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Feel Foods to Launch ‘Breakfast’ of Plant-Based ‘Eggs and Bacon’ Products

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Feel Foods Ltd. (CSE: FEEL, OTC: FLLLF) is set to launch new plant-based egg and bacon products, capitalizing on the rapidly growing traditional breakfast segment of the plant-based food market. The company has acquired 100% of Black Sheep Vegan Cheeze, whose products are available in over 70 retail and food service locations in British Columbia, with expansion into Alberta and the USA. Additionally, Feel Foods recently launched a vegan whip cream. The plant-based food market is projected to grow at a CAGR of 11.9%, reaching $74.2 billion by 2027, driven by rising veganism and consumer demand for alternatives.

Positive
  • Development of new plant-based egg and bacon products targeting a growing market segment.
  • Acquisition of Black Sheep Vegan Cheeze enhances product offerings and market presence.
  • Successful launch and distribution of vegan whip cream expanding product portfolio.
  • Market growth projections for plant-based foods signal potential for increased sales.
Negative
  • None.

VANCOUVER, British Columbia, Dec. 09, 2021 (GLOBE NEWSWIRE) -- FEEL FOODS LTD. ("Feel Foods") (CSE: “FEEL”) (OTC: “FLLLF”) (FSE: “1ZF”) announced today it is developing plant-based eggs and bacon products and will be launching them shortly.

Traditional breakfast segments of the plant-based foods sector are experiencing ‘meteoric’ growth and Feel Foods is at the forefront having already acquired 100% of Black Sheep Vegan Cheeze.

Black Sheep Vegan Cheeze products are now available for purchase on multiple online marketplaces and over 70 retailers and food services locations in BC with marketing in Alberta underway and a recently received CFIA export licence to begin marketing products in the USA, which can be seen at Instagram.com/blacksheepvegancheeze and at any participating online marketplaces.

Feel Foods CEO, David Greenway, stated: “Breakfast segments of the plant-based foods industry are currently experiencing meteoric growth and we are aiming right at it with the imminent launch of our new eggs and bacon plant-based products. We feel these traditional breakfast items are part of a fast-growing segment of the plant-based movement and are highly complimentary to our Black Sheep Vegan Cheezes and whip product.”

Feel Foods and Black Sheep recently launched a vegan whip cream after successful testing at farmers markets and trade shows. The company has already begun shipping the product to its distribution network, currently consisting of 70 retailers, foods service business and online marketplaces.

A Media Snippet accompanying this announcement is available by clicking on the image or link below:

Image 1: Plant Based Scramble

A Media Snippet accompanying this announcement is available by clicking on the image or link below:

Image 2: Black Sheep Vegan Cheeze

The plant-based food market is expected to grow at a CAGR of 11.9% from 2020 to 2027 to reach $74.2 billion by 2027.* The growth of this market is mainly attributed to the factors such as increasing incidence of intolerance for animal protein, growing urbanization with new consumer aspirations, increasing vegan population, and significant venture investments in this sector.*

About Black Sheep Vegan Cheeze

Feel Foods wholly owned premium vegan cheese brand “Black Sheep Vegan Cheeze” (“Black Sheep”) was founded in 2017 and is currently producing variety of unique vegan dairy substitute products at the company’s Okanagan commercial kitchen and R&D facility. Black Sheep products are currently offered in grocery stores and food services locations throughout British Columbia including select locations at: IGA, Nesters, The Very Good Butchers, Pomme Natural, Natures Fare, Vegan Supply, and many other fine retailers across 16 cities throughout the province as well as online and in person at farmers markets.

For more information on Black Sheep’s products and story, visit: http://blacksheepvegancheeze.com/

About Feel Foods Ltd.

FEEL is an agri-food holdings company focused on innovative products and technologies in the food services industry including its wholly-owned Black Sheep Vegan Cheeze Company, offering a variety of 10 unique vegan dairy substitute products and currently available in over 30 retail locations. Its 100% owned Be Good Plant-based Foods line of plant-based chicken, pork and beef products is currently investing in the research and development of keto-friendly plant-based candy products.

Company Contact:
Joel T Warawa
Corporate Communications
E-mail: jw@feelfoodsco.com

Corporate Contact:
Website: www.feelfoodsco.com
E-Mail: info@feelfoodsco.com
Instagram: Instagram.com/feelfoodsco
Phone: 604-235-0010

Statistics Reference: * https://www.prnewswire.com/news-releases/global-plant-based-food-market-report-2020-2027-rising-industry-concentration-with-growth-in-mergers-and-acquisitions-in-the-plant-based-products-space-301268737.html

Disclaimer for Forward-Looking Information

Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the Company. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations, or intentions regarding the future, including with respect to: the entry of the Consulting Agreements, the completion of the Acquisition and the acceptance of the Acquisition and terms thereof by the CSE. Such statements are subject to risks and uncertainties that may cause actual results, performance, or developments to differ materially from those contained in the statements, including risks related to factors beyond the control of the Company. The risks include the following: the unknown magnitude and duration of the effects of the COVID-19 pandemic, the inability of Feel Foods to close the Acquisition and other risks that are customary to transactions of this nature. There can be no assurance that any forward-looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, the reader should not place any undue reliance on forward-looking information or statements. Feel Foods undertakes no obligation to update forward-looking information or statements, other than as required by applicable law.

This press release is not an offer of the securities for sale in the United States. The securities have not been registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States absent registration or an exemption from registration. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any state in which such offer, solicitation or sale would be unlawful.

The CSE (operated by CNSX Markets Inc.) has neither approved nor disapproved of the contents of this press release.


FAQ

What new products is Feel Foods launching?

Feel Foods is launching plant-based egg and bacon products.

How has Feel Foods expanded its market presence?

Feel Foods has acquired Black Sheep Vegan Cheeze and expanded distribution across British Columbia and into the USA.

What is the projected growth rate of the plant-based food market?

The plant-based food market is expected to grow at a CAGR of 11.9%, reaching $74.2 billion by 2027.

Where can I buy Black Sheep Vegan Cheeze products?

Black Sheep Vegan Cheeze products are available at over 70 retail and food service locations in British Columbia and on multiple online marketplaces.

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