OutKick Exceeds 20 Million Views and Minutes in April 2024
OutKick, a national multimedia sports platform owned by FOX, reported significant growth in April 2024 with 24 million total multiplatform views and 22 million total multiplatform minutes.
The platform also attracted over 5.3 million unique visitors, according to Comscore data. On social media, OutKick achieved over 930K total social actions and 8.8 million video views across Facebook, X (formerly Twitter), and YouTube.
Additionally, the show 'Tomi Lahren is Fearless' will now air live every weekday at 1 PM/ET on OutKick.com, instead of its previous schedule of three days a week at 7 PM/ET.
- 24 million total multiplatform views in April 2024.
- 22 million total multiplatform minutes in April 2024.
- 5.3 million unique visitors in April 2024, as per Comscore.
- 930K total social actions on Facebook, X, and Instagram.
- 8.8 million video views on Facebook, X, and YouTube.
- Expansion of the show 'Tomi Lahren is Fearless' to daily live broadcasts.
- No specific financials provided to assess revenue impact.
- Lack of detailed information on user engagement quality.
- Unclear if the increase in social actions translated to revenue growth.
In commenting on the digital performance, Senior Vice President and Managing Editor Gary Schreier said, “OutKick continues to be authentic, unfiltered and driven by common sense. We continue to feature topics that most sports sites refuse to cover. Our ability to stand out amongst the rest of the industry is reflected positively by the strength of our numbers every month.”
On Facebook, X (formerly Twitter), and Instagram, OutKick saw over 930K total social actions in April 2024, and over 8.8 million video views on Facebook, X, and YouTube, according to Shareablee.
OutKick’s April 2024 Comscore numbers come on the heels of the platform announcing that Tomi Lahren is Fearless will now run live every weekday at 1 PM/ET on OutKick.com. The show previously ran three days a week at 7 PM/ET.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities.
*Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile, Total Audience, Custom-Defined List Including CBS Sports, ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com, DEADSPIN.com, BARSTOOLSPORTS.com, and NY Post Sports, February 2023 – February 2024 U.S. **Source: Comscore Social, Metrics & Trends, Facebook, X YouTube, February 2024, Report Date: 02/15/2024.
About OutKick
OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240521718032/en/
OutKick Press Contact:
Brian Karpas
212-301-9966
brian.karpas@outkick.com
Source: OutKick
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