FNB Unveils Mobile eStore

Rhea-AI Summary

F.N.B. Corporation (NYSE: FNB) has integrated its eStore shopping tool into the FNB Direct mobile app, enhancing digital banking capabilities. This upgrade includes a user-friendly design, allowing customers to conduct transactions, shop for financial products, and schedule consultations with bankers. Customers can now apply for various loans online, with 61% of mortgage applications submitted digitally since the launch of the digital mortgage experience. The company aims to improve efficiency and customer experience through these innovations.

Positive

• Integration of eStore into mobile app enhances digital banking experience.
• 61% of mortgage applications submitted digitally since May 2021 launch.
• Customer-friendly upgrades, including Credit Center and Customer Service Chat.

Negative

• None.

PITTSBURGH, Nov. 9, 2021 /PRNewswire/ -- F.N.B. Corporation (NYSE: FNB) announced it has integrated its eStore shopping tool into the FNB Direct mobile app as part of a series of innovative enhancements that build on customers' ability to bank digitally. Along with a significant upgrade to its mobile banking experience, including multiple new features, the Company has expanded its suite of online loan applications.

"Adding the eStore to our mobile app creates a fully digital bank, where customers can conduct routine transactions, purchase products and services, and schedule time with our bankers virtually," said Vincent J. Delie, Jr., Chairman, President and Chief Executive Officer of F.N.B. Corporation and First National Bank. "We combine the latest industry technology with personalized service so that customers can access the tools, information and consultation they need, whether they are in an FNB branch or are using an online or mobile device."

eStore Enhances FNB's Solutions Center Concept
FNB has enhanced its proprietary Solutions Centers with the transition to the eStore. Now available in the FNB Direct mobile app and on fnb-online.com, the eStore also will be made available at interactive kiosks in First National Bank branches in 2022. The eStore enables customers to use digital technology to complete a wide range of banking activities, including:

• Shopping for financial products and services with product filtering and comparison resources, including the Help Me Decide guided selection tool.
• Opening deposit accounts and applying for consumer and small business loans online or on a mobile device. Customers can use the in-branch kiosk to send product selections to their email and continue their purchase at home or when it is most convenient.
• Scheduling an appointment with an FNB expert. For home mortgage products, customers can even choose an FNB Mortgage representative to work with during the homebuying process.
• Viewing informational videos.
• Accessing FNB's financial education resources.

To view a video about the eStore, visit the Clicks-to-Bricks page of FNB's website.

Upgraded Mobile Features
In addition to integrating the eStore, FNB has redesigned FNB Direct to be even more user-friendly. The upgraded app incorporates a new, modern look, streamlined navigation and direct access to the features customers are most likely to use, such as account balances, Zelle® payments, shopping and account opening tools, and FNB contact information.

Highlights include:

• Mobile access to the eStore.
• The Credit Center. Customers can easily view their credit score, reports and detailed information about the factors that impact their score. With alerts and tips to help improve their credit score over time, this powerful tool enables customers to better understand and manage one of the key aspects of their financial health.
• Customer Service Chat. Customers can now message back and forth with an FNB customer service representative in a secure setting, without leaving the mobile app.    

These additions build on FNB's feature-rich mobile banking experience, which includes mobile  deposit capabilities, and are part of an extensive list of updates that enable customers to do more of their banking from their mobile device. Other new capabilities include adding new online bill payees, scheduling recurring and future-dated transfers, importing contacts for Zelle® payments and accessing eStatement and payment history. Additional enhancements are on FNB's roadmap for early 2022.

Additional Online Loan Applications
FNB continues to expand the types of loans and other services for which consumers can apply online, with applications now available for FNB Credit Cards, Mortgage products, Home Equity Lines of Credit, Home Equity Installment Loans and Asset-Based Loans for small businesses. The Company will continue to integrate additional products and services into its digital platform over time.

FNB is advancing toward its goal of delivering a simplified, universal application to make it even easier for consumers to access financial solutions, including credit. Since the digital Mortgage experience was launched in May of 2021, 61 percent of FNB's mortgage applications have been submitted digitally, with nearly 50 percent of those submitted outside of normal business hours, demonstrating a significant need for these online services.

In addition to contributing to a premium customer experience, FNB's digital strategy is a driver of efficiency and overall performance. For more information on FNB's online and mobile banking channels visit the Company's website. First National Bank is an Equal Housing Lender, Member FDIC.

About F.N.B. Corporation
F.N.B. Corporation (NYSE: FNB), headquartered in Pittsburgh, Pennsylvania, is a diversified financial services company operating in seven states and the District of Columbia. FNB's market coverage spans several major metropolitan areas including: Pittsburgh, Pennsylvania; Baltimore, Maryland; Cleveland, Ohio; Washington, D.C.; and Charlotte, Raleigh, Durham and the Piedmont Triad (Winston-Salem, Greensboro and High Point) in North Carolina. The Company has total assets of more than $39 billion and more than 330 banking offices throughout Pennsylvania, Ohio, Maryland, West Virginia, North Carolina, South Carolina, Washington, D.C. and Virginia.

FNB provides a full range of commercial banking, consumer banking and wealth management solutions through its subsidiary network which is led by its largest affiliate, First National Bank of Pennsylvania, founded in 1864. Commercial banking solutions include corporate banking, small business banking, investment real estate financing, government banking, business credit, capital markets and lease financing. The consumer banking segment provides a full line of consumer banking products and services, including deposit products, mortgage lending, consumer lending and a complete suite of mobile and online banking services. FNB's wealth management services include asset management, private banking and insurance.

The common stock of F.N.B. Corporation trades on the New York Stock Exchange under the symbol "FNB" and is included in Standard & Poor's MidCap 400 Index with the Global Industry Classification Standard (GICS) Regional Banks Sub-Industry Index. Customers, shareholders and investors can learn more about this regional financial institution by visiting the F.N.B. Corporation website at www.fnbcorporation.com.

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SOURCE F.N.B. Corporation

FAQ

What recent updates has F.N.B. Corporation made to its mobile banking app?

F.N.B. Corporation has integrated the eStore shopping tool into its FNB Direct mobile app, along with significant upgrades for improved user experience.

How has F.N.B. Corporation enhanced its loan application process?

F.N.B. Corporation has expanded its online loan applications to include FNB Credit Cards, Mortgage products, and Home Equity Loans.

What percentage of FNB's mortgage applications are submitted digitally?

Since launching the digital mortgage experience in May 2021, 61% of FNB's mortgage applications have been submitted digitally.

What features does the new FNB Direct mobile app offer?

The upgraded app features a modern design, streamlined navigation, access to the eStore, Credit Center, and Customer Service Chat.