francesca's® Partners With Poq to Develop Mobile Application

Rhea-AI Summary

Francesca's Holdings Corporation (Nasdaq: FRAN) has partnered with Poq to develop francesca's first mobile application aimed at enhancing customer shopping experiences. Launching in summer 2020, the iOS app will be followed by an Android version ahead of Black Friday. This initiative supports a digital transformation strategy as online shopping preferences rise, particularly following increased e-commerce sales during the COVID-19 pandemic. The app will feature improved navigation and design to optimize user interaction and provide valuable customer insights.

Positive

• Partnership with Poq aims to enhance digital shopping experience.
• Projected launch of iOS app in summer 2020, Android version before Black Friday.
• Increased e-commerce business due to COVID-19 pandemic drives digital transformation.

Negative

• None.

HOUSTON and NEW YORK, July 2, 2020 /PRNewswire/ -- Francesca's Holdings Corporation (Nasdaq: FRAN) and Poq today announced its partnership to develop francesca's® first mobile application.

As part of the Company's effort to meet the customer wherever, whenever and however she chooses to shop, francesca's® plans to launch a new iOS app this summer and a new Android app later this year, in time for Black Friday and the holiday season. Recognizing that mobile is increasingly becoming her preferred way to shop, this application will be designed to enhance the customer experience when she engages with francesca's® on her smart phone. The new digital format will provide an elevated design, improved navigation and increased ease of use.

Andrew Clarke, CEO at Francesca's Holdings Corp, stated, "During the temporary store closure period resulting from the COVID-19 pandemic, our ecommerce business surged. Given the accelerating shift to online shopping, we are excited to be stepping up our digital transformation strategy with the launch of this mobile app. In addition to enhancing her online shopping experience, the app will provide valuable insights into how customers interact with our brand, enabling us to interact with her in a more relevant and impactful way. After careful consideration, we chose Poq for this project based on their extensive expertise in building mobile shopping apps that empower businesses like ours to engage customers and facilitate financial success."

President of Poq, Mike Hann, added, "It's important to see brands like francesca's placing app commerce at the center of their digital transformation strategy and doubling down on mobile in light of the recent changes in consumer behavior." He continued, "We look forward to working together with francesca's® to bring shoppers a superior and unified omnichannel shopping experience."

About francesca's

francesca's® is a specialty retailer which operates a nationwide-chain of boutiques providing customers a unique, fun and personalized shopping experience. The merchandise assortment is a diverse and balanced mix of apparel, jewelry, accessories and gifts. Today, francesca's® operates approximately 701 boutiques in 47 states and the District of Columbia and also serves its customers through francescas.com. For additional information on francesca's®, please visit www.francescas.com.

About Poq

Poq is a Software-as-a-Service app platform that empowers retailers to create highly-effective and fully-customized mobile apps that provide a superior shopping experience. These apps allow retailers to build stronger brands, sell more products, deepen customer loyalty and deliver highly relevant content, communications and rewards. Poq clients include global brands and retailers such as; Belk, Cotton On, SurfStitch, Feelunique, Missguided and Kurt Geiger.

View original content:http://www.prnewswire.com/news-releases/francescas-partners-with-poq-to-develop-mobile-application-301087502.html

SOURCE Francesca’s Holdings Corporation; Poq

FAQ

What is the purpose of the new mobile application for Francesca's Holdings (FRAN)?

The mobile application aims to enhance customer shopping experiences and support Francesca's digital transformation strategy.

When will Francesca's launch its mobile application?

Francesca's plans to launch the iOS app in summer 2020 and the Android app before Black Friday.

Who is partnering with Francesca's to develop the mobile application?

Francesca's is partnering with Poq to develop its mobile application.

How is Francesca's adapting to changes in consumer behavior?

Francesca's is adapting by focusing on mobile shopping and enhancing its e-commerce capabilities.

What features will the Francesca's mobile app include?

The app will include improved navigation, an elevated design, and insights into customer engagement.