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OutKick Sees Q3 Growth in Multiplatform Views & Minutes

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OutKick, a national multimedia sports platform owned by FOX , reported significant growth in Q3 2024. The platform achieved 75 million total multiplatform views (up 6% from Q2) and 68 total multiplatform minutes (up 9% from Q2). OutKick's average monthly total digital population reached 11.3 million unique visitors in Q3 2024.

September 2024 saw 23 million total multiplatform views (up 12% year-over-year) and 21 million total multiplatform minutes (up 2% from September 2023). Social media engagement also increased, with 4.1 million social actions in Q3 2024 (up 37% from Q2 and 112% from Q3 2023) and 37 million total video views across Facebook, X, and YouTube.

OutKick, una piattaforma sportiva multimediale nazionale di proprietà di FOX, ha registrato una crescita significativa nel terzo trimestre del 2024. La piattaforma ha raggiunto 75 milioni di visualizzazioni totali su più piattaforme (in aumento del 6% rispetto al secondo trimestre) e 68 milioni di minuti totali su più piattaforme (in aumento del 9% rispetto al secondo trimestre). La popolazione media totale digitale di OutKick ha raggiunto 11,3 milioni di visitatori unici nel terzo trimestre del 2024.

Settembre 2024 ha visto 23 milioni di visualizzazioni totali su più piattaforme (in aumento del 12% rispetto all'anno precedente) e 21 milioni di minuti totali su più piattaforme (in aumento del 2% rispetto a settembre 2023). Anche l'engagement sui social media è aumentato, con 4,1 milioni di azioni social nel terzo trimestre del 2024 (in aumento del 37% rispetto al secondo trimestre e del 112% rispetto al terzo trimestre 2023) e 37 milioni di visualizzazioni video totali su Facebook, X e YouTube.

OutKick, una plataforma deportiva multimedia nacional de propiedad de FOX, reportó un crecimiento significativo en el tercer trimestre de 2024. La plataforma logró 75 millones de vistas totales en múltiples plataformas (un aumento del 6% con respecto al segundo trimestre) y 68 millones de minutos totales en múltiples plataformas (un aumento del 9% con respecto al segundo trimestre). La población digital mensual promedio de OutKick alcanzó 11,3 millones de visitantes únicos en el tercer trimestre de 2024.

Septiembre de 2024 vio 23 millones de vistas totales en múltiples plataformas (un aumento del 12% en comparación con el año anterior) y 21 millones de minutos totales en múltiples plataformas (un aumento del 2% con respecto a septiembre de 2023). También aumentó el compromiso en redes sociales, con 4,1 millones de acciones sociales en el tercer trimestre de 2024 (un aumento del 37% con respecto al segundo trimestre y del 112% con respecto al tercer trimestre de 2023) y 37 millones de vistas de videos totales en Facebook, X y YouTube.

OutKick는 FOX가 소유한 전국 멀티미디어 스포츠 플랫폼으로, 2024년 3분기에 큰 성장을 기록했습니다. 이 플랫폼은 7500만 개의 멀티 플랫폼 총 조회수를 달성했으며(2분기 대비 6% 증가) 6800만 분의 멀티 플랫폼 총 시청 시간을 기록했습니다(2분기 대비 9% 증가). OutKick의 평균 월 디지털 방문자는 2024년 3분기에 1130만 명의 고유 방문자에 도달했습니다.

2024년 9월에는 2300만 개의 멀티 플랫폼 총 조회수를 기록했으며(전년 동기 대비 12% 증가) 2100만 분의 멀티 플랫폼 총 시청 시간을 기록했습니다(2023년 9월 대비 2% 증가). 소셜 미디어 참여도 증가하여, 2024년 3분기에는 410만의 소셜 액션이 발생했습니다(2분기 대비 37% 증가 및 2023년 3분기 대비 112% 증가) 그리고 3700만 개의 총 비디오 조회수가 Facebook, X, YouTube에서 발생했습니다.

OutKick, une plateforme sportive multimédia nationale appartenant à FOX, a connu une croissance significative au troisième trimestre 2024. La plateforme a enregistré 75 millions de vues totales multiplateformes (en hausse de 6% par rapport au deuxième trimestre) et 68 millions de minutes totales multiplateformes (en hausse de 9% par rapport au deuxième trimestre). La population numérique mensuelle moyenne d'OutKick a atteint 11,3 millions de visiteurs uniques au troisième trimestre 2024.

