Floor Coverings International Bolsters Leadership Team with New Hire and Promotions
Floor Coverings International (FCI), North America's leading flooring franchise, announces significant leadership team changes to support its expansion goals. The company aims to reach 340 operating franchisees by year-end, having already secured 14 new agreements.
Key appointments include Hayden Shaw as Director of Franchise Development and internal promotions of Albert Hermans to Chief Development Officer, Grant Carter to Divisional Vice President – Startup, Katie Pynnonen to Senior Director of Brand Marketing, and Joe Benincasa to Divisional Senior Director of Operations.
The company's business model features Mobile Flooring Showrooms with investment costs ranging from $183,000 to $247,000. Performance metrics show the top 50% of operators generated $1.6 million in average revenue in 2024, while the top 10% achieved $3.1 million in average unit volume.
Floor Coverings International (FCI), la principale catena di franchising nel settore delle pavimentazioni in Nord America, annuncia importanti cambiamenti nel team dirigenziale per sostenere i suoi obiettivi di espansione. L'azienda punta a raggiungere 340 franchisee operativi entro la fine dell'anno, avendo già siglato 14 nuovi accordi.
Le nomine chiave includono Hayden Shaw come Direttore dello Sviluppo Franchising e le promozioni interne di Albert Hermans a Chief Development Officer, Grant Carter a Vicepresidente Divisionale – Startup, Katie Pynnonen a Direttrice Senior del Marketing del Marchio e Joe Benincasa a Direttore Senior Divisionale delle Operazioni.
Il modello di business dell'azienda prevede showroom mobili per pavimenti con costi di investimento compresi tra 183.000 e 247.000 dollari. I dati sulle performance mostrano che il 50% dei migliori operatori ha generato in media 1,6 milioni di dollari di ricavi nel 2024, mentre il 10% migliore ha raggiunto un volume medio di unità pari a 3,1 milioni di dollari.
Floor Coverings International (FCI), la franquicia líder en pisos de Norteamérica, anuncia importantes cambios en su equipo directivo para apoyar sus objetivos de expansión. La compañía aspira a alcanzar 340 franquiciados operativos para fin de año, habiendo asegurado ya 14 nuevos acuerdos.
Los nombramientos clave incluyen a Hayden Shaw como Director de Desarrollo de Franquicias y promociones internas de Albert Hermans a Director de Desarrollo, Grant Carter a Vicepresidente Divisional – Inicio, Katie Pynnonen a Directora Senior de Marketing de Marca y Joe Benincasa a Director Senior Divisional de Operaciones.
El modelo de negocio de la compañía cuenta con Showrooms Móviles de Pisos con costos de inversión que van desde $183,000 a $247,000. Las métricas de desempeño muestran que el 50% superior de los operadores generó un ingreso promedio de $1.6 millones en 2024, mientras que el 10% superior alcanzó un volumen promedio de unidades de $3.1 millones.
Floor Coverings International (FCI)는 북미를 대표하는 바닥재 프랜차이즈로서 확장 목표를 지원하기 위해 주요 경영진 인사를 발표했습니다. 회사는 이미 14건의 신규 계약을 체결했으며 연말까지 340개의 운영 중인 가맹점을 목표로 하고 있습니다.
주요 임명으로는 Hayden Shaw가 가맹 개발 이사로 임명되었으며, Albert Hermans는 최고 개발 책임자, Grant Carter는 신설 부문 부사장, Katie Pynnonen은 브랜드 마케팅 수석 이사, Joe Benincasa는 부문 운영 수석 이사로 내부 승진했습니다.
회사의 비즈니스 모델은 투자 비용이 183,000달러에서 247,000달러 사이인 모바일 바닥재 쇼룸을 특징으로 합니다. 성과 지표에 따르면 상위 50% 운영자들은 2024년에 평균 160만 달러의 매출을 기록했으며, 상위 10%는 평균 단위 매출 310만 달러를 달성했습니다.
Floor Coverings International (FCI), la franchise leader en revêtements de sol en Amérique du Nord, annonce d’importants changements au sein de son équipe de direction pour soutenir ses objectifs d’expansion. L’entreprise vise à atteindre 340 franchisés opérationnels d’ici la fin de l’année, ayant déjà conclu 14 nouveaux accords.
Les nominations clés incluent Hayden Shaw en tant que Directeur du Développement des Franchises, ainsi que des promotions internes : Albert Hermans devient Chief Development Officer, Grant Carter Vice-Président Divisionnaire – Startup, Katie Pynnonen Directrice Senior du Marketing de Marque, et Joe Benincasa Directeur Senior Divisionnaire des Opérations.
Le modèle économique de l’entreprise repose sur des showrooms mobiles de revêtements de sol avec des coûts d’investissement allant de 183 000 à 247 000 dollars. Les indicateurs de performance montrent que les 50 % des meilleurs opérateurs ont généré en moyenne 1,6 million de dollars de chiffre d’affaires en 2024, tandis que les 10 % les plus performants ont atteint un volume moyen d’unités de 3,1 millions de dollars.
