fuboTV Invites Brands to “Follow The Audience” at 2022 IAB NewFronts
fuboTV Inc. (NYSE: FUBO), a leading sports-first live TV streaming platform, announced enhanced custom audience targeting at the 2022 IAB NewFronts. This allows advertisers to reach specific viewers based on their content engagement across all programming. Upcoming original content includes a new show featuring R.J. Hampton and returning series like Getcha Popcorn Ready with T.O. & Hatch. fuboTV has secured exclusive U.S. rights for major soccer events, reinforcing its position in the streaming market. The company reported 1.1 million subscribers and significant ad revenue growth in 2021.
- Achieved record 1.1 million paid subscribers in 2021.
- Advertising revenue reached $74 million in 2021, up 153% year-over-year.
- Fourth quarter 2021 saw advertising revenue of $25.9 million, a 98% increase year-over-year.
- Launch of enhanced custom targeting capabilities for advertisers.
- Exclusive rights acquired for UEFA Nations League and other major soccer events.
- Expansion of original programming on Fubo Sports Network.
- None.
Live TV Streaming Platform Unveils Custom Audience Segments Informed by Viewership Behavior Across Entire Portfolio of Sports, News and Entertainment Content
Using first-party data, fuboTV can now create custom audience segments informed by viewership behavior to target users based on the exact content and amount of time they are watching, anywhere on the platform. Audiences can be defined as light, moderate or heavy viewers of specific sports, leagues or content genres based on hours watched. Advertisers can then reach these specific fans across any content genre available on fuboTV. For example, advertisers can target and reach dedicated football fans even outside of football-specific content. Additionally, fuboTV can identify and reach purchase intenders using existing first-party addressable, contextual, behavioral and demographic targeting capabilities.
“One of the key differentiators of CTV is the ability to target and reach desired audiences with precision in a brand-safe, big-screen environment,” said
The enhanced targeting capabilities precede the kick-off of the Union of European Football Associations (UEFA) Nations League™ tournament in June, of which fuboTV has exclusive
Today, fuboTV’s live, free-to-consumer TV network,
“We’re bringing more original programming and live sports to
fuboTV’s aim to define a new category of interactive sports and entertainment television includes predictive, free-to-play games and FanView, a feature that adds live stats and scores to the sports viewing experience. These interactive product features provide custom sponsorship and branded entertainment opportunities that can be tailored to elements of the game like free-to-play question integration, sponsored play of the game and custom reminders. Additionally, fuboTV offers Fubo Sportsbook, a mobile sportsbook purpose-built to integrate with the live TV streaming experience, now available in
The recent acquisition of Edisn.ai, an AI-powered computer vision platform, also enables fuboTV to expand its ad tech capabilities, such as better detection of ad breaks and targeted contextual advertising, plus the potential for integrated CTV e-commerce.
2021 marked another record-breaking year for fuboTV, which surpassed 1.1 million paid subscribers. Advertising revenue drove significant growth for the company in 2021, reaching nearly
About fuboTV
With a mission to build the world’s leading global live TV streaming platform with the greatest breadth of premium content, interactivity and integrated wagering, fuboTV Inc. (NYSE: FUBO) aims to transcend the industry’s current TV model. fuboTV Inc. operates in the
Leveraging its proprietary data and technology platform optimized for live TV and sports viewership, fuboTV Inc. aims to turn passive viewers into active participants and define a new category of interactive sports and entertainment television. The company's sports-first cable TV replacement product, fuboTV, offers
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements of fuboTV Inc. (“fuboTV”) that involve substantial risks and uncertainties. All statements contained in this press release that do not relate to matters of historical fact are forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995, including statements regarding our financial condition, anticipated financial performance, market opportunity, business strategy and plans, including our acquisition strategy and ability to integrate any such acquisitions, the expected continued rollout of Fubo Sportsbook and the continued shift in consumer behavior. The words “could,” “will,” “plan,” “intend,” “anticipate,” “approximate,” “expect,” “potential,” “believe” or the negative of these terms or other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements that fuboTV makes due to a number of important factors, including but not limited to risks related to our pursuit and engagement in acquisitions; our actual operating results may differ significantly from our guidance; risks related to fuboTV’s access to capital and fundraising prospects to fund its ongoing operations and support its planned growth; risks relating to diverting management’s attention from fuboTV’s ongoing business operations to address integration and fundraising efforts; the restrictions imposed by content providers on our distribution and marketing of our products and services; our reliance on third party platforms to operate certain aspects of our business; risks related to our technology, as well as cybersecurity and data privacy-related risks; our ability to achieve or maintain profitability; our revenue and gross profit are subject to seasonality; our operating results may fluctuate; our ability to attract and retain subscribers; we may not be able to license streaming content or other rights on acceptable terms; risks related to our ability to capitalize develop and market a sports wagering offering and the regulatory regime and related risks associated with such offering; risks related to the difficulty in measuring key metrics related to our business; risks related to the highly competitive nature of our industry; risks related to ongoing or future legal proceedings; and other risks, including the effects of industry, market, economic, political or regulatory conditions, future exchange and interest rates, and changes in tax and other laws, regulations, rates and policies, including the impact of COVID-19 on the broader market. Further risks that could cause actual results to differ materially from those matters expressed in or implied by such forward-looking statements are discussed in our Annual Report on Form 10-K for the full year ended
View source version on businesswire.com: https://www.businesswire.com/news/home/20220505005203/en/
Investor
asternberg@fubo.tv or ir@fubo.tv
Media
jpress@fubo.tv
billion@fubo.tv
Source: fuboTV Inc.
FAQ
What new features did fuboTV announce for advertisers?
What original programming is fuboTV launching?
How many subscribers did fuboTV have in 2021?
What were fuboTV's advertising revenues in 2021?