Flow Beverage Corp. Signs Distribution Agreement with Starbucks Canada

Rhea-AI Summary

Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) has announced a distribution agreement with Starbucks Coffee Canada to offer Flow Alkaline Spring Water and Flow Strawberry Rose in over 1,000 locations across Canada, starting in January 2023. This milestone aligns with Flow's growth strategy, enhancing its retail presence in North America. Flow's CEO, Nicholas Reichenbach, emphasized the brand's appeal to consumers seeking functional water with a positive environmental impact.

Positive

• Distribution agreement with Starbucks Canada expands retail presence to over 1,000 locations.
• Expected growth driven by demand for functional water products.

Negative

• Dependence on the success of partnership with Starbucks may expose risks if sales do not meet expectations.
• Market competition, changes in consumer preferences, and risks related to sourcing spring water could impact performance.

Flow Alkaline Spring Water and Flow Strawberry Rose to be distributed in 1,000 locations across Canada

TORONTO--(BUSINESS WIRE)-- Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow” or the “Company”) today announced that it has signed a distribution agreement with Starbucks Coffee Canada, Inc (“Starbucks Canada”) whereby Flow will become available at over 1,000 locations across Canada. Rolling out in January 2023, Starbucks will carry both Flow Alkaline Spring Water and Flow Strawberry Rose in 500ml formats.

Flow’s founder and CEO, Nicholas Reichenbach, said, “Flow has achieved another major milestone in its retail growth strategy securing distribution in Canada with the premier roaster and retailer of specialty coffee in the world. We believe Flow remains a top choice for retailers and consumers looking for a delicious functional water produced with a positive impact on the planet and people, and that these attributes will foster growth over the long-term.”

About Flow

Flow is one of the fastest-growing premium water companies in North America. Flow beverage products are available online at flowhydration.com and are sold at over 36,000 stores across North America. For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com.

Cautionary Statement

This press release may contain “forward-looking statements” within the meaning of applicable Canadian securities legislation. Such forward-looking statements include, but are not limited to, information with respect to our objectives and the strategies for achieving those objectives, as well as information with respect to our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are typically identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. Those risks and uncertainties include the following: impact and spread of COVID-19; ability to achieve and manage growth; failure to expand sales capabilities; changes in consumer preferences; criticism of packaged water; maintain brand image and product quality; constrained or unavailable spring water sources; inability to package products; increased competition; accurately estimating demand; maintaining relationships with distributors and vendors; changing retail landscape; incorrect product design or development; product information misrepresentation; revenues derived entirely from packaged beverages; increases in costs or shortages of materials; fluctuation of quarterly operating results; no assurance of profitability; fluctuations in foreign currency; changes in government regulation; contamination or recalls of ingredients or end products; loss of intellectual property rights; litigation; future tax rates; catastrophic events; climate change; seasonal business; dependence on key information systems and third-party service providers; ability to securely maintain confidential information; maintaining and upgrading information technology systems; conflict of interest; dual class share structure; potential volatility of share price; no assurance of active market for shares; lack of dividends; global financial condition; publication of inaccurate or unfavorable research and reports; operating history; and management and conflict of interests. Consequently, all of the forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that we anticipate will be realized or, even if substantially realized, that they will have the expected consequences or effects on our business, financial condition or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking statements contained herein are provided as of the date hereof, and we do not undertake to update or amend such forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221206005363/en/

Trent MacDonald, Chief Financial Officer

1-844-356-9426

investors@flowhydration.com

Investors:

Marc Charbin

investors@flowhydration.com

Media:

Natasha Koifman

nk@nkpr.net

Source: Flow Beverage Corp.

FAQ

What is the significance of Flow Beverage's distribution agreement with Starbucks Canada?

The agreement allows Flow Alkaline Spring Water and Flow Strawberry Rose to be sold in over 1,000 Starbucks locations in Canada, significantly boosting its retail footprint.

When will Flow products be available at Starbucks in Canada?

Flow products will begin rolling out at Starbucks locations in January 2023.

How many locations will Flow products be sold in Canada?

Flow products will be available in over 1,000 Starbucks locations across Canada.

What products will Flow offer through Starbucks Canada?

Flow will offer Flow Alkaline Spring Water and Flow Strawberry Rose in 500ml formats.

What is Flow Beverage Corp.'s stock symbol?

Flow Beverage Corp.'s stock symbol is FLWBF for OTCQX and FLOW for TSX.