberlain, President, The BlackRock Foundation. "The insights derived from The Investor Diaries can help inform product solutions, investor education, and outreach strategies to optimally support LMI households in building and sustaining wealth via the capital markets."
For more information about The Investor Diaries, please visit https://buildcommonwealth.org/research/investordiaries
About Commonwealth
Commonwealth is a national nonprofit building financial security and opportunity for people earning low- to moderate-income through innovation and partnerships. For over two decades, Commonwealth has designed effective innovations, products, and policies enabling over 2 million people to save nearly
About The BlackRock Foundation
Helping people earn, save, and invest - earlier, more often and for their futures. Guided by BlackRock's history of making saving and investing more accessible and affordable, The BlackRock Foundation funds and partners with organizations that elevate the voices and experiences of LMI households. With our partners, we aim to 1) support individuals in their efforts to build a financial safety net to protect against shocks that widen disparities and 2) make it easier to build wealth and support upward mobility. With Commonwealth and partners, BlackRock's Emergency Savings Initiative has provided access to more than 10 million people and led to
About Betterment
Betterment LLC ("Betterment") is the largest independent digital financial advisor, using automated technology powered by human expertise to fulfill a singular mission: making people's lives better. With easy-to-use saving, investing, and retirement solutions, Betterment is built to help people optimize their money, no matter their level of experience or how the market is doing. Launched in 2010, Betterment helps more than 900,000 customers manage over
About moomoo
Moomoo is an investment and trading platform that empowers global investors with pro-grade, easy-to-use tools, data, and insights. It provides users with the necessary information and technology to make more informed investment decisions. Investors have access to advanced charting tools, technical analytics, and in-depth data. Moomoo grows with its users, cultivating a community where investors share, learn, and grow together in one place. Moomoo provides free access to investment courses, educational materials, and interactive events that any investor, at any level, can gain from. Users can join forum discussions, trending topics, and seminars to better their investment knowledge and insights. The moomoo app is offered by Moomoo Technologies Inc. ("MTI") a company that is based in
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FAQ
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