Fubo Launches Proprietary CTV Ad Format for Branded Video Content; Major National Retailer’s Back-to-School Campaign Leverages “The Triple Play”
FuboTV Inc. (NYSE: FUBO) has announced the launch of a new proprietary Connected TV (CTV) ad format called The Triple Play. This innovative ad placement will be featured on Fubo's home screen, offering advertisers a unique opportunity to showcase branded video content. The format includes a branded banner, custom content carousel, and clickable branded content video within a curated programming playlist.
The Triple Play will debut with a major national retailer's back-to-school campaign, providing complete share of voice on Fubo's home screen. This new ad unit aims to maximize reach and engagement on large screens by strategically positioning branded content alongside relevant programming. The format also includes features like QR codes for deeper engagement and rotational mid-roll spots within on-demand content.
FuboTV Inc. (NYSE: FUBO) ha annunciato il lancio di un nuovo formato pubblicitario proprietario per la Connected TV (CTV) chiamato The Triple Play. Questa innovativa forma di pubblicità sarà presente sulla schermata principale di Fubo, offrendo agli inserzionisti un'opportunità unica per mostrare contenuti video di marca. Il formato include un banner brandizzato, un carosello di contenuti personalizzati e un video di contenuti brandizzati cliccabile all'interno di una playlist di programmazione curata.
The Triple Play debutterà con una campagna di ritorno a scuola di un grande rivenditore nazionale, offrendo un completo spazio di voce sulla schermata principale di Fubo. Questa nuova unità pubblicitaria mira a massimizzare la portata e il coinvolgimento sugli schermi grandi posizionando strategicamente i contenuti di marca accanto a programmi rilevanti. Il formato include anche funzionalità come codici QR per un coinvolgimento più profondo e spazi rotativi mid-roll all'interno dei contenuti on-demand.
FuboTV Inc. (NYSE: FUBO) ha anunciado el lanzamiento de un nuevo formato publicitario propietario para la Connected TV (CTV) llamado The Triple Play. Este innovador espacio publicitario se presentará en la pantalla de inicio de Fubo, ofreciendo a los anunciantes una oportunidad única para exhibir contenido de video de marca. El formato incluye un banner de marca, un carrusel de contenido personalizado y un video de contenido de marca clicable dentro de una lista de reproducción de programación curada.
The Triple Play se estrenará con la campaña de regreso a clases de un importante minorista nacional, proporcionando una participación total en la voz en la pantalla de inicio de Fubo. Esta nueva unidad publicitaria tiene como objetivo maximizar el alcance y el compromiso en pantallas grandes al posicionar estratégicamente contenido de marca junto a programación relevante. El formato también incluye características como códigos QR para un mayor compromiso y espacios rotativos mid-roll dentro del contenido bajo demanda.
FuboTV Inc. (NYSE: FUBO)는 The Triple Play라는 새로운 독점 Connected TV (CTV) 광고 형식의 출시를 발표했습니다. 이 혁신적인 광고 배치는 Fubo의 홈 화면에 게재되어 광고주에게 브랜드 비디오 콘텐츠를 선보일 수 있는 독특한 기회를 제공합니다. 이 형식에는 브랜드 배너, 사용자 맞춤형 콘텐츠 회전목마 및 클릭 가능한 브랜드 콘텐츠 비디오가 포함되어 있으며, 이는 선별된 프로그램 목록 내에서 제공됩니다.
The Triple Play는 주요 대형 소매업체의 개학 캠페인과 함께 데뷔하며, Fubo의 홈 화면에서 완전한 음성 공유를 제공합니다. 이 새로운 광고 단위는 대형 화면에서의 도달 범위와 참여를 극대화 방안을 목표로 하며, 관련 프로그램과 함께 브랜드 콘텐츠를 전략적으로 배치합니다. 이 형식은 또한 깊은 참여를 위해 QR 코드와 주문형 콘텐츠 내에서 회전하는 미드롤 차단 지점과 같은 기능을 포함합니다.
FuboTV Inc. (NYSE: FUBO) a annoncé le lancement d'un nouveau format publicitaire propriétaire pour la Connected TV (CTV) appelé The Triple Play. Ce placement publicitaire innovant sera présenté sur l'écran d'accueil de Fubo, offrant aux annonceurs une opportunité unique de mettre en avant des contenus vidéo de marque. Le format comprend une bannière de marque, un carrousel de contenu personnalisé et une vidéo de contenu de marque cliquable au sein d'une playlist de programmation soigneusement sélectionnée.
