Flow Beverage Corp. Becomes Official Water of Blade Urban Air Mobility

Rhea-AI Summary

Flow Beverage Corp. (OTCQX:FLWBF) has partnered with Blade Urban Air Mobility to become the exclusive still water provider in Blade lounges across North America. This agreement aims to enhance Flow's distribution channels, aligning with its mission of offering premium, sustainable water products. Blade operates several lounges, particularly in New York, and plans further expansions. Flow, a rapidly growing premium water company, emphasizes sustainability with its alkaline spring water, packaged in eco-friendly materials.

Positive

• Exclusive partnership with Blade Urban Air Mobility enhances distribution channels.
• Flow's products align with premium, sustainable, and functional categories.
• Expansion of distribution in a high-traffic environment like Blade lounges.

Negative

• None.

Flow’s water will become the only flat or still water served in Blade lounges in North America

TORONTO--(BUSINESS WIRE)-- Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow”) today announced that it has executed an agreement to become the official water partner of Blade Urban Air Mobility (“Blade”) in the flat and still water category.

Blade offers by-the-seat and charter helicopter, seaplane, airplane or jet aircraft flights on three continents around the world. Flow’s water will be available in Blade lounges in North America. Blade currently operates six Blade lounges in the New York area alone, with additional lounges expected to be launched as part of its future infrastructure investments.

Flow’s founder and CEO, Nicholas Reichenbach, said, “We are thrilled to be partnering with Blade as its exclusive still water partner. As we continue to focus on growth, this is another example of a new channel, providing increased distribution with a partner that aligns with our positioning in premium, sustainable and functional water categories.”

About BLADE Urban Air Mobility

Blade is a technology-powered, global air mobility platform committed to reducing travel friction by providing cost-effective air transportation alternatives to some of the most congested ground routes in the U.S. and abroad. Today, the company predominantly uses helicopters and amphibious aircraft for its passenger routes and is also one of the largest air medical transporters of human organs for transplant in the world. Its asset-light model, coupled with its exclusive passenger terminal infrastructure, is designed to facilitate a seamless transition to Electric Vertical Aircraft, enabling lower cost air mobility to the public that is both quiet and emission-free.

About Flow

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced naturally alkaline spring water in a sustainable, 100% recyclable and up to 75% renewable, plant-based pack. Today, the brand is B-Corp Certified with a best-in-class score of 126.5, offering a diversified line of health and wellness-oriented beverage products: original naturally alkaline spring water, award-winning organic flavors, and collagen-infused flavors in sizes ranging from 330-ml to 1-litre. All products contain naturally occurring electrolytes and essential minerals and support Flow’s overarching purpose to “bring wellness to the world through the positive power of water.” Flow beverage products are available online at flowhydration.com and are sold at over 35,600 stores across North America.

For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com.

Cautionary Statement

This press release may contain “forward-looking statements” within the meaning of applicable Canadian securities legislation. Such forward-looking statements include, but are not limited to, information with respect to our objectives and the strategies for achieving those objectives, as well as information with respect to our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are typically identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. Those risks and uncertainties include the following: impact and spread of COVID-19; ability to achieve and manage growth; failure to expand sales capabilities; changes in consumer preferences; criticism of packaged water; maintain brand image and product quality; constrained or unavailable spring water sources; inability to package products; increased competition; accurately estimating demand; maintaining relationships with distributors and vendors; changing retail landscape; incorrect product design or development; product information misrepresentation; revenues derived entirely from packaged beverages; increases in costs or shortages of materials; fluctuation of quarterly operating results; no assurance of profitability; fluctuations in foreign currency; changes in government regulation; contamination or recalls of ingredients or end products; loss of intellectual property rights; litigation; future tax rates; catastrophic events; climate change; seasonal business; dependence on key information systems and third-party service providers; ability to securely maintain confidential information; maintaining and upgrading information technology systems; conflict of interest; dual class share structure; potential volatility of share price; no assurance of active market for shares; lack of dividends; global financial condition; publication of inaccurate or unfavorable research and reports; operating history; and management and conflict of interests. Consequently, all of the forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that we anticipate will be realized or, even if substantially realized, that they will have the expected consequences or effects on our business, financial condition or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking statements contained herein are provided as of the date hereof, and we do not undertake to update or amend such forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220809005441/en/

Trent MacDonald, Chief Financial Officer

1-844-356-9426

investors@flowhydration.com

Investors:

Marc Charbin

investors@flowhydration.com

Media:

Natasha Koifman

nk@nkpr.net

Source: Flow Beverage Corp.

FAQ

What is the partnership between Flow Beverage Corp. and Blade Urban Air Mobility?

Flow Beverage Corp. has partnered with Blade to be the exclusive still water provider in Blade lounges across North America.

How does the partnership with Blade impact Flow Beverage Corp. (FLWBF)?

The partnership is expected to increase distribution for Flow's premium water products in high-traffic areas, enhancing brand visibility.

Where will Flow's water be available through this partnership?

Flow's water will be available in Blade lounges located throughout North America.

What type of water will Flow provide to Blade lounges?

Flow will provide its still and flat water as part of the partnership with Blade.