Fobi AI Appoints Bruce Cleland as Vice President of Marketing

Rhea-AI Summary

Fobi AI Inc. appoints Bruce Cleland as VP of Marketing to drive exponential growth and strengthen market presence. Cleland's extensive experience in scaling companies and strategic leadership will benefit Fobi's marketing initiatives.

Fobi welcomes Bruce Cleland as VP of Marketing, prepared to drive exponential growth and elevate market positioning.

VANCOUVER, BC, March 13, 2024 (GLOBE NEWSWIRE) -- Fobi AI Inc. (FOBI:TSXV) (FOBIF:OTCQB) (the “Company” or “Fobi”), an industry leader in harnessing AI and data intelligence to enable digital transformation, is pleased to announce the Company has appointed Bruce Cleland as the Vice President of Marketing. The new addition to the company’s senior management team will further accelerate the company’s growth and strengthen its market presence.

Bruce Cleland is a skilled sales and marketing executive with a proven track record of scaling companies from start-up to market leadership. His expertise lies in positioning companies at the forefront of their industry, preparing marketing teams for rapid expansion, and driving exponential growth. Prior to joining Fobi AI, Bruce served as the Chief Marketing Officer at SNAP Financial, a leading fintech company specializing in home improvement and insurance premium financing. During his tenure, Bruce led market expansion across Canada and into the United States, culminating in a significant increase in revenue from $150M to $650M. His strategic leadership and innovative approach were instrumental in developing and driving the adoption of their industry-leading mobile lending platform, the SNAP app.

Prior to his role at SNAP Financial, Bruce founded Momentum Marketing, where he provided strategic consulting services to startups across various sectors, including edtech, action sports, and online media. He also co-founded Bullseye Communications Group, a marketing agency that catered to SMBs in retail, technology, and sporting goods. Bruce's strategic vision and leadership were instrumental in guiding Bullseye to a successful acquisition by Radiant Communications.

Leveraging his expertise in driving exponential growth and positioning companies for industry leadership, Bruce will be a catalyst for Fobi’s marketing initiatives, propelling the company towards increased success.

Bruce Cleland, VP of Marketing for Fobi, states: “Joining Fobi.ai presents an incredible opportunity to be at the forefront of a transformative time in mobile wallet pass technology. My decision to become part of the Fobi team stems from my profound belief in the company's vision and the groundbreaking technology it brings to the table. This is a pivotal moment in the industry, and Fobi.ai stands out as a beacon of innovation, pioneering in areas that redefine how businesses engage with data to drive decisions and foster meaningful connections.

Fobi grasps the wallet pass experience like no other company. Every organization should be asking themselves, 'What’s our wallet pass strategy?' When you combine Fobi’s technology and mobile wallet pass expertise, we are uniquely positioned to help our partners capitalize on this massive opportunity.”

Rob Anson, CEO of Fobi, states: “I am extremely honored to welcome Bruce to our team. His immense experience and exceptional leadership skills will undoubtedly be a valuable asset to our company.

The timing of Bruce's arrival aligns perfectly with the anticipated growth of our organization and the abundance of new opportunities that lie ahead.

Bruce's presence will greatly benefit our young marketing team, as he will provide invaluable mentorship. Together, we will refine our messaging and elevate our go-to-market positioning to align with our latest venture into the healthcare, sports, and entertainment sectors.”

This press release is available on the Fobi website.

To download the Fobi Investor Experience Wallet Pass to get enhanced access to investor information about Fobi, please visit our Investor Experience page.

About Fobi AI

Founded in 2017 in Vancouver, Canada, Fobi is a leading AI and data intelligence company that provides businesses with real-time applications to digitally transform and future-proof their organizations. Fobi enables businesses to action, leverage, and monetize their customer data by powering personalized and data-driven customer experiences, and drives digital sustainability by eliminating the need for paper and reducing unnecessary plastic waste at scale.

