OutKick Delivers Strong Year Over Year Growth in August 2024
OutKick, a national multimedia sports platform owned by FOX , reported significant growth in August 2024. The platform saw an 8% year-over-year increase in unique visitors, reaching 5.6 million. Total multiplatform views rose by 39% to 26 million, while total multiplatform minutes increased by 19% to 23 million. Social media engagement also surged, with 1.6 million social actions across Facebook, X (formerly Twitter), and Instagram, marking a 90% increase from the previous month and a 204% year-over-year growth. Video views on these platforms, including YouTube, reached 11.1 million. OutKick, founded by Clay Travis, focuses on sports, sports culture, pop culture, and news content.
OutKick, una piattaforma sportiva multimediale nazionale di proprietà di FOX, ha registrato una crescita significativa ad agosto 2024. La piattaforma ha visto un incremento dell'8% rispetto all'anno precedente nel numero di visitatori unici, raggiungendo 5,6 milioni. Le visualizzazioni totali su più piattaforme sono aumentate del 39%, arrivando a 26 milioni, mentre i minuti totali di visualizzazione su più piattaforme sono aumentati del 19%, arrivando a 23 milioni. Anche il coinvolgimento sui social media è aumentato notevolmente, con 1,6 milioni di azioni sociali su Facebook, X (ex Twitter) e Instagram, segnando un aumento del 90% rispetto al mese precedente e un aumento del 204% rispetto all'anno precedente. Le visualizzazioni video su queste piattaforme, inclusa YouTube, hanno raggiunto 11,1 milioni. OutKick, fondata da Clay Travis, si concentra su sport, cultura sportiva, cultura pop e contenuti di notizie.
OutKick, una plataforma deportiva multimedia nacional propiedad de FOX, reportó un crecimiento significativo en agosto de 2024. La plataforma vio un aumento del 8% interanual en visitantes únicos, alcanzando los 5,6 millones. Las vistas totales multiplataforma aumentaron un 39% hasta 26 millones, mientras que los minutos totales en múltiples plataformas aumentaron un 19% hasta 23 millones. Además, el compromiso en redes sociales también se disparó, con 1,6 millones de acciones sociales en Facebook, X (anteriormente Twitter) e Instagram, marcando un aumento del 90% con respecto al mes anterior y un 204% de crecimiento interanual. Las visualizaciones de videos en estas plataformas, incluyendo YouTube, alcanzaron 11,1 millones. OutKick, fundada por Clay Travis, se centra en deportes, cultura deportiva, cultura pop y contenido de noticias.
OutKick은 FOX가 소유한 국가 멀티미디어 스포츠 플랫폼으로, 2024년 8월에 상당한 성장을 보고했습니다. 이 플랫폼은 고유 방문자 수에서 전년 대비 8% 증가를 기록하며 560만에 도달했습니다. 총 멀티 플랫폼 조회 수는 39% 증가하여 2,600만에 이르렀고, 총 멀티 플랫폼 시청 시간도 19% 증가하여 2,300만에 달했습니다. 소셜 미디어 참여도 급증하여, Facebook, X(구 Twitter), Instagram에서 160만 건의 소셜 액션이 발생했으며, 이는 전월 대비 90% 증가한 수치이고, 전년 대비 204% 성장을 나타냅니다. YouTube를 포함한 이러한 플랫폼에서의 비디오 조회 수는 1,110만 회에 달했습니다. OutKick은 Clay Travis가 설립했으며 스포츠, 스포츠 문화, 대중 문화 및 뉴스 콘텐츠에 중점을 둡니다.
OutKick, une plateforme multimédia sportive nationale détenue par FOX, a connu une croissance significative en août 2024. La plateforme a enregistré une augmentation de 8% par rapport à l'année précédente du nombre de visiteurs uniques, atteignant 5,6 millions. Le nombre total de vues sur plusieurs plateformes a augmenté de 39% pour atteindre 26 millions, tandis que le total des minutes de visionnage sur plusieurs plateformes a augmenté de 19% pour atteindre 23 millions. L'engagement sur les réseaux sociaux a également bondi, avec 1,6 million d'actions sociales sur Facebook, X (anciennement Twitter) et Instagram, marquant une augmentation de 90% par rapport au mois précédent et une croissance de 204% par rapport à l'année précédente. Les vues de vidéos sur ces plateformes, y compris YouTube, ont atteint 11,1 millions. OutKick, fondée par Clay Travis, se concentre sur le sport, la culture sportive, la culture pop et les contenus d'actualité.
OutKick, eine nationale Multimedia-Sportplattform im Besitz von FOX, berichtete im August 2024 von einem signifikanten Wachstum. Die Plattform verzeichnete einen Jahreszuwachs von 8% bei einzigartigen Besuchern und erreichte 5,6 Millionen. Die Gesamtzahl der Aufrufe auf mehreren Plattformen stieg um 39% auf 26 Millionen, während die Gesamtzeit auf mehreren Plattformen um 19% auf 23 Millionen zunahm. Auch das Engagement in sozialen Medien stieg stark an, mit 1,6 Millionen sozialen Aktionen auf Facebook, X (ehemals Twitter) und Instagram, was einen Anstieg von 90% im Vergleich zum Vormonat und ein Wachstum von 204% im Jahresvergleich markiert. Die Videoaufrufe auf diesen Plattformen, einschließlich YouTube, erreichten 11,1 Millionen. OutKick, gegründet von Clay Travis, konzentriert sich auf Sport, Sportkultur, Popkultur und Nachrichteninhalte.
- 8% year-over-year increase in unique visitors to 5.6 million
- 39% year-over-year growth in total multiplatform views to 26 million
- 19% year-over-year increase in total multiplatform minutes to 23 million
- 204% year-over-year growth in social media actions
- 90% month-over-month increase in social media actions to 1.6 million
- 11.1 million video views across Facebook, X, and YouTube
- None.
On Facebook, X (formerly Twitter), and Instagram, OutKick saw over 1.6 million social actions, up
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities.
*Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile, Total Audience, Custom-Defined List Including CBS Sports, ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com, DEADSPIN.com, BARSTOOLSPORTS.com, and NY Post Sports, February 2023 – February 2024 U.S. **Source: Comscore Social, Metrics & Trends, Facebook, X YouTube, February 2024, Report Date: 02/15/2024.
About OutKick
OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240918629461/en/
OutKick Press Contact:
Brian Karpas
212-301-9966
brian.karpas@outkick.com
Source: OutKick
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