The Amenity Collective Acquires Advantage Sport & Fitness Inc., Securing Position as North America’s Largest Fitness Equipment Distributor and Servicer
The Amenity Collective has acquired Advantage Sport & Fitness, positioning itself as North America's largest fitness equipment distributor and servicer. The strategic acquisition partners Advantage Sport & Fitness with LIVunLtd, expanding their market reach and distribution capabilities.
Advantage Sport & Fitness, established in 1987 in Ithaca, NY, is known for exclusive distribution of Precor Fitness Equipment on the U.S. East Coast and partnerships with brands like Peloton, Escape Fitness, and Power Lift. The company recently expanded into Mid-Atlantic and New England regions and opened a new 51,000-square-foot warehouse in Greenville, South Carolina.
The Amenity Collective ha acquisito Advantage Sport & Fitness, posizionandosi come il più grande distributore e manutentore di attrezzature per il fitness in Nord America. Questa acquisizione strategica unisce Advantage Sport & Fitness a LIVunLtd, espandendo la loro portata di mercato e le capacità di distribuzione.
Advantage Sport & Fitness, fondata nel 1987 a Ithaca, NY, è conosciuta per la distribuzione esclusiva delle attrezzature per fitness Precor sulla costa est degli Stati Uniti e per le collaborazioni con marchi come Peloton, Escape Fitness e Power Lift. Recentemente, l'azienda ha ampliato la sua attività nelle regioni del Mid-Atlantic e del New England e ha aperto un nuovo magazzino di 51.000 piedi quadrati a Greenville, Carolina del Sud.
The Amenity Collective ha adquirido Advantage Sport & Fitness, posicionándose como el mayor distribuidor y proveedor de equipos de fitness en América del Norte. Esta adquisición estratégica asocia a Advantage Sport & Fitness con LIVunLtd, ampliando su alcance en el mercado y sus capacidades de distribución.
Advantage Sport & Fitness, establecida en 1987 en Ithaca, NY, es conocida por la distribución exclusiva de equipos de fitness Precor en la costa este de EE. UU. y por sus asociaciones con marcas como Peloton, Escape Fitness y Power Lift. Recientemente, la compañía se ha expandido a las regiones del Mid-Atlantic y New England, y ha inaugurado un nuevo almacén de 51,000 pies cuadrados en Greenville, Carolina del Sur.
어메니티 콜렉티브가 Advantage Sport & Fitness를 인수하여 북미 최대의 피트니스 기기 유통업체이자 서비스 제공업체로 자리 잡았습니다. 이번 전략적 인수는 Advantage Sport & Fitness와 LIVunLtd를 파트너십으로 연결하여 시장 도달 범위와 유통 능력을 확장합니다.
Advantage Sport & Fitness는 1987년 뉴욕 아이타카에서 설립되었으며, 미국 동부 해안에서 Precor 피트니스 장비의 독점 유통 및 Peloton, Escape Fitness, Power Lift와 같은 브랜드와의 파트너십으로 잘 알려져 있습니다. 최근 회사는 미드-애틀랜틱 및 뉴잉글랜드 지역으로 사업을 확장하고, 사우스 캐롤라이나주 그린빌에 51,000제곱피트 규모의 새로운 창고를 열었습니다.
The Amenity Collective a acquis Advantage Sport & Fitness, se positionnant comme le plus grand distributeur et prestataire de services d'équipements de fitness en Amérique du Nord. Cette acquisition stratégique associe Advantage Sport & Fitness à LIVunLtd, élargissant leur portée sur le marché et leurs capacités de distribution.
Advantage Sport & Fitness, fondée en 1987 à Ithaca, NY, est reconnue pour sa distribution exclusive des équipements de fitness Precor sur la côte est des États-Unis et pour ses partenariats avec des marques telles que Peloton, Escape Fitness et Power Lift. La société a récemment élargi ses activités dans les régions du Mid-Atlantic et de New England et a ouvert un nouvel entrepôt de 51 000 pieds carrés à Greenville, Caroline du Sud.
The Amenity Collective hat Advantage Sport & Fitness übernommen und positioniert sich damit als der größte Anbieter und Servicedienstleister für Fitnessgeräte in Nordamerika. Diese strategische Übernahme verbindet Advantage Sport & Fitness mit LIVunLtd und erweitert deren Marktanteil und Vertriebsfähigkeiten.
Advantage Sport & Fitness, gegründet 1987 in Ithaca, NY, ist bekannt für den exklusiven Vertrieb von Precor Fitnessgeräten an der Ostküste der USA sowie für Partnerschaften mit Marken wie Peloton, Escape Fitness und Power Lift. Das Unternehmen hat kürzlich seine Aktivitäten in den Mid-Atlantic und New England Regionen ausgeweitet und ein neues Lager mit 51.000 Quadratfuß in Greenville, South Carolina, eröffnet.
