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Subaru Corporation Ord, known as Subaru of America, Inc., is a subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of over 630 retailers across the United States. Subaru products are manufactured in zero-landfill plants, with Subaru of Indiana Automotive, Inc. being the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. Guided by the Subaru Love Promise, the company has donated over $300 million to causes it cares about and employees have logged nearly 88,000 volunteer hours. Subaru is committed to making a positive impact in the world.
Subaru of America has been recognized as one of Forbes' Best Brands for Social Impact 2023, ranking first in the automotive category. This recognition stems from a survey conducted by Forbes and HundredX, which evaluated over 100,000 consumers and gathered close to four million ratings across 300 brands. Subaru excelled in all four assessment categories: brand values, social responsibility, sustainability, and community support, placing among the top six brands. The company emphasizes its commitment to philanthropy through initiatives like the Subaru Love Promise, supporting causes such as ASPCA and Make-A-Wish. Subaru's dedication to social impact is evident, with over $300 million donated to various causes over the last two decades.
Subaru of America has been committed to community involvement, donating over $250 million through its Share the Love Event over the past 15 years. The initiative supports four major non-profits: ASPCA, Make-A-Wish, Meals on Wheels, and National Park Foundation, along with 1,700 local charities. Subaru aims to transcend typical automotive company roles by enhancing community welfare. Tom Doll, former CEO, emphasizes the need for businesses to give back and strengthen local communities. The company’s annual event not only boosts charitable contributions but also fosters a sense of community among its employees and stakeholders.
Subaru of America has announced that its Share the Love Event has reached a significant milestone, donating $256 million to various charities over its fifteen-year history, surpassing its $250 million goal. For the 2022 event alone, Subaru contributed $20.7 million with additional retailer donations of $8.4 million, totaling $29.1 million. In November 2022, Subaru organized its largest single-day volunteer event with over 600 volunteers, resulting in nearly 3,000 donations to 18 nonprofits. The annual event runs from mid-November to the end of the year, donating at least $300 for each new vehicle sold or leased.
Subaru of America announced successful outcomes from its October 2022 Subaru Loves Pets campaign, where over 47,000 shelter pets found homes. The initiative saw participation from more than 600 retailers, leading to donations exceeding $1.6 million to local shelters. This brings the total number of adopted pets since the campaign started in 2019 to 106,000. The automaker has contributed over $44 million to animal welfare organizations, impacting more than 405,000 animals. Subaru celebrated its 4th Annual National Make A Dog's Day on October 22, promoting the adoption of underdog pets.
Subaru of America and the American Association for the Advancement of Science (AAAS) announced the 2023 winners of the AAAS/Subaru Prize for Excellence in Science Books on March 1, 2023. The awards recognize outstanding science writing for young audiences and honor four titles covering subjects from dinosaurs to digestion. Each winning author and illustrator receives $1,500 and a commemorative plaque. Since its inception in 2005, the prize has honored 72 books and over 100 authors. The initiative aims to inspire interest in science, technology, engineering, and mathematics among the next generation of scientists.
Subaru of America has announced that it will donate over 500,000 pairs of socks and 100,000 warm blankets to homeless shelters nationwide as part of its annual Subaru Loves to Help initiative. This effort responds to the urgent needs of the over 500,000 adults and 35,000 youths experiencing homelessness in the U.S. on any given night, where socks are among the most requested items. More than 600 Subaru retailers will personally deliver these donations during February, reinforcing the company's commitment to community support and outreach.
FOODWORKS, a restaurant incubator under Compass Group USA, is collaborating with Subaru of America (SOA) to donate $20,000 through the IGNITE Program to aid small businesses in Camden, N.J. This initiative, launched in April 2022, aims to provide over $100,000 in grants to support women and minority-owned vendors in expanding operations. The first recipient of an IGNITE grant is Blowin' Smoque, a local BBQ restaurant, receiving $2,500 for necessary operational support. Subaru emphasizes its commitment to local community support, aligning with the Subaru Love Promise to foster a positive impact in Camden.
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