Floor Coverings International (FCI), Nordamerikas führendes Bodenbelags-Franchise, kündigt bedeutende Veränderungen im Führungsteam an, um seine Expansionsziele zu unterstützen. Das Unternehmen strebt bis Jahresende 340 aktive Franchisenehmer an und hat bereits 14 neue Verträge abgeschlossen.
Wichtige Ernennungen umfassen Hayden Shaw als Direktor für Franchise-Entwicklung sowie interne Beförderungen von Albert Hermans zum Chief Development Officer, Grant Carter zum Divisions-Vizepräsidenten – Startup, Katie Pynnonen zur Senior Director Brand Marketing und Joe Benincasa zum Divisions-Senior Director Operations.
Das Geschäftsmodell des Unternehmens umfasst Mobile Flooring Showrooms mit Investitionskosten zwischen 183.000 und 247.000 US-Dollar. Leistungskennzahlen zeigen, dass die besten 50 % der Betreiber im Jahr 2024 durchschnittlich 1,6 Millionen US-Dollar Umsatz erzielten, während die Top 10 % einen durchschnittlichen Umsatz von 3,1 Millionen US-Dollar erreichten.
- Strong financial performance: Top 50% franchisees average $1.6M revenue, top 10% reach $3.1M
- Demonstrated growth with 14 new franchise agreements secured
- Strengthened leadership team with strategic appointments and promotions
- Maintains #1 position in flooring category on Entrepreneur's Franchise 500
- Significant initial investment required ($183,000-$247,000)
No. 1 Flooring Franchise in North America Enhances Leadership Bench with Seasoned Franchise Development Experts
This news comes on the heels of Floor Coverings International's continued franchise development success, specifically breaking records with growth and securing, once again, the No. 1 spot in the flooring category on Entrepreneur's Franchise 500. With a goal to reach 340 operating franchisees by the end of the year, the brand has already made headway, with 14 new signed agreements in various stages of development.
Executive Moves
- Albert Hermans began his career with FCI in 2015, initially serving on the Operations Team, working closely with franchisees to optimize business performance and streamline operations. In 2020, he transitioned to the Franchise Development Team, leveraging his hands-on operational experience to guide prospective franchisees through the process of business ownership. As CDO, his focus is on expanding FCI's franchise network, and ensuring that every franchisee is supported in scaling their business.
- Grant Carter has been with FCI since 2023, starting out as the Senior Director of Operations for New Franchise Development, where he worked with new franchisees to develop and strategically grow their businesses. This year, he was appointed Divisional Vice President – Startup within the New Franchise Development Program at FCI. Under his leadership, the Startup team provides world class training and high-touch operational support and coaching for the brand's newest franchise owners.
- Hayden Shaw began his franchising career in 2019, specializing in franchise development marketing for emerging brands. In 2020, he transitioned to a franchise sales role with Authority Brands. This year, Shaw joined FCI as the Director of Franchise Development, drawn to the brand's core values: delivering on promises, respecting individuals, taking pride in one's work, staying open to new possibilities, and committing to continuous improvement. As he integrates into FCI's system and culture, his main focus is on attracting top-tier franchisees whose vision and goals align with the brand's mission.
- Katie Pynnonen began her career with FCI in 2017 as a Growth Marketing Manager. She quickly moved through the ranks focusing on FCI's brand marketing strategies and lead generation. In 2023 she became the Director of Brand Marketing, and in December of 2024 she was promoted to her current role as Senior Director of Brand Marketing. Katie is responsible for overseeing the development and execution of integrated marketing strategies, aiming to enhance brand visibility, drive customer engagement, and support the franchise network's growth.
- Joe Benincasa began his career with FCI in 2019, initially serving as the brand's Director of Operations. Prior to FCI, Joe was a General Manager at Lowe's for nine years, then a General Manager at Micro Center for nine years. This year, he was appointed as Divisional Senior Director of Operations at FCI, where he will be responsible for overseeing franchisee operations and ensuring efficiency.
"FCI is constantly evolving as we scale to maintain our position as the leading flooring franchise in
Floor Coverings International's unique business model of offering personalized in-home experiences with mobile showrooms has set it apart from the competition. With total investment costs ranging from
According to Floor Coverings International's Franchise Disclosure Document, the top 50 percent of operators generated
For more information about the franchise opportunity, please visit https://flooring-franchise.com/ or call 877-559-3496.
About Floor Coverings International
Floor Coverings International is the #1 Mobile Flooring franchise in
*See Item 7 of our current Franchise Disclosure Document for more information and context about the initial investment.
*Please see Item 19 of the current Franchise Disclosure Document for more information. Results may differ. There is no assurance that any franchisee will perform as well.
Media Contact: Bianca Thiros, Fishman Public Relations, 847-945-1300, or bthiros@fishmanpr.com
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SOURCE Floor Coverings International
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