The Cuban Sandwich Goes Big Time as Pollo Tropical launches its new line of Cuban Pressed Sandwiches
Pollo Tropical® introduces a new line of Cuban Pressed Sandwiches, celebrating the iconic Cuban sandwich culture in Florida. The launch includes five varieties: Original Cuban, Crispy Chicken Cuban, Grilled Chicken Cuban, El Clásico, and Pan con Lechón. Chief Marketing Officer Hope Diaz emphasizes their commitment to quality ingredients and affordability. The sandwiches are available through various ordering options, including mobile pick-up and delivery, enhancing customer convenience. This initiative aims to broaden the restaurant's appeal and drive sales in the competitive quick-service market.
- Launch of 5 Cuban Pressed Sandwiches expands menu diversity.
- Focus on quality ingredients supports brand reputation.
- Multiple ordering options enhance customer convenience.
- None.
MIAMI, Oct. 6, 2020 /PRNewswire/ -- South Florida is synonymous with Cuban food and the Cuban sandwich is the iconic go-to for locals and tourists alike. Pollo Tropical®, the beloved Floridian restaurant chain, is delving further into its Latin roots to bring not just the Cuban Sandwich, but an entire line of Cuban Pressed Sandwiches, to the larger Florida area.
Launching today, Pollo Tropical® will be adding a line of 5 Cuban Pressed Sandwiches to its roster of wildly popular Latin-inspired menu items. These include the Original Cuban, the Crispy Chicken Cuban, the Grilled Chicken Cuban, El Clásico and a Pan con Lechón (Mojo Roast Pork). Staying true to Pollo Tropical's commitment to quality ingredients at friendly price points, this new line continues to offer guests the authentic cuisine they love in a brand new way.
"Our new line of Cuban Pressed Sandwiches is the perfect addition to our menu, and we are incredibly excited to bring them to our fans all across Florida," said Hope Diaz, Chief Marketing Officer of Fiesta Restaurant Group, Inc., the parent company of Pollo Tropical. "We're proud to be the ones to bring Cuban sandwiches, usually offered only at local restaurants and cafeterias, to a bigger stage. We're celebrating this iconic sandwich in a huge way and know our fans will love this new line of sandwiches as much as we do."
Pollo Tropical's entire line of Cuban Pressed Sandwiches is offered conveniently through mobile order pick-up, curbside, delivery and of course via drive-thru, their modern-day take on the traditional ventanitas frequented by locals.
About Pollo Tropical®
Pollo Operations, Inc. d/b/a Pollo Tropical®, a subsidiary of Fiesta Restaurant Group, Inc. (NASDAQ: FRGI), is a quick-service restaurant concept known for its fresh chicken, marinated for 24 hours in a proprietary blend of citrus juices and spices. Other craveable favorites include Mojo Roast Pork and freshly made sides including rice, beans, sweet plantains and more. The menu's emphasis is on freshness and quality at a great value, with an added focus on unique catering packages. Founded in 1988, the Miami-based company currently owns and operates over 140 locations throughout Florida, plus five licensed restaurants on college campuses and one licensed location in a hospital, and franchised locations throughout the Caribbean, Central America, South America and Puerto Rico. For more information, visit the official Pollo Tropical® website: www.pollotropical.com.
Media Contact:
RockOrange for Pollo Tropical
pollotropical@rockorange.com | 786-380-6977
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SOURCE Pollo Tropical
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