Freshpet Appoints Nicki Baty as Chief Operating Officer
Freshpet (Nasdaq: FRPT) has appointed Nicki Baty as Chief Operating Officer, effective September 1, 2024. Baty, with nearly 20 years of experience at Colgate-Palmolive, most recently served as President and General Manager of Hill's Pet Nutrition U.S. She brings expertise in scaling businesses, driving transformative growth, and leading international operations.
Scott Morris, Freshpet's President and Co-Founder, will continue to focus on developing the company's future product portfolio and growth strategies. Baty's commercial responsibilities will initially be to Mass, Grocery, and Club channels until May 10, 2025. This strategic move aims to strengthen Freshpet's organizational capabilities as it pursues ambitious growth targets in the fresh pet food industry.
Freshpet (Nasdaq: FRPT) ha nominato Nicki Baty come Chief Operating Officer, con effetto dal 1° settembre 2024. Baty, con quasi 20 anni di esperienza presso Colgate-Palmolive, ha recentemente ricoperto il ruolo di Presidente e Direttore Generale di Hill's Pet Nutrition U.S. Porta con sé competenze nel sviluppo delle aziende, nella crescita trasformativa e nella leadership delle operazioni internazionali.
Scott Morris, Presidente e Co-fondatore di Freshpet, continuerà a concentrarsi sullo sviluppo del portafoglio prodotti futuri dell'azienda e sulle strategie di crescita. Le responsabilità commerciali di Baty inizialmente riguarderanno i canali Mass, Grocery e Club fino al 10 maggio 2025. Questo movimento strategico mira a rafforzare le capacità organizzative di Freshpet mentre persegue obiettivi di crescita ambiziosi nel settore degli alimenti freschi per animali domestici.
Freshpet (Nasdaq: FRPT) ha nombrado a Nicki Baty como Directora de Operaciones, con efecto a partir del 1 de septiembre de 2024. Baty, con casi 20 años de experiencia en Colgate-Palmolive, se desempeñó recientemente como Presidenta y Directora General de Hill's Pet Nutrition U.S. Aporta experiencia en la escalabilidad de negocios, impulso del crecimiento transformador y liderazgo de operaciones internacionales.
Scott Morris, Presidente y Co-fundador de Freshpet, continuará enfocándose en el desarrollo de la futura cartera de productos de la empresa y en las estrategias de crecimiento. Las responsabilidades comerciales de Baty inicialmente abarcarán los canales Mass, Grocery y Club hasta el 10 de mayo de 2025. Este movimiento estratégico tiene como objetivo fortalecer las capacidades organizativas de Freshpet mientras persigue ambiciosos objetivos de crecimiento en la industria de alimentos frescos para mascotas.
프레시펫 (Nasdaq: FRPT)가 니키 바티를 최고 운영 책임자로 임명했습니다. 임기는 2024년 9월 1일부터 시작됩니다. 바티는 콜게이트-팔몰리브에서 거의 20년의 경력을 쌓았으며, 최근에는 Hill's Pet Nutrition U.S.의 사장 겸 총괄 매니저로 일했습니다. 그녀는 비즈니스 확장, 변혁적 성장 주도, 국제 운영 리더십에 대한 전문성을 가지고 있습니다.
스콧 모리는 프레시펫의 사장 및 공동 창립자로서 회사의 미래 제품 포트폴리오 및 성장 전략 개발에 계속 집중할 것입니다. 바티의 상업적 책임은 2025년 5월 10일까지 Mass, Grocery 및 Club 채널을 중심으로 진행될 것입니다. 이 전략적 조치는 프레시펫이 신선한 반려동물 사료 산업에서 야심찬 성장 목표를 추구하면서 조직의 역량을 강화하는 것을 목표로 합니다.
Freshpet (Nasdaq: FRPT) a nommé Nicki Baty au poste de Directrice des opérations, avec effet au 1er septembre 2024. Baty, forte de près de 20 ans d'expérience chez Colgate-Palmolive, a récemment occupé le poste de Présidente et Directrice générale de Hill's Pet Nutrition U.S. Elle apporte son expertise dans le développement des entreprises, la conduite d'une croissance transformative et la direction des opérations internationales.
Scott Morris, Président et co-fondateur de Freshpet, continuera à se concentrer sur le développement du futur portefeuille de produits de l'entreprise et des stratégies de croissance. Les responsabilités commerciales de Baty concerneront initialement les canaux Mass, Épicerie et Club jusqu'au 10 mai 2025. Ce mouvement stratégique vise à renforcer les capacités organisationnelles de Freshpet alors qu'elle poursuit des objectifs de croissance ambitieux dans l'industrie de la nourriture fraîche pour animaux de compagnie.
Freshpet (Nasdaq: FRPT) hat Nicki Baty zur Chief Operating Officer ernannt, ab dem 1. September 2024. Baty bringt nahezu 20 Jahre Erfahrung bei Colgate-Palmolive mit und war zuletzt Präsidentin und Geschäftsführerin von Hill's Pet Nutrition U.S. Sie verfügt über Fachkenntnisse in der Skalierung von Unternehmen, der Förderung von transformativem Wachstum und der Leitung internationaler Operationen.
