OutKick Sees Month Over Month Growth in Unique Visitors

Rhea-AI Summary

OutKick, a national multimedia sports platform owned by FOX , reported a 3% increase in unique visitors in May 2024, reaching 5.5 million. This marks the second highest month-over-month growth compared to its competitors. Additionally, OutKick saw 23 million total multiplatform views and 20 million total multiplatform minutes. The platform also experienced a 6% increase in video views across Facebook, X (formerly Twitter), and YouTube, totaling over 11.1 million views. Social actions across Facebook, X, and Instagram exceeded 912,000 in May 2024.

Positive

• OutKick saw a 3% increase in unique visitors in May 2024, reaching 5.5 million.
• The platform recorded 23 million total multiplatform views and 20 million total multiplatform minutes.
• Video views on Facebook, X, and YouTube increased by 6%, totaling over 11.1 million.
• Social actions on Facebook, X, and Instagram exceeded 912,000.

Negative

• None.

NEW YORK--(BUSINESS WIRE)-- National multimedia sports platform OutKick finished May 2024 with 5.5 million total desktop and mobile unique visitors, up 3% versus April 2024, which is the second highest month over month growth compared to its custom competitive set.** The platform also saw 23 million total multiplatform views and 20 million total multiplatform minutes, according to Comscore.

In commenting on the digital performance, Senior Vice President and Managing Editor Gary Schreier said, “OutKick’s approach to content continues to be fearless and unique in the sports media landscape. This is highlighted by our growth month over month and being the leaders in driving the national conversation around a variety of hot topics.”

On Facebook, X (formerly Twitter), and Instagram, OutKick saw over 912K total social actions in May 2024, and over 11.1 million video views on Facebook, X, and YouTube, up 6% versus the prior month, according to Shareablee.

*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities.

**Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile, Total Audience, Custom-Defined List Including CBS Sports, ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com, DEADSPIN.com, BARSTOOLSPORTS.com, and NY Post Sports, February 2023 – February 2024 U.S. **Source: Comscore Social, Metrics & Trends, Facebook, X YouTube, February 2024, Report Date: 02/15/2024.

About OutKick
OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240619428380/en/

OutKick Press Contact:

Brian Karpas

212-301-9966

brian.karpas@outkick.com

Source: OutKick

FAQ

How many unique visitors did OutKick have in May 2024?

OutKick had 5.5 million unique visitors in May 2024.

What was the month-over-month growth percentage for OutKick's unique visitors in May 2024?

OutKick experienced a 3% month-over-month growth in unique visitors in May 2024.

How many total multiplatform views did OutKick achieve in May 2024?

OutKick achieved 23 million total multiplatform views in May 2024.

What was the total number of multiplatform minutes recorded by OutKick in May 2024?

OutKick recorded 20 million total multiplatform minutes in May 2024.

How much did video views increase for OutKick on Facebook, X, and YouTube in May 2024?

Video views for OutKick on Facebook, X, and YouTube increased by 6% in May 2024.