Flow Beverage Corp. Announces Transition of Chief Marketing Officer

Rhea-AI Summary

Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) announced that Chief Marketing Officer Krissie Millan will resign effective September 2, 2022. Millan has played a vital role in building the Flow brand and driving growth initiatives since joining in 2018. In a statement, CEO Nicholas Reichenbach praised her contributions during a pivotal period, indicating Flow is poised for continued growth. Flow is known for its sustainably sourced naturally alkaline spring water and aims to reduce environmental impacts through its products.

Positive

• Krissie Millan's leadership contributed significantly to brand growth since joining in 2018.
• The company is positioned for further growth following the transition in leadership.

Negative

• The resignation may create uncertainty in the marketing strategy during the transition period.

TORONTO--(BUSINESS WIRE)-- Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow” or the “Company”) announced today that Krissie Millan will be resigning from her position as Chief Marketing Officer effective September 2, 2022. The Company intends to announce additional details on the transition of the role in the near term.

“Krissie has been integral to the development of the Flow brand and execution of incremental growth initiatives since joining Flow in 2018. She has built a very strong supporting team and leaves Flow in excellent position for its next leg of growth. We thank Krissie for her contributions during a critical period for the Company and wish her all the best,” said Nicholas Reichenbach, Flow’s founder and CEO.

About Flow

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced naturally alkaline spring water in a sustainable, 100% recyclable and up to 75% renewable, plant-based pack. Today, the brand is B-Corp Certified with a best-in-class score of 126.5, offering a diversified line of health and wellness-oriented beverage products: original naturally alkaline spring water, award-winning organic flavors, and collagen-infused flavors in sizes ranging from 330-ml to 1-litre. All products contain naturally occurring electrolytes and essential minerals and support Flow’s overarching purpose to “bring wellness to the world through the positive power of water.” Flow beverage products are available online at flowhydration.com and are sold at over 35,600 stores across North America.

For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com.

Cautionary Statement

This press release may contain “forward-looking statements” within the meaning of applicable Canadian securities legislation. Such forward-looking statements include, but are not limited to, information with respect to our objectives and the strategies for achieving those objectives, as well as information with respect to our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are typically identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. Those risks and uncertainties include the following: impact and spread of COVID-19; ability to achieve and manage growth; failure to expand sales capabilities; changes in consumer preferences; criticism of packaged water; maintain brand image and product quality; constrained or unavailable spring water sources; inability to package products; increased competition; accurately estimating demand; maintaining relationships with distributors and vendors; changing retail landscape; incorrect product design or development; product information misrepresentation; revenues derived entirely from packaged beverages; increases in costs or shortages of materials; fluctuation of quarterly operating results; no assurance of profitability; fluctuations in foreign currency; changes in government regulation; contamination or recalls of ingredients or end products; loss of intellectual property rights; litigation; future tax rates; catastrophic events; climate change; seasonal business; dependence on key information systems and third-party service providers; ability to securely maintain confidential information; maintaining and upgrading information technology systems; conflict of interest; dual class share structure; potential volatility of share price; no assurance of active market for shares; lack of dividends; global financial condition; publication of inaccurate or unfavourable research and reports; operating history; and management and conflict of interests. Consequently, all of the forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that we anticipate will be realized or, even if substantially realized, that they will have the expected consequences or effects on our business, financial condition or results of operation. Unless otherwise noted or the context otherwise indicates, the forward looking. statements contained herein are provided as of the date hereof, and we do not undertake to update or amend such forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220822005652/en/

Trent MacDonald, Chief Financial Officer

1-844-356-9426

investors@flowhydration.com

Investors:

Marc Charbin

investors@flowhydration.com

Media:

Natasha Koifman

nk@nkpr.net

Source: Flow Beverage Corp.

FAQ

Who is the new Chief Marketing Officer of Flow Beverage Corp.?

Flow Beverage Corp. has not announced a new Chief Marketing Officer following Krissie Millan's resignation effective September 2, 2022.

What impact does Krissie Millan's resignation have on Flow Beverage Corp.?

Krissie Millan's resignation could introduce uncertainty in Flow's marketing strategy, although the company is positioned for growth.

When did Krissie Millan resign from Flow Beverage Corp.?

Krissie Millan resigned from her position as Chief Marketing Officer effective September 2, 2022.