F.N.B. Corporation announces $1 million gift to UPMC Children's Hospital Foundation to create the FNB Hub for Family Support, expanding behavioral health care
F.N.B. (FNB) has announced a $1 million donation to UPMC Children's Hospital Foundation's This Moment campaign, establishing the FNB Hub for Family Support. The initiative aims to expand behavioral health access for families at UPMC Children's Hospital of Pittsburgh.
The hub will focus on recruiting and training Family Support Partners - individuals with lived experience in navigating behavioral health systems - with hiring set to begin in 2026. Initially, the gift will fund three positions, with plans for expansion. The donation contributes to UPMC Children's broader fundraising campaign, which aims to raise $200 million for clinical excellence, patient experience, research, and community health. The Foundation has now reached 71% of its behavioral health services funding goal.
F.N.B. (FNB) ha annunciato una donazione di 1 milione di dollari alla UPMC Children's Hospital Foundation per la campagna This Moment, istituendo l'FNB Hub per il Supporto Familiare. L'iniziativa mira ad ampliare l'accesso alla salute comportamentale per le famiglie presso l'UPMC Children's Hospital di Pittsburgh.
Il hub si concentrerà sul reclutamento e la formazione di Partner di Supporto Familiare - individui con esperienza diretta nella navigazione dei sistemi di salute comportamentale - con assunzioni che inizieranno nel 2026. Inizialmente, il contributo finanzierà tre posizioni, con piani di espansione. La donazione contribuisce alla più ampia campagna di raccolta fondi dell'UPMC Children's, che mira a raccogliere 200 milioni di dollari per l'eccellenza clinica, l'esperienza del paziente, la ricerca e la salute della comunità. La Fondazione ha ora raggiunto il 71% del suo obiettivo di finanziamento per i servizi di salute comportamentale.
F.N.B. (FNB) ha anunciado una donación de 1 millón de dólares a la UPMC Children's Hospital Foundation para la campaña This Moment, estableciendo el FNB Hub para el Apoyo Familiar. La iniciativa tiene como objetivo ampliar el acceso a la salud conductual para las familias en el UPMC Children's Hospital de Pittsburgh.
El hub se enfocará en reclutar y capacitar a Socios de Apoyo Familiar - individuos con experiencia vivida en la navegación de sistemas de salud conductual - con contrataciones programadas para comenzar en 2026. Inicialmente, la donación financiará tres puestos, con planes de expansión. La donación contribuye a la campaña de recaudación de fondos más amplia de UPMC Children's, que busca recaudar 200 millones de dólares para la excelencia clínica, la experiencia del paciente, la investigación y la salud comunitaria. La Fundación ha alcanzado ahora el 71% de su objetivo de financiamiento para los servicios de salud conductual.
F.N.B. (FNB)는 UPMC 어린이 병원 재단의 This Moment 캠페인에 100만 달러 기부를 발표하며 FNB 가족 지원 허브를 설립했습니다. 이 이니셔티브는 피츠버그 UPMC 어린이 병원에서 가족을 위한 행동 건강 접근성을 확장하는 것을 목표로 합니다.
허브는 행동 건강 시스템을 탐색한 경험이 있는 개인인 가족 지원 파트너를 모집하고 교육하는 데 중점을 두며, 2026년에 채용이 시작될 예정입니다. 처음에는 이 기부금이 세 개의 직위를 지원하며, 확장 계획이 있습니다. 이 기부는 임상 우수성, 환자 경험, 연구 및 지역 사회 건강을 위해 2억 달러를 모금하는 것을 목표로 하는 UPMC 어린이의 더 넓은 기금 모금 캠페인에 기여하고 있습니다. 재단은 현재 행동 건강 서비스 자금 목표의 71%에 도달했습니다.
F.N.B. (FNB) a annoncé une dons de 1 million de dollars à la UPMC Children's Hospital Foundation pour la campagne This Moment, établissant le FNB Hub pour le soutien familial. L'initiative vise à élargir l'accès à la santé comportementale pour les familles à l'UPMC Children's Hospital de Pittsburgh.
Le hub se concentrera sur le recrutement et la formation de Partenaires de Soutien Familial - des individus ayant une expérience personnelle dans la navigation des systèmes de santé comportementale - avec des recrutements prévus pour commencer en 2026. Au départ, le don financera trois postes, avec des plans d'expansion. Le don contribue à la campagne de collecte de fonds plus large de l'UPMC Children's, qui vise à lever 200 millions de dollars pour l'excellence clinique, l'expérience des patients, la recherche et la santé communautaire. La Fondation a maintenant atteint 71% de son objectif de financement pour les services de santé comportementale.
