FOX News Digital Sees Best Month With Multiplatform Views and Minutes Since January 2021

Rhea-AI Summary

FOX News Digital achieved its best month since January 2021 in July 2024, leading as the top news brand with 3.9 billion multiplatform minutes and 1.9 billion multiplatform views. The platform saw double-digit growth across all key performance indicators compared to the previous month and year. FOX News was the most engaged brand on social media with 42 million total interactions, a 39% year-over-year increase. FOXBusiness.com outperformed CNN Business and Bloomberg.com in multiplatform views. Compared to major competitors CNN.com and NYTimes.com, FOX News Digital showed significant growth in total views, minutes, and unique visitors.

Positive

• FOX News Digital achieved its best performance since January 2021 in multiplatform minutes and views
• Double-digit growth across all key performance indicators compared to previous month and year
• Led as the top news brand with 3.9 billion multiplatform minutes and 1.9 billion multiplatform views
• Most engaged brand on social media with 42 million total interactions, 39% year-over-year increase
• FOXBusiness.com outperformed CNN Business for 28 straight months and Bloomberg.com for 39 consecutive months in multiplatform views
• FOX Business' videos on YouTube were the most viewed among business news competitors for 31 straight months

Negative

• None.

Insights

Media Analyst

FOX News Digital's impressive performance in July marks a significant milestone in the digital news landscape. With 3.9 billion total multiplatform minutes and 1.9 billion total multiplatform views, FOX has demonstrated its ability to capture and retain audience attention in a highly competitive market. The 43% year-over-year increase in unique visitors is particularly noteworthy, indicating strong growth in their user base.

However, it's important to note that while FOX leads in total views and minutes, CNN still maintains a higher number of unique visitors. This suggests that FOX has a more engaged audience, spending more time on the platform, while CNN attracts a broader but potentially less engaged user base. The digital news industry is evolving rapidly and these metrics reflect changing consumption patterns that could influence advertising revenues and content strategies moving forward.

Digital Marketing Specialist

FOX News Digital's social media engagement is a standout feature of their July performance. With 42 million total social interactions and a 39% year-over-year increase, FOX is effectively leveraging social platforms to amplify its reach. The 341.2 million YouTube views are particularly impressive, showcasing the power of video content in today's digital ecosystem.

These figures suggest that FOX has successfully adapted its content strategy to meet the demands of social media audiences. The substantial growth in engagement across platforms like Facebook, Instagram and X (formerly Twitter) indicates a well-executed multi-channel approach. For advertisers and marketers, this level of engagement presents valuable opportunities for targeted campaigns and sponsored content, potentially driving higher ad revenues for FOX News Digital.

Business Analyst

FOXBusiness.com's consistent outperformance of competitors like CNN Business and Bloomberg.com is a testament to its strong position in the digital business news sector. With 176 million multiplatform views and 266 million multiplatform minutes in July, FOXBusiness.com demonstrates a robust and growing audience base for financial news and analysis.

The 13% month-over-month increase in multiplatform minutes suggests improving user engagement, which is important for ad revenue and subscriber retention. The dominance in YouTube views among business news competitors for 31 consecutive months highlights FOX's successful video content strategy in the financial news space. This consistent performance could translate into increased market share and potentially higher advertising rates, contributing positively to FOX 's overall digital revenue streams.

FOX News Digital Sees Double Digit Growth Compared to Prior Month and Prior Year Across All Key Performance Indicators

NEW YORK--(BUSINESS WIRE)-- FOX News Digital finished July as the top news brand with multiplatform minutes and views while seeing its best month in both categories since January 2021, according to Comscore. FOX News Digital closed out the month reaching 3.9 billion total multiplatform minutes, 1.9 billion total multiplatform views, and 119 million total digital multiplatform unique visitors.* Notably, FOX News Digital saw double digit gains compared to the prior month and prior year in all categories. Additionally, FOX News Mobile App reached 6.5 million unique visitors in July.**

• FOX News was once again the most engaged brand on social media in the competitive set in July, with 42 million total social interactions, marking a 39% gain year-over-year and 59% gain compared to June, according to Emplifi. FOX News drove 13.4 million interactions on Facebook, 25.2 million Instagram interactions and 3.3 million X interactions. On YouTube, FOX News secured 341.2 million video views, making it the most viewed news brand according to Shareablee.****