The Triple Play fera ses débuts avec une campagne de rentrée scolaire d'un grand détaillant national, offrant une visibilité totale sur l'écran d'accueil de Fubo. Cette nouvelle unité publicitaire vise à maximiser la portée et l'engagement sur de grands écrans en positionnant stratégiquement le contenu de marque aux côtés de programmes pertinents. Le format inclut également des fonctionnalités telles que des codes QR pour un engagement plus profond et des espaces de mid-roll rotatifs dans le contenu à la demande.
FuboTV Inc. (NYSE: FUBO) hat die Einführung eines neuen proprietären Connected TV (CTV) Anzeigenformats mit dem Namen The Triple Play angekündigt. Diese innovative Anzeigenplatzierung wird auf Fubos Startseite präsentiert und bietet den Werbetreibenden eine einzigartige Gelegenheit, markenspezifische Video-Inhalte zu zeigen. Das Format umfasst ein markenbezogenes Banner, ein benutzerdefiniertes Inhaltskarussell und ein klickbares markenbezogenes Video, das innerhalb einer kuratierten Programm-Playliste integriert ist.
The Triple Play wird mit einer großen Rückkehr-zur-Schule-Kampagne eines nationalen Einzelhändlers debütieren, wodurch eine vollständige Stimmenpräsenz auf Fubos Startseite geschaffen wird. Dieses neue Anzeigenelement zielt darauf ab, Reichweite und Engagement auf großen Bildschirmen zu maximieren, indem markenbezogene Inhalte strategisch neben relevanten Programmen platziert werden. Das Format umfasst zudem Funktionen wie QR-Codes für eine tiefere Interaktion und rotierende Mid-Roll-Spots innerhalb von On-Demand-Inhalten.
- Launch of a new proprietary CTV ad format, expanding ad inventory and revenue potential
- Partnership with a major national retailer for the initial campaign
- Potential for increased advertiser engagement and revenue through interactive features
- Expansion of Fubo's ad innovation capabilities
- None.
Insights
Fubo's launch of The Triple Play, a new proprietary CTV ad format, represents a significant advancement in digital advertising strategies. This innovation allows for increased brand visibility and engagement on Fubo's home screen, a prime real estate in the streaming world.
The format's ability to integrate branded content with curated programming creates a more seamless and immersive experience for viewers, potentially leading to higher engagement rates. The inclusion of interactive elements like QR codes further enhances the potential for direct consumer action.
While this development could boost Fubo's ad revenue, its true impact will depend on advertiser adoption and viewer reception. The initial partnership with a major national retailer for a back-to-school campaign will serve as a important test case for the format's effectiveness.
Fubo's The Triple Play showcases the company's commitment to ad tech innovation. This new format leverages the unique capabilities of CTV platforms, moving beyond traditional linear TV advertising limitations.
The integration of multiple ad elements - branded banners, custom content carousels and clickable branded videos - creates a multi-layered advertising experience. This approach could potentially increase ad effectiveness by providing multiple touchpoints within a single user session.
However, the success of this format will heavily depend on Fubo's ability to balance user experience with ad exposure. Over-aggressive implementation could lead to user frustration, potentially impacting retention rates. Fubo will need to carefully monitor user engagement metrics to optimize this new ad format.
The introduction of The Triple Play ad format could potentially boost Fubo's advertising revenue streams. By offering a premium, high-visibility ad placement, Fubo may be able to command higher CPMs (Cost Per Mille) for this inventory.
This innovation aligns with Fubo's strategy to diversify revenue sources beyond subscription fees. In Q2 2023, advertising revenue represented about
However, investors should note that the impact on overall financials may be gradual. The ad format's success will depend on advertiser adoption rates and its ability to deliver measurable ROI. While promising, it's important to monitor upcoming quarterly reports for concrete evidence of its financial impact.
New High-Impact Ad Placement Further Expands Interactive Ad Opportunities on Fubo’s Platform
Available in the coming days, The Triple Play will launch sponsored by a major national retailer’s back-to-school campaign, providing the brand complete share of voice on Fubo’s home screen.
