OutKick Finishes Q4 2024 With Highest Growth Among Competitive Set Versus the Prior Year Quarter
OutKick, FOX 's sports multimedia platform, reported significant growth in Q4 2024 compared to Q4 2023. The platform achieved 7.8 million average monthly desktop and mobile unique visitors (up 28%), 97 million total multiplatform views (up 33%), and 91 million total multiplatform minutes (up 25%).
Social media performance showed strong momentum with 5.1 million social actions (up 25% vs. previous quarter) and 48.3 million total video views across Facebook, X, and YouTube (up 25% vs. previous quarter). The platform has expanded its influence by featuring prominent sports media personalities like Charles Barkley, Dan Patrick, Bob Costas, and Stephen A Smith, while focusing on sports, culture, entertainment, and politics coverage.
OutKick, la piattaforma multimediale sportiva di FOX, ha riportato una crescita significativa nel quarto trimestre del 2024 rispetto al quarto trimestre del 2023. La piattaforma ha raggiunto 7,8 milioni di visitatori unici medi mensili su desktop e mobile (in aumento del 28%), 97 milioni di visualizzazioni totali su più piattaforme (in aumento del 33%) e 91 milioni di minuti totali su più piattaforme (in aumento del 25%).
Le prestazioni sui social media hanno mostrato un forte slancio con 5,1 milioni di azioni sociali (in aumento del 25% rispetto al trimestre precedente) e 48,3 milioni di visualizzazioni totali di video su Facebook, X e YouTube (in aumento del 25% rispetto al trimestre precedente). La piattaforma ha ampliato la sua influenza presentando personalità di spicco dei media sportivi come Charles Barkley, Dan Patrick, Bob Costas e Stephen A Smith, concentrandosi sulla copertura di sport, cultura, intrattenimento e politica.
OutKick, la plataforma multimedia deportiva de FOX, reportó un crecimiento significativo en el cuarto trimestre de 2024 en comparación con el cuarto trimestre de 2023. La plataforma alcanzó 7.8 millones de visitantes únicos mensuales en escritorio y móvil (un aumento del 28%), 97 millones de visualizaciones totales en múltiples plataformas (un aumento del 33%) y 91 millones de minutos totales en múltiples plataformas (un aumento del 25%).
El rendimiento en redes sociales mostró un fuerte impulso con 5.1 millones de acciones sociales (un aumento del 25% frente al trimestre anterior) y 48.3 millones de visualizaciones totales de videos en Facebook, X y YouTube (un aumento del 25% frente al trimestre anterior). La plataforma ha ampliado su influencia destacando a personalidades prominentes de los medios deportivos como Charles Barkley, Dan Patrick, Bob Costas y Stephen A Smith, mientras se enfoca en la cobertura de deportes, cultura, entretenimiento y política.
OutKick, FOX의 스포츠 멀티미디어 플랫폼, 는 2024년 4분기에 2023년 4분기와 비교하여 significant한 성장을 보고했습니다. 이 플랫폼은 780만 명의 월 평균 데스크탑 및 모바일 고유 방문자 (28% 증가), 9,700만 개의 총 멀티 플랫폼 조회수 (33% 증가), 9,100만 개의 총 멀티 플랫폼 분 (25% 증가)을 달성했습니다.
소셜 미디어 성과는 510만 개의 소셜 액션 (이전 분기 대비 25% 증가)와 4,830만 개의 총 비디오 조회수를 기록하며 강한 탄력을 보였습니다. 이 플랫폼은 Charles Barkley, Dan Patrick, Bob Costas, Stephen A Smith와 같은 저명한 스포츠 미디어 인사들을 소개하여 스포츠, 문화, 오락 및 정치 보도에 집중하고 있습니다.
OutKick, la plateforme multimédia sportive de FOX, a annoncé une croissance significative au quatrième trimestre 2024 par rapport au quatrième trimestre 2023. La plateforme a atteint 7,8 millions de visiteurs uniques moyens mensuels sur desktop et mobile (en hausse de 28 %), 97 millions de vues totales multiplateformes (en hausse de 33 %) et 91 millions de minutes totales multiplateformes (en hausse de 25 %).
Les performances sur les réseaux sociaux ont montré un élan fort avec 5,1 millions d'actions sociales (en hausse de 25 % par rapport au trimestre précédent) et 48,3 millions de vues totales de vidéos sur Facebook, X et YouTube (en hausse de 25 % par rapport au trimestre précédent). La plateforme a élargi son influence en mettant en avant des personnalités médiatiques sportives de premier plan telles que Charles Barkley, Dan Patrick, Bob Costas et Stephen A Smith, en se concentrant sur la couverture du sport, de la culture, du divertissement et de la politique.
