Flow Beverage Corp. Announces Trent MacDonald Appointed Executive Vice-President of Operations

Rhea-AI Summary

FLOW (TSX:FLOW; OTCQX:FLWBF) Announces Trent MacDonald as EVP of Operations and CFO. The appointment reflects his crucial role in the company's transformation, focusing on profitability, IT restructuring, logistics transition, and facility divestment.

TORONTO--(BUSINESS WIRE)-- Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow” or the “Company”) announced today that Trent MacDonald has been appointed Executive Vice-President of Operations, in addition to his current role of Chief Financial Officer.

Nicholas Reichenbach, Founder and Chief Executive Officer of Flow, stated, “Since starting at Flow in July of 2022, Trent has been instrumental to our company’s transformation, with his leadership and influence extending well beyond his direct functional areas of responsibility. Trent took a leadership role in developing and executing on our path to profitability, restructuring our information technology ecosystem, spearheading our transition to third-party logistics and the ongoing process to divest of our Aurora production facility. Trent has the full confidence of the Board of Directors and we are delighted to formalize his contributions with his appointment as EVP of Operations.”

Trent MacDonald, Chief Financial Officer and Executive Vice-President of Operations, added, “Even before joining Flow, I was a believer in the brand, and my conviction in our future potential has only become stronger as a member of the Flow team. We are at a very exciting juncture in Flow’s development. We are moving quickly to transform into an asset-light and profitable company, and I am very proud of the progress we have made so far. Even so, there is still work to be done to unlock shareholder value as we continue to accelerate growth of the Flow brand in a much more simplified organization. I am humbled by the support from the Flow team and the Board of Directors, and thank the entire organization for entrusting me with this expanded set of responsibilities.”

About Flow

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced naturally alkaline spring water in a recyclable and up to 75% renewable, plant-based pack. Today, the brand is B-Corp Certified with a best-in-class score of 126.5, offering a diversified line of health and wellness-oriented beverage products: original naturally alkaline spring water, award-winning organic flavours, collagen-infused and vitamin-infused flavours in sizes ranging from 330-ml to 1-litre. All products contain naturally occurring electrolytes and essential minerals and support Flow’s overarching purpose to “bring wellness to the world through the positive power of water.” Flow beverage products are available online at flowhydration.com and are sold at over 59,000 stores across North America.

For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com.

Forward-Looking Statements

This press release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws (“Forward-Looking Statements”). The Forward-Looking Statements contained in this press release relate to future events or Flow’s future plans, operations, strategy, performance or financial position and are based on Flow’s current expectations, estimates, projections, beliefs and assumptions. Such Forward-Looking Statements have been made by Flow in light of the information available to it at the time the statements were made and reflect its experience and perception of historical trends. All statements and information other than historical fact may be forward‐looking statements. Such Forward‐Looking Statements are often, but not always, identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, “continue”, “expect”, “believe”, “anticipate”, “estimate”, “will”, “potential”, “proposed” and other similar words and expressions.

Specific Forward-Looking Statements contained in this news release include, but are not limited to, statements regarding Flow’s business strategy or outlook and future growth plans, expectations regarding the elevated pace of revenue growth, potential operational efficiencies to be realized and anticipation of profitability.

Forward-Looking Statements are based on certain expectations and assumptions and are subject to known and unknown risks and uncertainties and other factors, many of which are beyond Flow’s control, that could cause actual events, results, performance and achievements to differ materially from those anticipated in these Forward-Looking Statements. Forward-Looking Statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-Looking Statements should not be read as guarantees of future performance or results. Readers are cautioned not to place undue reliance on these Forward-Looking Statements, which speak only as of the date of this press release. Unless otherwise noted or the context otherwise indicates, the Forward-Looking Statements contained herein are provided as of the date hereof, and the Company disclaims any intention or obligation, except to the extent required by law, to update or revise any Forward-Looking Statements as a result of new information or future events, or for any other reason.

The following press release should be read in conjunction with the management’s discussion and analysis (“MD&A”) and consolidated financial statements and notes thereto as at and for the three and nine months ended July 31, 2023. Additional information about Flow is available on the Company’s profile on SEDAR at www.sedar.com, including the Company’s Annual Information Form for the year ended October 31, 2022 dated January 29, 2023.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231113227569/en/

Flow:

Trent MacDonald, Chief Financial Officer

1-844-356-9426

investors@flowhydration.com

Investors:

Marc Charbin

investors@flowhydration.com

Media:

Natasha Koifman

nk@nkpr.net

Source: Flow Beverage Corp.

FAQ

Who has been appointed as Executive Vice-President of Operations and Chief Financial Officer at Flow Beverage Corp?

Trent MacDonald has been appointed as Executive Vice-President of Operations and Chief Financial Officer at Flow Beverage Corp.

What is Trent MacDonald's role in the company's transformation?

Trent MacDonald played a crucial role in developing and executing the company's path to profitability, restructuring the IT ecosystem, spearheading the transition to third-party logistics, and the ongoing process to divest the Aurora production facility.

What is the future potential of Flow according to Trent MacDonald?

Trent MacDonald believes in the brand's future potential and is focused on transforming into an asset-light and profitable company, unlocking shareholder value, and accelerating the growth of the Flow brand.

What does Trent MacDonald's appointment reflect?

Trent MacDonald's appointment as EVP of Operations and CFO reflects his instrumental contributions to Flow's development and the company's focus on profitability and growth.