• FOXBusiness.com drove 176 million multiplatform views in July, surpassing CNN Business for the 28^th straight month and Bloomberg.com for the 39^th consecutive month. Additionally, the business site delivered 266 million multiplatform minutes (up 13% month-over-month) and 26.7 million multiplatform unique visitors.*** FOX Business’ videos on YouTube remained the most viewed among the business news competitive set for the 31st straight month, achieving 73 million views in July, seeing 37% growth month-over-month.*****

JULY 2024 FOX NEWS DIGITAL VS. CNN.COM AND NYTIMES.COM
Multi-Platform Total Views
FOX News Digital – 1,932,000,000 (up 11% vs. July 2023)
CNN.com – 1,329,000,000 (up 23% vs. July 2023)
NYTimes.com – 1,672,000,000 (up 37% vs. July 2023)

Multi-Platform Total Minutes
FOX News Digital – 3,898,000,000 (up 29% vs. July 2023)
CNN.com – 2,260,000,000 (up 35% vs. July 2023)
NYTimes.com – 1,735,000,000 (up 33% vs. July 2023)

Total Digital Multi-Platform Unique Visitors
FOX News Digital – 119,332,000 (up 43% vs. July 2023)
CNN.com – 131,793,000 (up 15% vs. July 2023)
NYTimes.com – 79,627,000 (up 8% vs. July 2023)

*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. Fox News Digital, CBSNews.com, NBCNews.com, WashingtonPost.com, and ABCNews.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors, while brands like CNN.com and NYTimes.com have not opted in. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com, July 2024, U.S.

**Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. Fox News Digital, CBSNews.com, NBCNews.com, WashingtonPost.com, and ABCNews.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors, while brands like CNN.com and NYTimes.com have not opted in. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com, July 2024, U.S. & Comscore Mobile Metrix®, Mobile App Only, [FOX News Mobile App and CNN Mobile App], July 2024, U.S.

***Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. FoxBusiness.com, Yahoo! Finance, CNBC.com, TheStreet.com, Entrepreneur.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors. Custom-Defined List including FoxBusiness.com, Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com, Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money, TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance, July 2024, U.S.

****Source: Comscore Social, PowerRankings, YouTube, July 2024, Report Date: 8/19/2024. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com.

*****Source: Comscore Social, PowerRankings, YouTube, July 2024, Report Date: 8/19/2024. Custom-Defined List including FoxBusiness.com, Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com, Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money, TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance.

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer streaming services FOX Nation and FOX News International and the free ad-supported television service FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for more than 22 consecutive years, while FBN is the top business channel on cable. Owned by Fox Corporation, FOX News Media reaches nearly 200 million people each month.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240819380959/en/

FOX News Media Contact:

Connor Smith: 212-301-3879 or connor.smith@fox.com

Source: FOX News Digital

FAQ

How did FOX News Digital perform in July 2024?

FOX News Digital had its best month since January 2021, leading as the top news brand with 3.9 billion multiplatform minutes and 1.9 billion multiplatform views. It saw double-digit growth across all key performance indicators compared to the previous month and year.

How does FOX News Digital compare to CNN.com and NYTimes.com in July 2024?

FOX News Digital outperformed both CNN.com and NYTimes.com in multiplatform total views (1.93 billion) and minutes (3.89 billion). It had 119.3 million unique visitors, more than NYTimes.com but fewer than CNN.com.

What was FOX News Digital's social media performance in July 2024?

FOX News was the most engaged brand on social media with 42 million total interactions, marking a 39% year-over-year increase and a 59% gain compared to June. It had 13.4 million Facebook interactions, 25.2 million Instagram interactions, and 3.3 million X interactions.

How did FOXBusiness.com perform compared to its competitors in July 2024?

FOXBusiness.com drove 176 million multiplatform views, surpassing CNN Business for the 28th straight month and Bloomberg.com for the 39th consecutive month. It also delivered 266 million multiplatform minutes and 26.7 million unique visitors.