OutKick, die Sports-Multimedia-Plattform von FOX, berichtete von einem signifikanten Wachstum im vierten Quartal 2024 im Vergleich zum vierten Quartal 2023. Die Plattform erreichte 7,8 Millionen durchschnittliche monatliche einzigartige Besucher auf Desktop und Mobilgeräten (ein Anstieg von 28%), 97 Millionen Gesamtansichten auf mehreren Plattformen (ein Anstieg von 33%) und 91 Millionen Gesamtminuten auf mehreren Plattformen (ein Anstieg von 25%).
Die Performance in sozialen Medien zeigte starke Dynamik mit 5,1 Millionen sozialen Aktionen (ein Anstieg von 25% im Vergleich zum vorherigen Quartal) und 48,3 Millionen Gesamtvideoviews auf Facebook, X und YouTube (ein Anstieg von 25% im Vergleich zum vorherigen Quartal). Die Plattform hat ihren Einfluss ausgeweitet, indem sie prominente Sportmedienpersönlichkeiten wie Charles Barkley, Dan Patrick, Bob Costas und Stephen A Smith vorgestellt hat, und konzentriert sich dabei auf die Berichterstattung über Sport, Kultur, Unterhaltung und Politik.
- 28% YoY growth in monthly unique visitors to 7.8M
- 33% YoY increase in total multiplatform views to 97M
- 25% QoQ growth in social media actions to 5.1M
- 25% QoQ increase in video views to 48.3M
- Addition of high-profile sports media personalities
- None.
Insights
OutKick's Q4 2024 performance metrics reveal impressive growth trajectories, with 28% increase in unique visitors, 33% rise in multiplatform views and 25% growth in engagement minutes year-over-year. However, these metrics require context - while the percentage growth is substantial, the absolute numbers (
The platform's strategic pivot to blend sports coverage with cultural and political commentary represents a calculated market positioning move. By targeting the intersection of sports and sociopolitical discourse, OutKick is carving out a distinctive niche in an increasingly commoditized sports media landscape. The addition of high-profile personalities like Charles Barkley and Stephen A. Smith enhances content credibility and audience draw.
For FOX investors, OutKick's growth metrics suggest promising momentum in digital media diversification, though its revenue contribution likely remains modest relative to FOX's broader portfolio. The platform's expanding social media engagement (25% quarterly growth in social actions) indicates effective audience monetization potential through enhanced ad inventory and sponsored content opportunities.
The digital performance metrics showcase OutKick's successful execution of a cross-platform content strategy. The 25% increase in video views across Facebook, X and YouTube is particularly noteworthy, as video content typically commands premium advertising rates and drives higher user engagement.
The platform's content diversification beyond pure sports coverage into cultural commentary reflects an astute understanding of evolving media consumption patterns. This broader editorial scope helps insulate against seasonal sports viewership fluctuations while capturing audiences during off-peak sporting periods.
However, investor enthusiasm should be tempered by considering the competitive landscape. Despite strong growth percentages, OutKick's absolute reach metrics suggest it remains a challenger brand in the sports media ecosystem. The platform's differentiated editorial voice and high-profile talent acquisitions indicate potential for continued growth, but achieving scale comparable to category leaders will require sustained investment and execution excellence.
In commenting on the digital performance, Senior Vice President and Managing Editor Gary Schreier said, “OutKick’s growth comes from having common sense and authenticity across our platform. This has been the foundation of OutKick and has generated an increased demand for our content as other sports sites are afraid to speak their minds.”
OutKick continues to establish itself as not only a primary destination for sports fans, but also for viewers who are seeking unfiltered conversations about culture, entertainment, and politics. Over the last year the platform has seen sports media influencers join a variety of our key programs including Charles Barkley, Dan Patrick, Bob Costas and Stephen A Smith. OutKick has also been at the forefront of highlighting significant stories across the NFL and college football, and driving news where sports and politics intersect, such as the transgender moment in sport.
On Facebook, X (formerly Twitter), and Instagram, OutKick in Q4 saw over 5.1 million social actions, up
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities.
*Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile, Total Audience, Custom-Defined List Including CBS Sports, ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com, DEADSPIN.com, BARSTOOLSPORTS.com, and NY Post Sports, October 2023 – November 2024 U.S. **Source: Comscore Social, Metrics & Trends, Facebook, Instagram, X YouTube, November 2024, Report Date: 1/17/2025.
About OutKick
OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.
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OutKick Press Contact:
Brian Karpas
212-301-9966
brian.karpas@outkick.com
Source: OutKick
FAQ
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