- Acquisition creates North America's largest fitness equipment distributor and servicer
- Expansion into new markets (Mid-Atlantic and New England regions)
- Addition of 51,000-square-foot warehouse facility in South Carolina
- Strategic partnerships with major fitness brands (Precor, Peloton, Escape Fitness, Power Lift)
- Enhanced distribution efficiencies and operational scale
- None.
Insights
This strategic acquisition positions FSV's subsidiary The Amenity Collective as North America's largest fitness equipment distributor, marking a significant expansion in the fragmented fitness equipment market. The deal brings several strategic advantages: expanded geographic footprint through Advantage's East Coast presence and new South Carolina warehouse, enhanced distribution partnerships with premium brands like Precor and Peloton and operational synergies in distribution and service capabilities.
The acquisition strengthens FSV's recurring revenue streams through equipment distribution and ongoing service contracts. Advantage's established relationships with educational and commercial clients, combined with their 51,000-square-foot warehouse infrastructure, provide immediate scale benefits and potential margin improvements through consolidated operations. This vertical integration enhances FSV's property services segment and creates cross-selling opportunities across their client base.
The fitness equipment distribution market is experiencing significant transformation post-pandemic, with increased demand for commercial and institutional fitness facilities. This acquisition demonstrates strategic timing, capitalizing on the sector's recovery and growth trajectory. The combined entity's expanded distribution rights for premium brands like Precor and Peloton position it favorably in the high-end commercial fitness segment.
The deal's value proposition extends beyond mere distribution capabilities - it creates a comprehensive service platform that can support large-scale facility management contracts. The retention of Advantage's founding leadership team ensures continuity of client relationships and operational expertise, while the expanded geographic presence provides natural market expansion opportunities.
Acquisition significantly bolsters The Amenity Collective’s fitness and recreation division, enhancing capabilities and market reach
OWING MILLS, Md.--(BUSINESS WIRE)--
The Amenity Collective, North America’s leader in full-service facilities management across the fitness, aquatics, and recreation industries, is pleased to announce the strategic acquisition of Advantage Sport & Fitness Inc., a premier fitness equipment distributor and facility design provider in
“We’re dedicated to building lasting relationships with successful brands, and our partnership with Advantage Sport & Fitness aligns seamlessly with our organization’s growth vision,” said Brian Sheehan, CEO of The Amenity Collective. “We’re thrilled to partner with such a talented, high-performance team of great people and business professionals. Now, as North America’s largest fitness distributor, we’re eager to combine our resources and decades of experience to create added value for stakeholders, additional opportunities for our team members, and continue delivering the exceptional service our clients rely on.”
Advantage Sport & Fitness, based in
“Our vision has always been to build an enduring, great company, and this partnership with The Amenity Collective and LIVunLtd ensures that vision continues to be our reality,” said John Murray, President, Founder, and Co-Owner of Advantage Sport & Fitness Inc. “After nearly 40 years of hard work and dedication, this milestone represents not just our growth, but the remarkable contributions of those who have been part of our journey. Alongside my partners, John Pfuntner and John Marcotte, we are proud to remain actively engaged, guiding our clients and team members through this exciting new chapter while upholding the service excellence that has always defined Advantage Sport & Fitness.”
With Advantage Sport & Fitness Inc. joining The Amenity Collective through LIVunLtd, the organization will gain access to expanded resources and enhanced premium fitness equipment distribution and services. “This acquisition strengthens LIVunLtd’s ability to scale operations, improve distribution efficiencies, and drive continued innovation in fitness and wellness facility management,” explained Lisa Kendall, CEO of LIVunLtd. “We’re excited to pool our resources and welcome this exceptional company to the LIVunLtd family.”
About The Amenity Collective
The Amenity Collective, a wholly owned subsidiary of FirstService Corporation (NASDAQ: FSV), is North America’s leading provider of full-service facilities management across the aquatics, fitness, and recreation industries. With over 40 years of expertise and a hospitality-centric approach, the company generates
About Advantage Sport & Fitness Inc.
Advantage Sport & Fitness is one of the largest and most respected fitness equipment distributors and facility design experts in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241217608617/en/
Media Contact for The Amenity Collective:
Britni Ackrivo
backrivo@gregoryfca.com
856-906-9615
Media Contact for Advantage Sport & Fitness:
Jessica Alexander
jaalexander@advantagefitness.com
607-793-3059
Source: The Amenity Collective
FAQ
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