The new high-impact ad unit allows advertisers to strategically position branded content alongside relevant curated programming and creative assets, maximizing reach and engagement on a large screen.
Upon opening the Fubo product, subscribers are typically greeted by our interactive home screen, which will feature The Triple Play module. The Triple Play display includes a branded banner and a custom content carousel showcasing curated live and on-demand programming. It will also display an advertiser’s clickable branded content video within the curated programming playlist.
The branded video can be outfitted with a QR code for deeper engagement. Additionally, the advertiser’s rotational mid-roll spots will appear within all of the on-demand content within the custom programming playlist. The activation incorporates branded and themed backgrounds, custom titles, logo entitlements and content with the goal of creating an immersive brand experience.
The new ad format reflects Fubo’s continued ad innovation. At this year’s NewFronts, Fubo unveiled a suite of four new innovative CTV ad formats that expanded the volume and variety of its ad inventory with a focus on customization, interactivity and engagement.
“Traditional 15 and 30 second ad spots have long been staples in TV advertising but CTV has made it possible to expand standard TV ad formats to command more attention and engagement,” said Dina Roman, SVP, global ad sales and operations, Fubo. “By offering premium bespoke ad opportunities, we are creating even more ways brands can authentically reach their target audiences. We can’t wait to debut The Triple Play with our inaugural brand sponsor.”
About Fubo
With a global mission to aggregate the best in TV, including premium sports, news and entertainment content, through a single app, FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO) aims to transcend the industry’s current TV model. The company operates Fubo in the
In the
Learn more at https://fubo.tv
Cautionary Note Regarding Forward-Looking Statements of Fubo
This press release contains forward-looking statements of FuboTV Inc. (“Fubo”) that involve substantial risks and uncertainties. All statements contained in this press release that do not relate to matters of historical fact are forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995, including statements regarding our business strategy and plans, partnerships, advertising formats and offerings, and audience reach and engagement. The words “could,” “will,” “plan,” “intend,” “anticipate,” “approximate,” “expect,” “potential,” “believe” or the negative of these terms or other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements contain these identifying words. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements that Fubo makes due to a number of important factors, including but not limited to the following: our ability to achieve or maintain profitability; risks related to our access to capital and fundraising prospects to fund our financial operations and support our planned business growth; our revenue and gross profit are subject to seasonality; our operating results may fluctuate; our ability to effectively manage our growth; the long-term nature of our content commitments; our ability to renew our long-term content contracts on sufficiently favorable terms; our ability to attract and retain subscribers; obligations imposed on us through our agreements with certain distribution partners; we may not be able to license streaming content or other rights on acceptable terms; the restrictions imposed by content providers on our distribution and marketing of our products and services; our reliance on third party platforms to operate certain aspects of our business; risks related to the difficulty in measuring key metrics related to our business; risks related to preparing and forecasting our financial results; risks related to the highly competitive nature of our industry; risks related to the potential launch of the joint venture by Walt Disney Company, Fox Corporation and Warner Brothers Discovery; risks related to our technology, as well as cybersecurity and data privacy-related risks; risks related to ongoing or future legal proceedings; and other risks, including the effects of industry, market, economic, political or regulatory conditions, future exchange and interest rates, and changes in tax and other laws, regulations, rates and policies. Further risks that could cause actual results to differ materially from those matters expressed in or implied by such forward-looking statements are discussed in our Quarterly Report on Form 10-Q for the quarterly period ending June 30, 2024 filed with the Securities and Exchange Commission (“SEC”) and our other periodic filings with the SEC. We encourage you to read such risks in detail. The forward-looking statements in this press release represent Fubo’s views as of the date of this press release. Fubo anticipates that subsequent events and developments will cause its views to change. However, while it may elect to update these forward-looking statements at some point in the future, it specifically disclaims any obligation to do so. You should, therefore, not rely on these forward-looking statements as representing Fubo’s views as of any date subsequent to the date of this press release.
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Investors
Ameet Padte, Fubo
ameet@fubo.tv
JCIR for Fubo
ir@fubo.tv
Media
Jennifer L. Press, Fubo
jpress@fubo.tv
Bianca Illion, Fubo
billion@fubo.tv
Source: fuboTV
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