Scott Morris, Präsident und Mitbegründer von Freshpet, wird weiterhin daran arbeiten, das zukünftige Produktportfolio des Unternehmens und die Wachstumsstrategien zu entwickeln. Batys kommerzielle Verantwortung wird zunächst die Bereiche Mass, Lebensmittelhandel und Club bis zum 10. Mai 2025 umfassen. Dieser strategische Schritt zielt darauf ab, die organisatorischen Fähigkeiten von Freshpet zu stärken, während das Unternehmen ehrgeizige Wachstumsziele in der frischen Tiernahrungsbranche verfolgt.
- Appointment of experienced industry leader Nicki Baty as COO
- Baty brings expertise in scaling multi-billion-dollar businesses
- Strategic focus on developing future product portfolio and growth strategies
- commercial responsibilities for new COO until May 10, 2025
Company strengthens organizational capabilities with the addition of industry leader Nicki Baty
Scott Morris will continue to help lead Freshpet as President and Co-Founder
BEDMINSTER, N.J., Sept. 03, 2024 (GLOBE NEWSWIRE) -- Freshpet, Inc. (“Freshpet” or the “Company”) (Nasdaq: FRPT) today announced Nicki Baty has been appointed Chief Operating Officer, effective September 1, 2024. Ms. Baty will report directly to Billy Cyr, Chief Executive Officer.
Ms. Baty has a strong track record of scaling businesses, having spent nearly 20 years at Colgate-Palmolive where she most recently served as President and General Manager of Hill’s Pet Nutrition U.S. She has deep experience in driving transformative growth initiatives and leading businesses across multiple international markets.
"Freshpet is changing the pet food industry, and we intend to continue our rapid growth. Nicki brings us a proven track record of scaling a large business, a commitment to animal health and wellbeing, and broad international experience that will support our efforts to accomplish our goals. We are excited to welcome Nicki to the team to help take us to the next level as a multi-billion-dollar organization,” commented Billy Cyr, Freshpet’s Chief Executive Officer. “Nicki has demonstrated success in areas that we have identified as future Freshpet opportunities for growth, and we believe she will be a great addition to the team to help us build on our solid momentum.”
Scott Morris built and created Freshpet’s original products, brands and marketing model. Continuing in his role as President and Co-Founder, he will be responsible for developing the future of Freshpet’s product portfolio, starting from ingredients to a reimagined consumer proposition utilizing next-generation manufacturing technologies. The goal is to provide Freshpet with the next decade of competitive advantage, solidifying its leadership in fresh pet food. He will work closely with Ms. Baty and the commercial team as the co-founder of the business to fortify the Company’s future business and growth models.
“I have been fortunate to work with Nicki over the past two years on industry initiatives. I am thrilled she is joining Freshpet. My entrepreneurial skills and Nicki’s demonstrated ability to build organizational capability are an unbeatable combination. Working together as part of the talented team we have developed will help Freshpet reach its full potential,” added Scott Morris, President and Co-Founder.
“The team have built Freshpet into an incredible business, pioneering fresh pet food in the U.S. and transforming the category. Many households in the U.S. are now Freshpet shoppers and I believe there is terrific runway to scale the business,” said Ms. Baty. “I look forward to bringing my commercial, operational and global experience to the team and contributing to Freshpet’s future success.”
Ms. Baty will have responsibilities consistent with her role as COO. However, until May 10, 2025 her commercial responsibilities will be limited to the Mass, Grocery, and Club channels.
Nicki Baty Biography
Nicki Baty brings extensive operational and leadership experience managing brands across the UK, Europe and the U.S. Over her nearly 20-year tenure at Colgate-Palmolive, Ms. Baty held a variety of roles. She most recently served as President & General Manager of Hill’s Pet Nutrition U.S. from 2020 to 2024, where she executed a strategic plan to drive growth and scale a multi-billion-dollar business. Previously, she served as Senior Vice President of Global Sales & General Manager of Latin America and Asia for Hill’s Pet Nutrition, General Manager of the Nordic Region, General Manager of the Netherlands, and European Customer Development Director. From 2000 to 2005, she held various roles at Unilever in the UK. Ms. Baty holds a degree in Law and Business from the University of Warwick.
About Freshpet
Freshpet’s mission is to improve the lives of dogs and cats through the power of fresh, real food. Freshpet foods are blends of fresh meats, vegetables and fruits farmed locally and made at our Freshpet Kitchens. We thoughtfully prepare our foods using natural ingredients, cooking them in small batches at lower temperatures to preserve the natural goodness of the ingredients. Freshpet foods and treats are kept refrigerated from the moment they are made until they arrive at Freshpet Fridges in your local market.
Our foods are available in select grocery, mass, digital, pet specialty, and club retailers across the United States, Canada and Europe. From the care we take to source our ingredients and make our food, to the moment it reaches your home, our integrity, transparency and social responsibility are the way we like to run our business. To learn more, visit www.freshpet.com.
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