Floor & Decor Enters New York City Market With First-Ever Flagship at Liberty Bklyn

Rhea-AI Summary

Floor & Decor, a leading high-growth retailer specializing in hard-surface flooring, announced the opening of its first-ever New York City store at Liberty Bklyn on May 6, 2024. The store is the company's 228th in the U.S., offering a vast selection of flooring options at everyday low prices for homeowners and construction professionals.

Positive

• Expansion into the NYC market to cater to a unique housing market and meet customer needs.

• Opening the 228th store signifies continued growth and success for Floor & Decor.

• Offering free design appointments, loyalty programs, and job opportunities for the community.

• Extended store hours and flat-rate delivery within a 60-mile radius enhance convenience for customers.

Negative

• Potential challenges in adapting the store model to the specific demands of the NYC market.

• Risks associated with increased competition in the NYC retail space.

• Operating costs and logistics for delivery within a 60-mile radius may impact profitability.

– The leading high-growth retailer opens its 228th store in the U.S., offering the biggest in-stock hard-surface flooring selections at everyday low prices for homeowners and construction professionals –

BROOKLYN, N.Y.--(BUSINESS WIRE)-- Floor & Decor (NYSE: FND), the leading high-growth retailer specializing in hard-surface flooring for homeowners and professionals, has announced its first-ever New York City store, opening to the public on May 6, 2024. Located on the second floor at 850 3rd Avenue at Liberty Bklyn in Sunset Park, the 129,000 square foot warehouse-format store marks the company’s first official entry into the five boroughs.

Floor & Decor located at 850 Third Avenue in Brooklyn, New York. Image Credit: Anders Krusberg

“Bringing our full-sized warehouse store to New York City’s most populous borough is incredibly exciting given the limited opportunities in Brooklyn to accommodate a home improvement store of our immense magnitude,” said Bryan Dodge, Chief Business Development Officer at Floor & Decor. “Brooklyn also illustrates our unique ability to adapt our store model to meet our customers in their neighborhoods.”

“This past year has marked a tremendous period of continued growth for Floor & Decor – from opening our 200th store, to entering the biggest city, retail, and unique housing market in the U.S.,” said Tom Taylor, Chief Executive Officer at Floor & Decor. “We are excited to open our doors and service all NYC homeowners and construction pros with our massive selection of hard-surface flooring. We look forward to being part of the community in Brooklyn, and to providing our unprecedented trend-right selection and service-driven shopping experience to our new customers.”

The impressive retail space offers free design appointments for all customers, a loyalty and rewards program for construction professionals and job opportunities for the community.

The store will be open seven days a week, offer extended hours from 6am to 10pm weekdays, and offer flat-rate delivery* to apartments, homes and job sites within a 60-mile radius. The store and design center, which offers free appointments with designers to help customers select the right materials and design for their spaces, will open with a team of approximately 80 full-time and part-time associates.

The milestone grand opening kicks off with a week-long series of events, community celebrations and giveaways.

During the grand opening day, a ribbon cutting will take place at 12pm with Floor & Decor CEO, Tom Taylor, and the Brooklyn Chamber of Commerce. In addition, the store will give away a $5,000 floor makeover** as part of its grand opening festivities. Now through July 1, 2024, customers have the chance to register to win the giveaway at www.floormakeoverbrooklyn.com.

Floor & Decor welcomes builders, contractors, architects, designers, remodelers, flooring installers and real estate agents to the new retail location with a special PRO Industry Networking Event on Thursday, May 9, from 5pm-8pm. Trade professionals can visit www.flooranddecor.com/brooklynpro to RSVP and register to win a 2024 Mercedes-Benz Sprinter Van and other prizes. During the event, Pros can meet the Floor & Decor PRO Services Team, interact with supplier representatives, and learn about Floor & Decor’s PRO services, including the dedicated PRO desk, special services, and its industry-leading Pro Premier Rewards program.

On Saturday, May 11, Floor & Decor will host its ‘Best of Block’ event which is a day geared to celebrate the local community, including the One Million Dollar Dice Roll Challenge from 10am to 2pm. The Best of Block event will include various local food vendors, activities, prizes and the first 200 visitors*** will be offered the chance to roll a set of six customized dice, which spell out ‘F-L-O-O-R-S.’ If a lucky winner rolls all six letters at once, they will win a $1 Million prize.

Founded in 2000, and headquartered in Atlanta, Floor & Decor has grown to 228 stores nationwide and specializes in hard-surface flooring for both professionals and homeowners. It has been named as one of Financial Times’ Fastest-Growing Companies 2024 in The Americas, and as one of Yelp’s “Most Loved Brands” list, which honors the most loved brands on the consumer reviews platform.

Store Facts & Features

• Location: 850 3rd Avenue, Brooklyn, NY 11232
• Square Footage: 129,000
• Regular store hours: Monday - Friday 6am-10pm, Saturday 7am - 9pm, Sunday 8am-8pm
• The store's Chief Executive Merchant and leader is Franklin Guardarrama
• Phone Number: 929-663-6000

For more information on Floor & Decor, please visit www.flooranddecor.com, or on Facebook (www.facebook.com/flooranddecor). To learn more about job openings, please visit careers.flooranddecor.com.

About Floor & Decor: Founded in 2000, Atlanta-based Floor & Decor is a leading high-growth specialty retailer of hard-surface flooring, operating more than 220 warehouse-format stores and five design studios across 36 states. The stores offer homeowners and professionals the industry’s broadest in-stock selection of tile, wood, natural stone, and laminate and luxury vinyl plank under one roof. In addition, Floor & Decor stocks the necessary tools, decorative materials, wall tile, and related accessories for hard-surface flooring projects. Stores carry over one million square feet of in-stock flooring and offer free design services, as well as a dedicated pro sales team. The company directly sources products from manufacturers around the globe, which enables it to bring innovative flooring trends to its customers, at everyday low prices. Floor & Decor has locations nationwide, but each store is bolstered by a local focus that creates a store experience and mix of products that meet the needs of each market served.

*$249 flat rate delivery for any orders 10,000 lbs. or less and within 60 miles.
** Must be at least 18 years old to enter the floor makeover.
*** Must be at least 18 years old to enter the Million Dollar Dice Roll.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240506572081/en/

MEDIA CONTACT:

Helena Clarke

Floor & Decor

helena.clarke@flooranddecor.com

516-662-5833

Source: Floor & Decor Holdings, Inc.

FAQ

When did Floor & Decor open its first New York City store?

Floor & Decor opened its first NYC store on May 6, 2024.

Where is the new Floor & Decor store located in NYC?

The new store is located at 850 3rd Avenue at Liberty Bklyn in Sunset Park, Brooklyn.

What services does the new Floor & Decor store in Brooklyn offer?

The store offers free design appointments, loyalty programs, and job opportunities for construction professionals.

How many stores does Floor & Decor have in the U.S.?

Floor & Decor has 228 stores nationwide.

What special event is being held at the grand opening of the Brooklyn store?

Various events, community celebrations, giveaways, including a $5,000 floor makeover and a $1 Million dice roll challenge, are part of the grand opening festivities.