Flow Beverage Corp. Becomes the Official Water Partner of Tennis Canada at the National Bank Open presented by Rogers in Toronto and Montreal

Rhea-AI Summary

Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) has partnered with Tennis Canada as the official water supplier for the National Bank Open, serving at Sobeys Stadium in Toronto and Stade IGA in Montreal. This partnership will feature extensive media advertising and product placement during matches, reaching over 350,000 onsite fans and 9 million viewers worldwide. Flow, a sustainable B Corporation, aims to boost brand awareness and align with the NBO's commitment to sustainability, targeting zero waste and carbon neutrality by 2030.

Positive

• Official water partner for the National Bank Open, increasing brand exposure.
• Partnership expected to reach over 350,000 fans and 9 million TV viewers.
• Aligns with Tennis Canada's sustainability goals, enhancing Flow's brand image.

Negative

• None.

TORONTO--(BUSINESS WIRE)-- Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow”), today announced it will be the official water partner of the National Bank Open (“NBO”) presented by Rogers, in collaboration with Tennis Canada, and the exclusive water supplier for Sobeys Stadium in Toronto and Stade IGA in Montréal during the events. The Tennis Canada partnership includes a comprehensive media plan that comprises in-broadcast brand advertising within the stadiums, Flow product on court during game play, and press conference product placement and media board branding.

(Photo: Business Wire)

The National Bank Open is one of the largest Association of Tennis Professionals and Women’s Tennis Association tournaments in the world and takes place over a week, with matches simultaneously being played in Montreal and Toronto. The events see an average attendance of over 350,000 fans on-site and are televised to over 9 million fans worldwide. The partnership with Flow, a high-scoring B Corporation that focuses on sustainability, aligns with the NBO’s own commitment to sustainability. The organization is on target to be zero waste, carbon neutral, and environmentally and socially sustainable by 2030.

Flow’s CEO, Nicholas Reichenbach, said, “We are pleased that we will be the official water partner of the National Bank Open, reaching millions of fans across North America. This partnership will significantly increase brand awareness, encourage trial of Flow products, and create positive experiences that resonate with our consumers’ healthy lifestyles. Flow is an ideal water choice for a world-class athletic organization like Tennis Canada. We look forward to a productive partnership together.”

Tennis Canada’s Chief Commercial Officer Rob Swann said, “Tennis Canada is thankful for the support of such a great Canadian brand. Flow is an industry leader in water sustainability and is the perfect fit for our expected 350,000+ fans.

ABOUT TENNIS CANADA

Founded in 1890, Tennis Canada is a non-profit, national sport association with a mission to lead the growth of tennis in Canada and a vision to become a world-leading tennis nation. Tennis Canada values teamwork, passion, integrity, innovation and excellence. Tennis Canada owns and operates the premier National Bank Open presented by Rogers WTA and ATP Tour events, five professional ATP and ITF sanctioned events and financially supports four other professional tournaments in Canada. Tennis Canada operates junior national training centres/programs in Toronto, Montreal, Vancouver and Calgary. Tennis Canada is a proud member of the International Tennis Federation, the Canadian Olympic Committee and the Canadian Paralympic Committee, and serves to administer, sponsor and select the teams for Davis Cup, Billie Jean King Cup, the Olympic and Paralympic Games and all wheelchair, junior and senior national teams. Tennis Canada invests its surplus into tennis development. For more information on Tennis Canada please visit our website at: www.tenniscanada.com.

About Flow

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced naturally alkaline spring water in a sustainable, 100% recyclable and up to 75% renewable, plant-based pack. Today, the brand is B-Corp Certified with a best-in-class score of 126.5, offering a diversified line of health and wellness-oriented beverage products: original naturally alkaline spring water, award-winning organic flavors, collagen-infused flavors, and vitamin-infused flavors in sizes ranging from 330-ml to 1-litre. All products contain naturally occurring electrolytes and essential minerals and support Flow’s overarching purpose to “bring wellness to the world through the positive power of water.” Flow beverage products are available online at flowhydration.com and are sold at over 35,600 stores across North America.

For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com.

Cautionary Statement

This press release may contain “forward-looking statements” within the meaning of applicable Canadian securities legislation. Such forward-looking statements include, but are not limited to, information with respect to our objectives and the strategies for achieving those objectives, as well as information with respect to our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are typically identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. Those risks and uncertainties include the following: impact and spread of COVID-19; ability to achieve and manage growth; failure to expand sales capabilities; changes in consumer preferences; criticism of packaged water; maintain brand image and product quality; constrained or unavailable spring water sources; inability to package products; increased competition; accurately estimating demand; maintaining relationships with distributors and vendors; changing retail landscape; incorrect product design or development; product information misrepresentation; revenues derived entirely from packaged beverages; increases in costs or shortages of materials; fluctuation of quarterly operating results; no assurance of profitability; fluctuations in foreign currency; changes in government regulation; contamination or recalls of ingredients or end products; loss of intellectual property rights; litigation; future tax rates; catastrophic events; climate change; seasonal business; dependence on key information systems and third-party service providers; ability to securely maintain confidential information; maintaining and upgrading information technology systems; conflict of interest; dual class share structure; potential volatility of share price; no assurance of active market for shares; lack of dividends; global financial condition; publication of inaccurate or unfavorable research and reports; operating history; and management and conflict of interests. Consequently, all of the forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that we anticipate will be realized or, even if substantially realized, that they will have the expected consequences or effects on our business, financial condition or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking statements contained herein are provided as of the date hereof, and we do not undertake to update or amend such forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220803005365/en/

Trent MacDonald, Chief Financial Officer

1-844-356-9426

investors@flowhydration.com

US investors:

Jon DeDomenico

jon.dedomenico@icrinc.com

Canadian investors:

Marc Charbin

investors@flowhydration.com

Media:

Natasha Koifman

nk@nkpr.net

Source: Flow Beverage Corp.

FAQ

What is the significance of Flow Beverage Corp.'s partnership with the National Bank Open?

Flow Beverage Corp. will serve as the official water supplier for the National Bank Open, increasing brand visibility and aligning with sustainability goals.

How many fans are expected to attend the National Bank Open?

The National Bank Open expects to attract over 350,000 fans on-site.

What media exposure will Flow Beverage Corp. receive during the National Bank Open?

Flow will have in-broadcast brand advertising, on-court product displays, and media board branding during the event.

What sustainability goals are associated with the National Bank Open and Flow Beverage Corp.?

Both organizations aim for zero waste and carbon neutrality, with Flow providing sustainably sourced water.