F.N.B. (FNB) hat eine Spende von 1 Million Dollar an die UPMC Children's Hospital Foundation für die Kampagne This Moment angekündigt und das FNB Hub für Familienunterstützung eingerichtet. Die Initiative zielt darauf ab, den Zugang zur Verhaltensgesundheit für Familien im UPMC Children's Hospital in Pittsburgh zu erweitern.
Das Hub wird sich auf die Rekrutierung und Ausbildung von Familienunterstützungspartnern konzentrieren - Personen mit eigener Erfahrung in der Navigation durch die Systeme der Verhaltensgesundheit - wobei die Einstellung voraussichtlich im 2026 beginnen wird. Zunächst wird die Spende drei Stellen finanzieren, mit Plänen zur Erweiterung. Die Spende trägt zur umfassenderen Fundraising-Kampagne von UPMC Children's bei, die 200 Millionen Dollar für klinische Exzellenz, Patientenerfahrung, Forschung und Gemeindegesundheit sammeln möchte. Die Stiftung hat jetzt 71% ihres Finanzierungsziels für die Verhaltensgesundheitsdienste erreicht.
- Strengthens FNB's community presence and corporate social responsibility in Pittsburgh market
- Strategic alignment with healthcare sector through partnership with major medical institution
- None.
Insights
This strategic $1 million commitment by FNB represents more than just corporate philanthropy - it's a calculated move to strengthen the bank's position in the important Pittsburgh market. The announcement's timing, coinciding with the opening of the FNB Financial Center, demonstrates sophisticated stakeholder management and market positioning.
The investment in behavioral health services is particularly shrewd given the growing emphasis on mental health support in corporate America. By funding the Family Support Partner positions, FNB is addressing a critical community need while potentially developing valuable relationships with UPMC, one of the region's largest employers and healthcare providers.
The initiative's potential to become a national model for pediatric hospitals could significantly enhance FNB's reputation beyond its traditional market footprint. This visibility could prove valuable as the bank continues its expansion strategy. While the $1 million investment is modest relative to FNB's $5.5B market cap, the potential return on investment through enhanced community goodwill, strengthened institutional relationships, and increased brand visibility in a key market hub could deliver substantial long-term value for shareholders.
The connection to UPMC Children's This Moment campaign, which has reached
The gift was announced during the grand opening ceremony of the new FNB Financial Center in downtown
"FNB's gift to This Moment is not only a commitment to enhancing behavioral health access to our patients and families but will also serve as a model for pediatric hospitals to replicate across the country," said Rachel Petrucelli, UPMC Children's Hospital Foundation president. "This gift helps fund our bold vision to fuel critical advancements in pediatric health and enables us to pioneer in the behavioral health field nationally."
The FNB Hub for Family Support will provide the structure, education and training to identify and sustain a pool of Family Support Partners – individuals who have lived experience as a parent or individual with a similar diagnosis that has successfully navigated the behavioral health system. Family support partners offer an understanding perspective, provide well-researched resources, and help families to navigate care. Hiring for Family Support Partners will begin in 2026, with FNB's gift funding three positions with a desire to expand staffing across the hospital.
"Adding family support partners to our team of behavioral health providers can be the difference-maker in getting families to critical appointments, navigating resources in the community and, ultimately, realizing happy, healthy outcomes," added Petrucelli.
"FNB is committed to
This Moment is the most ambitious fundraising campaign in UPMC Children's history with a goal to raise
For more information on UPMC Children's Hospital Foundation and This Moment, visit www.givetochildrens.org.
About UPMC Children's Hospital Foundation
UPMC Children's Hospital Foundation is the catalyst that unites communities and contributors to create healthier futures for all children through life-changing care and cutting-edge research. As the sole fundraising arm of UPMC Children's Hospital of
About F.N.B. Corporation
F.N.B. Corporation (NYSE: FNB), headquartered in
FNB provides a full range of commercial banking, consumer banking and wealth management solutions through its subsidiary network, which is led by its largest affiliate, First National Bank of
The common stock of F.N.B. Corporation trades on the New York Stock Exchange under the symbol "FNB" and is included in Standard & Poor's MidCap 400 Index with the Global Industry Classification Standard (GICS) Regional Banks Sub-Industry Index. Customers, shareholders and investors can learn more about this regional financial institution by visiting the F.N.B. Corporation website at www.fnbcorporation.com.
About UPMC Children's Hospital of
Regionally, nationally, and globally, UPMC Children's Hospital of
Contact: Andrea Yorchuck
Mobile: 412-552-7448
E-mail: KunickyA@upmc.edu
Contact: Mendy Nestor
Office: 412-692-3917
Mobile: 412-849-9470
E-mail: Mendy.Nestor@chp.edu
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SOURCE UPMC Children's Hospital Foundation & F.N.B. Corporation
FAQ
How much did FNB donate to UPMC Children's Hospital Foundation in 2025?
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