Septembre 2024 a vu 23 millions de vues totales multiplateformes (en hausse de 12% d'une année sur l'autre) et 21 millions de minutes totales multiplateformes (en hausse de 2% par rapport à septembre 2023). L'engagement sur les réseaux sociaux a également augmenté, avec 4,1 millions d'actions sociales au troisième trimestre 2024 (en hausse de 37% par rapport au deuxième trimestre et de 112% par rapport au troisième trimestre 2023) et 37 millions de vues vidéo totales sur Facebook, X et YouTube.

OutKick, eine nationale Multimedia-Sportplattform im Besitz von FOX, berichtete von einem signifikanten Wachstum im 3. Quartal 2024. Die Plattform erreichte 75 Millionen Gesamtansichten über mehrere Plattformen (ein Anstieg von 6% im Vergleich zum 2. Quartal) und 68 Millionen Gesamtminuten über mehrere Plattformen (ein Anstieg von 9% im Vergleich zum 2. Quartal). Die durchschnittliche monatliche digitale Nutzerzahl von OutKick erreichte 11,3 Millionen eindeutige Besucher im 3. Quartal 2024.

Im September 2024 wurden 23 Millionen Gesamtansichten über mehrere Plattformen verzeichnet (ein Anstieg von 12% im Jahresvergleich) und 21 Millionen Gesamtminuten über mehrere Plattformen (ein Anstieg von 2% im Vergleich zu September 2023). Auch das Engagement in den sozialen Medien nahm zu, mit 4,1 Millionen sozialen Interaktionen im 3. Quartal 2024 (ein Anstieg von 37% im Vergleich zum 2. Quartal und von 112% im Vergleich zum 3. Quartal 2023) und 37 Millionen Gesamtansichten von Videos auf Facebook, X und YouTube.

Positive
  • Total multiplatform views increased by 6% to 75 million in Q3 2024 compared to Q2 2024
  • Total multiplatform minutes grew by 9% to 68 million in Q3 2024 versus Q2 2024
  • September 2024 saw a 12% year-over-year increase in total multiplatform views
  • Social media engagement increased by 37% in Q3 2024 compared to Q2 2024
  • Video views on social platforms reached 37 million in Q3 2024
Negative
  • None.

NEW YORK--(BUSINESS WIRE)-- National multimedia sports platform OutKick saw continued growth in Q3 of 2024 with 75 million total multiplatform views, up 6% versus Q2 of 2024 and 68 total multiplatform minutes, up 9% versus Q2 of 2024, according to Comscore. The platform also had an average monthly total digital population of 11.3 million multiplatform unique visitors in Q3 of 2024.

Additionally, September 2024 finished with 23 million total multiplatform views, up 12% year over year, 21 million total multiplatform minutes, up 2% versus September 2023, and 15.6 million total digital population multiplatform unique visitors, according to Comscore

On Facebook, X (formerly Twitter), and Instagram, OutKick in Q3 of 2024 saw over 4.1 million social actions, up 37% versus Q2 of 2024 and 112% versus Q3 of 2023, and over 37 million total video views on Facebook, X, and YouTube, according to Shareablee.

*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities.

*Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile, Total Audience, Custom-Defined List Including CBS Sports, ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com, DEADSPIN.com, BARSTOOLSPORTS.com, and NY Post Sports, February 2023 – February 2024 U.S. **Source: Comscore Social, Metrics & Trends, Facebook, X YouTube, February 2024, Report Date: 02/15/2024.

About OutKick

OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.

OutKick Press Contact:

Brian Karpas

212-301-9966

brian.karpas@outkick.com

Source: OutKick

FAQ

What was OutKick's total multiplatform view count in Q3 2024?

OutKick reported 75 million total multiplatform views in Q3 2024, which was a 6% increase compared to Q2 2024.

How much did OutKick's social media engagement grow in Q3 2024?

OutKick's social media engagement grew significantly, with 4.1 million social actions in Q3 2024, representing a 37% increase from Q2 2024 and a 112% increase from Q3 2023.

What was OutKick's average monthly unique visitor count in Q3 2024?

OutKick had an average monthly total digital population of 11.3 million multiplatform unique visitors in Q3 2024.

How did OutKick's performance in September 2024 compare to the previous year?

In September 2024, OutKick achieved 23 million total multiplatform views (up 12% year-over-year) and 21 million total multiplatform minutes (up 2% compared to September 2023).

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