Fastly Brings Low-Latency, High-Performance Live Streaming-at-Scale to Australia, Including Bolstering the Melbourne Cup Carnival Live Stream
Fastly (NYSE: FSLY) showcased its support for the 2020 Lexus Melbourne Cup by partnering with Network 10, enhancing its commitment to Australian clients. The company expanded its network with upgraded points of presence (POPs) in Sydney and Melbourne, bolstering streaming capabilities amid COVID restrictions. During the Cup, Network 10 experienced a 1400% increase in peak bandwidth, leveraging Fastly's edge cloud platform to manage hundreds of thousands of viewers. This year’s event marked a 47% rise in live stream views compared to 2019, highlighting Fastly's growing significance in the digital streaming sector.
- Fastly upgraded its Sydney and Melbourne POPs, expanding network capacity.
- During the Melbourne Cup, Network 10's peak bandwidth surged by 1400%, showcasing Fastly's effective traffic management.
- The Cup's live stream records noted a 47% increase in views compared to 2019, indicating rising demand for Fastly's services.
- Observed a notable drop in local traffic across other sectors as users diverted attention to the Melbourne Cup.
MELBOURNE, Australia--(BUSINESS WIRE)--Fastly, Inc. (NYSE: FSLY) helped support the 2020 Lexus Melbourne Cup race through official broadcaster and customer Network 10, demonstrating its commitment to Australian customers and partners. Fastly also recently upgraded its Sydney and Melbourne points of presence (POPs), representing a major expansion of network capacity in Australia. These expansions enabled Fastly and Network 10 to easily manage the record-high streaming of the Melbourne Cup Carnival due to COVID-related restrictions around live sporting events.
"The delivery of streaming sporting events in Australia is an important part of Fastly's focus in 2020," explained Derek Rast, Australian Country Manager at Fastly. "With a larger number of Australians working remotely this year, Fastly has seen an increase of streaming media and publishing, and general web traffic on its network. We continue to empower our customers, and provide the best possible digital experiences for their users in order to meet this unique moment in time.”
Fastly's edge cloud platform maximises efficiency with 72 powerful, strategically located POPs** that deliver content as close to end-users around the world as possible. Having placed four of these POPs covering both coasts of Australia, Fastly is proud to work with Australian-based customers such as Network 10, Nine Publishing, Kogan.com, and NRL to deliver fast, low-latency, highly personalised online experiences to their customers.
Fastly's edge delivery services and increased capacity was utilised by Network 10’s on-demand streaming platform, 10 Play, during the Melbourne Cup Carnival. Supporting the event with Fastly’s Live Event Monitoring, 10 Play reserved capacity for the event to prepare for any spontaneous spikes in traffic. Fastly servers handled the impact of hundreds of thousands of Australians watching the nationally-renowned race, ensuring the three and a half minute main event went smoothly.
"Network 10 has been a Fastly customer for some time, which has included providing services for 10 Play, our on-demand streaming platform. It made sense to include Fastly for the live streaming Melbourne Cup Carnival events, especially with more users watching online than ever before," explained Liz Baldwin, General Manager of Digital at Network 10. “To deliver 10 Play’s strong growth trajectory, we plan on continuing the key partnership with Fastly who helps achieve the seamless, optimal user experience.”
The traffic patterns observed on Cup Day indicates an increase of
This year’s event marked the largest live stream of the Lexus Melbourne Cup ever, up
*over the average figure in the previous seven days
** as of September 30, 2020
Source: Fastly, Inc.
About Fastly
Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the internet. Fastly’s platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development with unmatched visibility and minimal latency, empowering developers to innovate with both performance and security. Fastly’s customers include many of the world’s most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub.