Fobi works with some of the largest global organizations across retail & CPG, insurance, sports & entertainment, casino gaming, and more. Fobi is a recognized technology and data intelligence leader across North America and Europe, and is the largest data aggregator in Canada's hospitality & tourism industry.

On behalf of the Board of Directors of the Company
“Rob Anson”

Rob Anson
Chief Executive Officer and Director

For more information, please contact:

Fobi AI Inc.		Fobi Website: www.fobi.ai
Rob Anson, CEO		Facebook: @ Fobiinc
+1 877-754-5336 Ext. 3		X: @ Fobi_inc
ir@fobi.ai		LinkedIn: @ Fobiinc

Cautionary Statement Regarding Forward-Looking Information

This news release contains forward looking information or statements within the meaning of applicable securities laws, which may include, without limitation, statements relating to the use of proceeds of the Offering, the technical, financial and business prospects of the Company, its assets and other matters. All statements in this news release, other than statements of historical facts, that address events or developments that the Company expects to occur, are forward looking information or statements. Although the Company believes the expectations expressed in such forward looking information or statements are based on reasonable assumptions, such statements are not guarantees of future performance and actual results may differ materially from those in the forward looking information or statements. Such statements and information are based on numerous assumptions regarding present and future business strategies and the environment in which the Company will operate in the future, including the price of inputs including labour costs, the ability to achieve its goals, expected costs and timelines to achieve the Company’s goals, that general business and economic conditions will not change in a material adverse manner, and that financing will be available if and when needed and on reasonable terms. Such forward looking information or statements reflects the Company’s views with respect to future events and is subject to risks, uncertainties and assumptions, including the risks and uncertainties relating to litigation and arbitration and the costs and timelines associated with the same, the potential for unexpected costs and expenses and those other risks filed under the Company’s profile on SEDAR+ at www.sedarplus.ca. While such estimates and assumptions are considered reasonable by the management of the Company, they are inherently subject to significant business, economic, competitive and regulatory uncertainties and risks. Factors that could cause actual results to differ materially from those in forward looking information or statements include, but are not limited to, continued availability of capital and financing and general economic, market or business conditions, failure to compete effectively with competitors, failure to protect the Company’s intellectual property, failure to maintain or obtain all necessary permits, approvals and authorizations, failure to comply with applicable laws, risks relating to unanticipated operational difficulties (including failure of equipment or processes, cost escalation, unavailability of personnel, materials and equipment, regulatory action or delays in the receipt of regulatory approvals, work stoppages or disturbances or other job action, and unanticipated events related to health, safety and other legal matters), decreases in demand for the Company’s products and services, the impact of COVID-19 or other viruses and diseases on the Company’s ability to operate, an inability to predict and counteract the effects of COVID-19 on the business of the Company, including but not limited to, the effects of COVID-19 on the price of inputs, capital market conditions, restriction on labour and international travel and supply chains, loss of key employees, consultants, or directors, increase in costs, delayed results, litigation, and failure of counterparties to perform their contractual obligations. The Company does not undertake to update forward looking statements or forward looking information, except as required by law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

FAQ

Who is the new VP of Marketing at Fobi AI Inc.?

Bruce Cleland has been appointed as the Vice President of Marketing at Fobi AI Inc.

What is Bruce Cleland's background and expertise?

Bruce Cleland is a skilled sales and marketing executive with a proven track record of scaling companies and positioning them for industry leadership.

What impact did Bruce Cleland have at SNAP Financial?

Bruce Cleland led market expansion and revenue growth at SNAP Financial, increasing revenue from $150M to $650M.

What is Bruce Cleland's role at Fobi AI Inc.?

Bruce Cleland will drive Fobi's marketing initiatives, propelling the company towards increased success.

What does Bruce Cleland state about joining Fobi AI Inc.?

Bruce Cleland believes in Fobi's vision and groundbreaking technology, positioning the company as a beacon of innovation in the industry.

What does CEO Rob Anson say about Bruce Cleland joining Fobi AI Inc.?

CEO Rob Anson welcomes Bruce Cleland and highlights his experience and leadership skills as valuable assets to the company.