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Farmhouse Announces Partnership With Urbana to Feature Bored Ape Yacht Club #2186 Strain

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Farmhouse Inc. (OTCQB: FMHS) has partnered with Urbana to introduce the 'Oro Blanco' Bored Ape Yacht Club (BAYC) #2186 cannabis strain at its two San Francisco locations. This collaboration aims to merge NFT culture with premium cannabis products, marking a step in Farmhouse's expansion strategy. The 'Oro Blanco' strain will serve as a flagship product for Ape-In Productions, an entertainment company that connects music fandom with BAYC NFTs. The partnership signifies Farmhouse's unique position in linking physical cannabis brands with digital assets.

Positive
  • Partnership with Urbana enhances Farmhouse's expansion strategy into NFT culture.
  • Launch of 'Oro Blanco' strain positions Farmhouse as a pioneer in merging cannabis and NFTs.
  • Farmhouse's strong following of over 94,000 Twitter users strengthens its market presence.
Negative
  • None.

SAN FRANCISCO, May 13, 2022 /PRNewswire/ -- Farmhouse Inc. (OTCQB: FMHS) (the "Company") announced today a partnership with Urbana to place the "Oro Blanco" Bored Ape Yacht Club (BAYC) #2186 strain on shelves at both San Francisco locations: 4811 Geary Blvd. and 33 29th Street.

The partnership is part of the Company's expansion strategy that connects the NFT community with established cannabis brands. In partnership with Urbana, the Company will lead the development of a destination dispensary that integrates NFT culture with premium products, starting with the BAYC #2186 Oro Blanco strain.

Oro Blanco is the face of a new cannabis brand on behalf of Ape-In Productions (AIP), a ground-breaking entertainment company and virtual community. AIP is injecting the excitement of music fandom into the BAYC universe by developing NFTs such as BAYC into popular music artists in the metaverse.

"Our partnerships with Urbana and Ape-In Productions are the first step in creating a new ecosystem that combines cannabis and NFT culture. Urbana's dispensaries combined with our network and Oro Blanco's brand will push the future of NFT enabled retail experiences," said Evan Horowitz, CEO of Farmhouse.

The partnership represents the Company's ability to merge physical cannabis brands with digital assets and virtual communities. With thousands of cannabis brands and over 94,000 Twitter followers, the Company is uniquely positioned to pioneer the future intersection of cannabis and NFTs.

About Farmhouse, Inc.
Farmhouse has multiple divisions, including the WeedClub® Platform, a professional social platform, that enables professionals to connect, discover products and services to scale their businesses. The Company believes it has established itself as the trusted brand to connect the industry through the WeedClub® Platform and its @420 Twitter handle. 

Forward Looking Statements
The Company cautions you that statements in this press release that are not a description of historical facts are forward-looking statements. These statements are based on our current beliefs and expectations. The inclusion of forward-looking statements should not be regarded as a representation that any of our plans will be achieved. Actual results may differ from those set forth in this press release due to the risk and uncertainties inherent in our business.

Cision View original content:https://www.prnewswire.com/news-releases/farmhouse-announces-partnership-with-urbana-to-feature-bored-ape-yacht-club-2186-strain-301547172.html

SOURCE Farmhouse, Inc.

FAQ

What is Farmhouse's new partnership about?

Farmhouse Inc. has partnered with Urbana to feature the 'Oro Blanco' Bored Ape Yacht Club (BAYC) #2186 cannabis strain in its San Francisco dispensaries.

When was the partnership between Farmhouse and Urbana announced?

The partnership was announced on May 13, 2022.

How does the partnership affect the cannabis industry?

The partnership aims to integrate NFT culture with established cannabis brands, creating a unique retail experience.

What is the significance of the 'Oro Blanco' strain?

The 'Oro Blanco' strain represents the intersection of cannabis and NFT culture, acting as a flagship product for Ape-In Productions.

What is Farmhouse's stock symbol?

Farmhouse Inc. trades under the stock symbol FMHS, FMHS.

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