Provation Selects Anita Santos as its Chief Marketing Officer

Rhea-AI Summary

Provation, a leading provider of healthcare productivity solutions and a subsidiary of Fortive Corporation (NYSE: FTV), announced the appointment of Anita Santos as Chief Marketing Officer (CMO). With over 25 years of leadership experience in the life sciences, medical device, and software technology sectors, Santos previously served as Executive Vice President at LabMinds and CMO at Signify, overseeing a $1.5 billion US market. Her expertise includes product pricing, strategic marketing, and mergers and acquisitions at Johnson Controls. Santos aims to enhance market share and revenue for Provation, which offers innovative software solutions for healthcare providers. The company serves more than 5,000 healthcare facilities globally, including 19 of the top 20 U.S. hospitals, focusing on delivering quality patient care.

Positive

• Anita Santos brings over 25 years of relevant leadership experience.
• Santos has a proven success record in growth and marketing strategies.
• Provation has a robust customer base of over 5,000 healthcare providers.
• Appointment of Santos aligns with Provation's mission to expand market share and increase revenue.

Negative

• None.

Seasoned Executive Leader Provides Significant Commercial Expertise

MINNEAPOLIS--(BUSINESS WIRE)-- Provation, a leading provider of healthcare productivity and workflow automation software solutions, and a wholly-owned operating company of Fortive Corporation (NYSE: FTV), today announced the appointment of Anita Santos as Chief Marketing Officer (CMO).

“Anita is a transformational growth leader with extensive financial acumen, and proven success in technically complex industries,” commented Ankush Kaul, President of Provation. “We are confident that her leadership skills and growth driven mindset will help Provation expedite its vision of becoming the global leader of innovative solutions that maximize healthcare quality and productivity.”

Anita brings more than 25 years of commercial leadership experience from life sciences, medical device, and software technology industries. Most recently she was the Executive Vice President of LabMinds. Anita was also the CMO for the $1.5B US market of Signify. In her role, she led the company’s marketing strategy and implementation for the professional and consumer channels. Prior to this, Anita was Vice President of Marketing for Johnson Control’s global $1B security products business, where she led a global team of more than 100 in product pricing, new product development, business strategy, and mergers and acquisitions. Her previous experience also includes tenure with Thermo Fisher Scientific and MilliporeSigma.

“I am excited to join the Provation team and help the company expand market share and increase revenue,” commented Anita Santos, Chief Marketing Officer, Provation. “Provation’s innovative healthcare software solutions empowers providers with the technology needed to consistently deliver quality patient care. Our solutions make a difference in the healthcare industry, and I am proud to be a part of this important mission.”

The National Association of Corporate Directors (NACD) recognized Anita as NACD Directorship Certified™, and she also serves as a Board Advisor for Acromedlab. Anita earned an M.B.A. from Suffolk University and a B.S. in business administration in marketing and finance from Merrimack College.

About Provation

Provation is a leading provider of healthcare software and SaaS solutions for clinical productivity, care coordination, quality reporting, and billing. Our purpose is to empower providers to deliver quality healthcare for all. Provation’s comprehensive portfolio spans the entire patient encounter, from pre-procedure through post-procedure, with solutions for physician and nursing documentation (Provation^® MD, Provation^® Apex, MD-Reports, Provation^® endoPRO^®, and Provation^® MultiCaregiver), anesthesia documentation (#1 Best in KLAS Provation^® iPro), patient engagement, surgical care coordination, quality reporting, and billing capture (Provation^® SurgicalValet™), order set and care plan management (Provation^® Order Set Advisor™ and Provation^® Care Plans), and EHR embedded clinical documentation (Provation^® Clinic Note). Provation has a loyal customer base, serving more than 5,000 hospitals, surgery centers, and medical offices, and 700 physician groups globally, including 19 of the top 20 U.S. hospitals. In 2021, Provation was acquired by Fortive Corporation, a Fortune 1000 company that builds essential technology and accelerates transformation in high-impact fields like workplace safety, engineering, and healthcare. For more information about our solutions, visit provationmedical.com and follow us on Twitter, Facebook, and LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230406005459/en/

Allie Galloway

Marketing Specialist

allie.galloway@provationmedical.com

Source: Provation

FAQ

Who is the new Chief Marketing Officer at Provation?

Anita Santos has been appointed as the new Chief Marketing Officer at Provation.

How does Anita Santos' experience benefit Provation?

With over 25 years of leadership in the healthcare and technology sectors, her experience is expected to enhance Provation's marketing strategies and drive growth.

What is Provation's market focus?

Provation focuses on healthcare productivity and workflow automation software solutions.

What is the relationship between Provation and Fortive Corporation?

Provation is a wholly-owned subsidiary of Fortive Corporation, which is listed on the NYSE under the ticker symbol FTV.

How many healthcare facilities does Provation serve?

Provation serves over 5,000 hospitals, surgery centers, and medical offices globally.