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At the New York Auto Show, Subaru of America unveiled the 2023 Outback as the first model to integrate what3words technology in its infotainment system. This innovative feature allows Subaru drivers to navigate to precise locations using unique three-word addresses, enhancing the driving experience for outdoor enthusiasts. The partnership with what3words aims to simplify navigation for destinations lacking traditional addresses. The collaboration has been ongoing since 2019, marking a significant milestone in both companies' efforts to improve location technology.