FOX News Media to Launch New One-Hour Spanish-Language Program Entitled FOX Noticias on FOX Deportes Beginning October 15

Rhea-AI Summary

FOX News Media is launching a new Spanish-language program, FOX Noticias, on FOX Deportes starting October 15th. The one-hour daily show, hosted by Rachel Campos-Duffy, will air weekdays at 4 PM/ET and focus on issues impacting the Hispanic community. Additionally, FOX News Digital is introducing a Spanish version of FOXNews.com, available at Noticias.FOXNews.com.

FOX News ranks as the top destination in cable news among Hispanic viewers, with 36% of the Hispanic cable news total viewing share. The network showed significant growth in Hispanic viewership, up 65% in total day viewers and 114% in the 25-54 demographic during the most recent quarter.

FOX Noticias will cover major news in politics, economy, immigration, and cultural trends, featuring interviews and sports highlights. The content will be available across various platforms, including FOX Nation, YouTube, and social media.

Positive

• Launch of new Spanish-language program FOX Noticias, expanding audience reach
• FOX News ranks as top cable news destination among Hispanic viewers
• 65% growth in total day Hispanic viewers and 114% growth in 25-54 demographic
• 36% share of Hispanic cable news total viewing
• Multi-platform distribution strategy for FOX Noticias content

Negative

• None.

Insights

Media Analyst

FOX News Media's launch of FOX Noticias and a Spanish version of FOXNews.com is a strategic move to capitalize on the growing Hispanic audience in the U.S. This expansion could potentially increase FOX's market share and advertising revenue in the lucrative Spanish-language media market.

Key points to consider:

• FOX News already leads in Hispanic viewership among cable news networks, with 36% of the total viewing share.
• The Hispanic population represents nearly 20% of the U.S. population and is a rapidly growing demographic.
• The new program will air on FOX Deportes, leveraging an existing Spanish-language platform.
• Multi-platform distribution (TV, digital, podcast, social media) maximizes reach and engagement potential.

While this move could strengthen FOX's position in the Hispanic market, the impact on overall revenue may be in the short term. The true test will be in the long-term audience growth and advertiser interest in this new offering.

Political Analyst

The launch of FOX Noticias is a significant development in the political media landscape, particularly as we approach the 2024 election cycle. This move by FOX News Media could have several implications:

• Increased influence on Hispanic voters, a important and growing electoral demographic.
• Potential to shape political narratives within the Hispanic community.
• Diversification of political perspectives in Spanish-language media.

The timing of this launch, coupled with FOX News' existing lead in Hispanic viewership, suggests a strategic effort to solidify and expand its influence among Hispanic voters. This could have ripple effects on political campaigns and their media strategies, potentially altering the dynamics of future elections.

However, the success of this initiative will depend on how well FOX Noticias resonates with its target audience and navigates the complex political landscape of the Hispanic community.

Ahead of Premiere, FOX News Digital to Launch Spanish Version of FOXNews.com Beginning Today

NEW YORK--(BUSINESS WIRE)-- FOX News Media will launch a new daily one-hour Spanish-language program entitled FOX Noticias that spotlights issues impacting the Hispanic community beginning October 15^th, announced FOX News Senior Vice President John Sylvester. FOX & Friends Weekend co-host Rachel Campos-Duffy will helm the program which will air weekdays at 4 PM/ET on the country’s first and longest running Spanish-language sports network, FOX Deportes, and will also be available in podcast form via FOX News Audio.

Ahead of the debut, FOX News Digital will launch a Spanish-language version of the FOXNews.com website beginning today which will be machine translated. The site will feature breaking news reporting and signature commentary for the Hispanic audience which can be found at Noticias.FOXNews.com.

FOX News ranks as the top destination in cable news among Hispanic viewers with the most politically diverse audience in cable news, according to Nielsen Media Research. Notably, FOX News was the number one cable network with Hispanic viewers on a total day 24-hour basis as well as during primetime during the third quarter of 2024. Overall, the network delivers 36% of the Hispanic cable news total viewing share and 45% of the 25-54 demographic. The network also showed the most growth in Hispanic viewership for the most recent quarter, up 65% in total day viewers and 114% in the demographic.

In making the announcement, Sylvester said, “As the leading cable news provider among Hispanic viewers with one of the most diverse audiences in cable news, we are proud to deliver new headline-driven content that focuses on the issues impacting the Hispanic community.”

Campos-Duffy added, “I am beyond grateful for the opportunity to host FOX Noticias. As the fastest growing electorate, accounting for nearly 20% of the population, the Hispanic American community is thriving, and I am proud to bring a new show that breaks down the news of the day with a focus on the kitchen table issues that matter most to our community.”

FOX Noticias will spotlight the major news in politics, the economy, immigration, and cultural trends as well as commentary, while the digital version of Fox Noticias will keep Hispanic readers up to speed on breaking and trending news. The show’s debut week includes an interview with the newly elected President of Panama, José Raúl Mulino.

Additionally, FOX Noticias will feature must-see highlights of the major sports matchups of the day from the award-winning FOX Deportes team.

FOX Noticias will also be made available on Noticias.FOXNews.com, FOX Nation, FOX Noticias’ YouTube page, as well as through social clips on Instagram, Facebook, X, TikTok, and Snapchat. The show will be featured on the FOX Sports App as well as on FOXDeportes.com.

As one of the most prominent Hispanic women in cable news, Campos-Duffy co-hosts the weekend version of the highest rated morning show in cable alongside Pete Hegseth and Will Cain. In addition to her role on FOX & Friends Weekend, Campos-Duffy has also partnered with her husband, FOX Business host Sean Duffy for a weekly podcast From the Kitchen Table on FOX News Audio, and together authored the New York Times bestseller “All American Christmas” for FOX News Books.

Her advocacy work has included serving as the national spokesperson for The LIBRE Initiative, a non-profit group that advocates for the economic empowerment of Hispanics through limited government, entrepreneurship, and self-reliance. She also served on the governor of Wisconsin's board for Women and Families, which advised the governor and state on policies to help lift families out of poverty.

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer streaming services FOX Nation and FOX News International and the free ad-supported television service FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for more than 22 consecutive years, while FBN is the top business channel on cable. Owned by Fox Corporation, FOX News Media reaches nearly 200 million people each month.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241008213258/en/

FOX News Media Contact:

Jessica Ketner: 212.301.3976 or Jessica.Ketner@FOX.com

Source: FOX News Media

FAQ

When will FOX Noticias premiere on FOX Deportes?

FOX Noticias will premiere on FOX Deportes on October 15th, airing weekdays at 4 PM/ET.

Who will host the new FOX Noticias program?

Rachel Campos-Duffy, co-host of FOX & Friends Weekend, will host the new FOX Noticias program.

What is FOX News' market share among Hispanic cable news viewers?

FOX News delivers 36% of the Hispanic cable news total viewing share and 45% of the 25-54 demographic.

How has FOX News' Hispanic viewership grown recently?

FOX News showed 65% growth in total day Hispanic viewers and 114% growth in the 25-54 demographic during the most recent quarter.

Where can viewers access the Spanish-language version of FOXNews.com?

The Spanish-language version of FOXNews.com can be accessed at Noticias.FOXNews.com.